Mazda Calls North American Facility ‘Most Important’ Base

Despite being a Japanese company, Mazda Chairman Takashi Yamanouchi called its new North American facility in Mexico, Mazda’s “most important global strategic base.”

The newly-opened assembly factory in Salamanca, Mexico will have an annual production of 230,000 vehicles when it reaches full capacity. This facility is so important that Yamanouchi even said “the very future of the company hinges” on its success.

North American Facility

The Mazda3 is the only Mazda car being built at the Mexico plant currently

This new plant will allow Mazda to hedge against foreign exchange rates that hurt Japanese exports, tap into new markets, and provide a low-cost manufacturing base. This will be Mazda’s only North American manufacturing site. It previously used a site in Flat Rock, Michigan, but stopped production there in 2012.

Currently, the facility is producing the Mazda3 sedan and employs about 3,000 people. It is expected to reach full capacity by the end of March 2016, and by then, it will also produce the Mazda2 hatchback and a similar model for Toyota.

Here at Bakersfield Mazda we are excited to see Mazda making North America such an important part of the company’s global strategy and hope to see Mazda grow even more.

Mazda3 Breaks Mazda Records

Since the 1970’s, Mazda has been selling lots of cars in North America. Just recently, on Tuesday, October 22, 2013, Mazda reached a great milestone of selling their 10 millionth vehicle in the United States.

Mazda3

Mazda was nothing but ecstatic and had to have the 10 millionth Mazda car sold added to their Mazda heritage collection. The 10th million vehicle sold was a 2013 Mazda3. The customer who purchased the small car was then upgraded to a 2014 Mazda3 for free, so that the 2013 Mazda could be added to the collection.

In 2004 the first ever Mazda3 was launched and has been a success ever since. As a whole Mazda Motor Corp. has set aspiring goals for the small and safe vehicle which were just released. This year, Mazda plans to sell 500,000 Mazda3 vehicles alone. Mazda is confident their sales goals are attainable seeing that the Mazda3 contributed to 30% of sold Mazda vehicles last year.

The newly designed 2014 Mazda3 has become a top segment leader. With greater fuel economy, innovative technology, top safety features, comfort and style, there is not much to complain about the all new Mazda3. Stop by your local Bakersfield Mazda dealership in Bakersfield, CA today and take the Mazda3 car for a test drive!