Three Mazda Cars Receive IIHS Top Safety Pick+ Rating

Mazda6 - Bakersfield, CA

The Mazda6 is one of three models that earned the prestigious IIHS Top Safety Pick+ designation

Every year, the Insurance Institute for Highway Safety (IIHS) rates every single new vehicle for its overall safety and is widely considered one of the strictest and most well-regarded safety rating systems in the nation. The top honor is the IIHS Top Safety Pick+, and it just so happens that, for 2016, not one, not two, but three Mazda models have earned this renowned award.

The Mazda CX-5, the Mazda3 and the Mazda6 have each received the IIHS Top Safety Pick+. You might see some vehicles with the rating “Top Safety Pick,” which is still a great achievement, but it’s missing that special little plus-sign at the end. That symbol indicates that these models haven’t just met the IIHS’s standards for ultimate safety, but have gone above and beyond.

Mazda’s i-ACTIVESENSE Collision-Prevention system is just one of the many reasons for the automaker’s big wins. This system includes Mazda Radar Cruise Control, Smart City Brake Support for low speeds, and Smart Brake Support for high speeds.

Congratulations to Mazda for its three huge victories! And congrats to you if you happen to drive any one of these awesome vehicles.

A Recent Refresh Helps the Mazda6 Make Ward’s 10 Best Interiors List For 2015

Long gone are the days when a vehicle’s interior consisted of a bench seat more like a wooden pew, an analog radio broadcasting static on every channel, and a temperamental fuel gauge. Interiors have come a long way in terms of comfort and viability as automakers discovered better ways for humans to interact with their machines.

The 2016 Mazda6 is highly exemplary of this engineering progress. The automotive press seem to agree. The sedan from Mazda made Ward’s 10 Best Interiors list for 2015.

The latest generation of the Mazda6 launched in 2014. For 2016, the Mazda6 received some dramatic “interior upgrades,” according to Tom Murphy, editor for Ward’s Auto World magazine. Those interior enhancements included a “center console and instrument panel that have been expertly redesigned to incorporate a new display screen and human-machine interface that works wonderfully.”

But that wasn’t all. Mazda also improved the front and rear seats and engineered the interior to be even quieter than before.

Derek Jenkins, director of design for Mazda North America Operations, explains the kind of goals Mazda has in mind when it comes to interior design. “To create an environment that spoils its driver and passengers and provides a rewarding experience for the driver.” Those are exactly the kind of goals that placed the 2016 Mazda6 on Ward’s 10 Best Interiors list for 2015.

Mazda Scores More Fleet Sales with Efficiency of SKYACTIV Technology

If you operate a fleet of vehicles, one major concern is fuel costs. Having a fuel-efficient fleet can save hundreds or even thousands of dollars every year. With Mazda’s impressive fuel-efficient SKYACTIV Technology, it is capturing a larger part of the fleet industry every year.

Mazda reports that year-over-year fleet sales in the UK have risen 80 percent for the 2013-2014 fiscal year.

Chris Stableford, Mazda’s UK fleet sales manager, said at a Fleet Show in Silvertone, UK, “Fleet operators and company car drivers are looking to save money and Skyactiv technology in the all-new Mazda3, Mazda6 and Mazda CX-5 enables them to do just that.”

SKYACTIV technology combines lightweight materials, aerodynamics, and fuel-efficient engines to create a vehicle that is not only efficient, but is fun to drive, too.

Whether you’re looking to fill a fleet or just looking for your next ride, visit us at Bakersfield Mazda and we’ll show you why Mazda’s SKYACTIV Technology gives you the best car possible.

Mazda Finishes Epic Instagram Road Trip

This past winter Mazda Canada spent over three months sharing snapshots on its Instagram page of a winter road trip in a 2014 Mazda6. Each post fit together to create a large mosaic using Instagram’s Grid View. The feature is called “The Long Drive Home.”

Instagram road trip

This 2014 Mazda6 looks like it could have been taken right from the Instagram road trip

Each of the 60 images highlights a special event, such as the Chinese New Year, the Super Bowl, Mardi Gras, and the changing seasons. There were even snapshots that showed off the Mazda6’s winter driving abilities. And, the best part, at the end of the Mazda6’s road trip, one lucky Mazda Canada Instagram fan, lifethroughthelens, got to drive a 2014 Mazda6 for two weeks.

Mazda Instagram Case Study Cannes Submission from JWT Canada on Vimeo.

We think this was an ingenious move by Mazda to use an Instagram road trip to show how to take full advantage of a specific social media platform. And, it’s fun, too!

Do you interact with Mazda on any social media sites? How do you share your excitement for your new Mazda car?

Mazda Has Lowest Five-Year Cost to Own

Nobody likes to pay more for a car than they have to, but sometimes even if a car has a lower sticker price it may end up costing you more in fuel, insurance, or other normal costs of ownership. Each year, Kelley Blue Book compiles a list of the cars with the lowest five-year cost to own and for the second year in a row, the Mazda brand came out on top.

The 2014 Mazda3

The 2014 Mazda3

“New-car shoppers naturally want to know how much a car will cost upfront; however, sometimes an even more expensive car can actually save you money during the first five years of ownership,” said Dan Ingle, vice president of vehicle valuations for Kelley Blue Book, in a statement. KBB’s list “evaluates the other out-of-pocket expenses drivers will incur, which helps consumers choose the vehicle that fits them and their wallets best, helping save money down the road.”

KBB found that Mazda generally had low transaction prices, low depreciation, and “ranked among the lowest in fuel and insurance costs.” Leading Mazda’s victory were the Mazda3, Mazda6, and the CX-5 crossover.

So, if you’re looking for a quality vehicle that won’t break the bank and offers the lowest five-year cost to own, come visit us at Bakersfield Mazda and find the new Mazda car that fits your lifestyle

Three Mazda 2014 Models Receive Top Safety Ratings

As you drive in your 2014 Mazda3, Mazda6, or CX-5 from Bakersfield Mazda, rest assured that your vehicle is tested and proven to keep you safe wherever you go. These three vehicles were awarded with “Top Safety Pick+” distinctions by the Insurance Institute for Highway Safety (IIHS).

Mazda 2014 Models

In a year with new, more stringent criteria, three of Mazda 2014 Models were among only 22 to earn the title of “Top Safety Pick+”, giving Mazda’s brand the second-highest number of safety honors in the industry.

The automaker attributes much of this success to its exclusive SKYACTIV TECHNOLOGY, which strives to optimize fuel-efficient performance of the gasoline engine.

“A redesign is not simply a matter of changing a vehicle’s sheet metal draping but involves dramatically altering its insides, outsides and everything in between to make that vehicle not only look great but be more efficient, more powerful and, most importantly, safer,” said Jim O’Sullivan, president and CEO for Mazda North American Operations.

“With our new fleet of SKYACTIV vehicles, the 2014 Mazda3, Mazda6 and CX-5 were created to be the best in their segments from fuel economy and safety to dynamics and performance, and having earned Top Safety Pick+ distinctions is further proof to their success.”

Mazda plans to implement SKYACTIV TECHNOLOGY in each of its new models.

So sit back and relax, knowing you can enjoy a nice, safe ride in Mazda 2014 models.

Mazda Car Technology Earns Mazda6 Popular Mechanic’s ‘Car of the Year’ Award

Mazda6 Car of the Year

The 2014 Mazda6 was named Popular Mechanics’ “ Car of the Year ” and for very good reason.

The Mazda6 ties a neat bow on a well put together package. Its innovative technology makes it possible for the highest safety ratings, the latest in available infotainment features, its sleek styling with bold curves, the practical cabin and its fun-to-drive performance with fuel efficiency reaching up to 40 mpg on the highway to be rolled into one dynamic vehicle.

With retail pricing starting just under $22,000 including the destination fee, how could the 2014 Mazda6 be named anything but “Car of the Year”?

Admittedly, we might be just a teensy bit biased; so don’t just take our word for it. Here’s what Jim Meigs, Popular Mechanics’ editor-in-chief had to say:

“At Popular Mechanics, we love it when bold engineering and great design come together. The Mazda6 really impressed us with how well it delivers so many things modern car owners want: great mileage, fun road-handling, upscale features and looks—and remarkable value.”

Do you believe us now? Stop by Bakersfield Mazda today to see for yourself all the “ Car of the Year ” has to offer.

1991 Mazda 626 Gets a Makeover Fit for an NFL Player

Football_field_02While Alfred Morris was busy on the field working as a starting running back for the Washington Redskins, DC-area Mazda engineers were spending 275-man-hours remodeling his car.

So what car does the NFL player drive that would take 275 hours to restore? A 1991 Mazda 626 named Bentley, which he bought during college from his pastor for $2.

Morris was loaned a 2014 Mazda6 in exchange for his 1991 Mazda 626 with his Florida Atlantic University parking decal (which expired last year) still in the rear window. Sounds like a pretty smart trade on Morris’s part, but what was Mazda thinking?

No, there isn’t something in the water over there on the east coast. The exchange was an inventive public relations move as the restoration process, dubbed the Alfred Morris project, was recorded.

By the time Morris was given back the keys to his car, Bentley had undergone a heavy duty makeover inside. Fitting in light of its name, the car received leather seats with quilted, cross-stitching. A new audio system complete with a touchscreen was another of several updates the car received.

You could say this is one purchase that paid for itself.

We don’t have any tricked out 1991 Mazda 626s left in our inventory here at Bakersfield Mazda. We do, however, have other models that share some of the same great features we think you’ll enjoy, including the 2014 Mazda6.

Mazda6 Wins Top Advanced Safety Technology Award by IIHS

What is your biggest concern when driving? Is safety one of them? Does technology seem to improve your driving skills or distract you more? Mazda engineers have worked hard to improve the safety of their drivers and the hard work is paying off. This year, the Insurance Institute for Highway Safety (IIHS) has named the 2014 Mazda6 with an advanced safety technology rating.

2014 Mazda6 safety

2014 Mazda6

Mazda North American Operations (MNAO) President and CEO Jim O’Sullivan states, “The ‘Advanced’ rating from IIHS illustrates Mazda’s continued commitment to developing vehicles that offer not only the highest levels of occupant crash protection, but vehicles that are also fun to drive.”

Mazda has always been on the forefront of technology and this year it is no different. The innovative 2014 Mazda6 technology is a market first and is named, i-ACTIVSENSE.  Tons of radar sensors, cameras and waves are utilized to guide the driver along the road while keeping passengers safe. A few of the features include:

  • Blind Spot Monitoring
  • Lane Departure Warning System
  • Rear Cross Traffic Alert

How much does the award winning Mazda6 cost? Even though it has the latest technology, many are surprised at the affordable starting price of $20,990. Not only will safety be covered in this commuter and family friendly vehicle, but the Mazda6  is set at a very competitive market price.

The Mazda Assembly Line

How fast do you think vehicles come off of the assembly line? Would you guess maybe one every thirty minutes? Every ten minutes? If any automaker has manufactured an efficient assembly line, it’s Mazda, rolling a Mazda6 vehicle off of the line every 54 seconds!

Mazda Assembly Line

Mazda has worked hard to keep a prevalent share in the market even including innovations to their assembly line. Creating an innovative and super-efficient process, Mazda is creating vehicles quicker than top automaker Toyota (between 57-115 seconds).

Even though the auto maker is creating vehicles quicker than ever, the company is still having a hard time keeping up with demand. Their reputation of producing highly fuel efficient gas vehicles that can compete with electric hybrids really has consumers excited and wanting more. A common platform used around Mazda plants is the key word monozukuni, which means to make things. That is exactly what employees are doing. They continue to create innovative ideas that excited people, but also provide a better product.

In Japan, Mazda still produces around 60% of the markets vehicles. Globally, the company plans to increase production to 1.7 million vehicles by the year 2017. If Mazda continues to create and produce popular models they will be well on their way to reaching their goal.

Bakersfield Mazda in Bakersfield, CA is so proud of Mazda’s success. They work hard every day to help the auto company reach their goal and provide customers with the best service possible. To find special offers and discounts, visit the Bakersfield Mazda Specials Pages or find us on Facebook or Twitter.