Three Mazda Cars Receive IIHS Top Safety Pick+ Rating

Mazda6 - Bakersfield, CA

The Mazda6 is one of three models that earned the prestigious IIHS Top Safety Pick+ designation

Every year, the Insurance Institute for Highway Safety (IIHS) rates every single new vehicle for its overall safety and is widely considered one of the strictest and most well-regarded safety rating systems in the nation. The top honor is the IIHS Top Safety Pick+, and it just so happens that, for 2016, not one, not two, but three Mazda models have earned this renowned award.

The Mazda CX-5, the Mazda3 and the Mazda6 have each received the IIHS Top Safety Pick+. You might see some vehicles with the rating “Top Safety Pick,” which is still a great achievement, but it’s missing that special little plus-sign at the end. That symbol indicates that these models haven’t just met the IIHS’s standards for ultimate safety, but have gone above and beyond.

Mazda’s i-ACTIVESENSE Collision-Prevention system is just one of the many reasons for the automaker’s big wins. This system includes Mazda Radar Cruise Control, Smart City Brake Support for low speeds, and Smart Brake Support for high speeds.

Congratulations to Mazda for its three huge victories! And congrats to you if you happen to drive any one of these awesome vehicles.

Mazda3 Ranked Number One on Customer Love Index Report

Mazda3 - Bakersfield, CA

What’s not to like about the superb Mazda3?

The Mazda3 was recently ranked number one on the Customer Love Index Report. This award measures the experience of the main driver, seeking to determine just how satisfied new owners are with their vehicles. Consistently ranked number one, the Mazda3 can put a smile on anyone’s face.

According to Mazda, the Mazda3 comes with a 2.0-liter or 2.5-liter engine with SKYACTIV-G technology, a six-speed transmission, sleek styling, vibrant colors, comfortable seating, and the latest technologies. Best of all, it’s extremely affordable. Hate buyer’s remorse? Get the Mazda3.

“Our enthusiasm for the Mazda3 matches that of our customers, and we’re thrilled it continues to deliver on what drivers are passionate about for a vehicle,” said Jim O’Sullivan, president and CEO, Mazda North American Operations (MNAO).  “Customer feedback helps us create the vehicles that drivers want to drive, and continued excitement for the Mazda3 is our motivation for enhancing the performance and design of the vehicle year after year.”

Strategic Vision, the publisher of the Customer Love Index Report, compiles information based on the number of vehicles sold. Since 2012, Strategic Vision has measured the results from over 8,000 vehicles, noting that owners love their cars more than other models.

Mogees Uses Mazda3 to Create an Automotive Musical Instrument

Mogees is an innovative new product, which turns any object into a musical instrument by converting vibrations into musical sounds. Mazda and Mogees teamed up to turn a regular-old Mazda3 into an automotive musical instrument.

The Mazda3 was covered in Mogees and then played by a group of percussionists in this creative video.

The video, released by Mazda UK takes the opportunity to promote both the Mazda3’s daring KODO-Soul of Motion design and the innovative Mogees gadget.

Mogees creator Bruno Zamborlin kicked off the Mogees project in March of 2014 with a Kickstarter campaign, and since then, has been touring Europe with a team of musicians promoting, “gestural music interface” at a variety of concerts and interviews.

Zamborlin describes how the Mogees work, saying that a microphonic sensor is placed on the surface of an object (in this case, the Mazda3) and records different types of touch (like finger tapping, slapping, and fist pounding). The input is then sent to a smartphone, where the different touches sent through a synthesizer app and are played as music.

“We wanted percussionists to take full advantage of electronic music without losing the feeling of touching a real surface. I would love to see people stop watching their tiny touchscreen all the time and start taking more advantage of what they already have around them,” Zamborlin said in an interview with Wired.

Stop by Bakersfield Mazda today to check out the Mazda3’s exciting KODO Soul of Motion design, and follow #MazdaMogees on social media to be a part of the conversation.

ALG Determines the 2015 Mazda 3 Pricing is a Knock-Out

The Mazda 3 is on a roll! For two years now, the compact car has won the ALG Residual Value Award. Though it’s no mystery to us here at Bakersfield Mazda, Torque News breaks down the reasons why.

Mazda did not reinvent the wheel to win a second year in a row, though it may have reinvented the deal. ALG’s President Larry Dominique explained Mazda’s award-winning strategy: “Mazda kept the 2015 pricing flat on the Mazda3, allowing it to remain one of the best values in the Compact segment.”

2015 Mazda3 pricing

2015 Mazda3, priced affordably at Bakersfield Mazda!

It’s not just 2015 Mazda 3 pricing that did it; it’s the undeniable quality of the Mazda 3 that also factors in. Torque News put it succinctly when it said, “The Mazda3 blends value, safety, and sportiness.”

ALG is the industry benchmark for evaluating the value of automobiles. For the Residual Value Award, ALG looks at a variety of factors such as “vehicle quality, production volume, and overall price and value.” Ultimately, the firm looks at how the value of vehicles will stand the test of time.

Finding the Best Back to School Car

For those of us with school-aged children, you’re probably already thinking about or longing for back-to-school time. If you have a new driver or perhaps a recent high school graduate you might have a car on your school supplies list this year.

Here are a few tips for finding the best back to school car.

  • Discuss priorities. Talk with your student to find out why he or she wants in a car. Your ideas of wants vs. needs are probably different, but find a way to compromise. Remember, that if you get a car they actually want to drive, they will probably take better care of it.
  • New vs. used. One of the most important steps in finding a back to school car is whether you want a new or used vehicle. Keep in mind that used cars generally offer a better value; however, new cars will give you the best safety and technology features.
  • Budget. What is your budget for this car? Is your child contributing to the purchase price and upkeep? Who is paying for gas, insurance, and repairs? Don’t forget all of these related car expenses before you settle on a specific model.

Once you and your scholar have hammered out these details, it’s time to start test driving. Both the Mazda2 and Mazda3 are great back to school options that are economical, safe, and fun to drive. Come visit us today at Bakersfield Mazda and we’ll help you find the best back to school car.

best back to school car

2012 Mazda3

2015 Mazda2 Gets Redesigned

For the first time in seven years, the Mazda2 is getting redesigned. The Mazda2 is Mazda’s smallest offering with sporty hatchback looks.

Introduced in Japan under the Demio name, the 2015 Mazda2 will come to the U.S. later this year. It will use Mazda’s fuel-saving, lightweight SkyActiv technologies, including engines, transmissions, body, and chassis.

2015 Mazda2

Do you like the 2014 Mazda2 more? Comment below and let us know.

The Mazda2’s new looks follow Mazda’s Kodo design language in the same lines as the Mazda3 and Mazda6 and is heavily influenced by the Hazumi concept that was on display in Geneva in March. Mazda hasn’t said which engines the U.S. market will see, but most likely it will be the 1.5-liter gasoline engine that is rated at 99 horsepower. Other markets, such as Japan and Europe will get the SKYACTIV-D 1.3-liter and 1.5-liter diesel engines.

It’s so refreshing to see such a stylishly designed small car. Just because you want to drive something small, that doesn’t mean you want something bland and boring with no high-tech features.

Mazda will release more information on the redesigned Mazda2 as the year progresses. The 2015 Mazda2 will roll into Bakersfield Mazda sometime during the fourth quarter of this year.

Mazda Scores More Fleet Sales with Efficiency of SKYACTIV Technology

If you operate a fleet of vehicles, one major concern is fuel costs. Having a fuel-efficient fleet can save hundreds or even thousands of dollars every year. With Mazda’s impressive fuel-efficient SKYACTIV Technology, it is capturing a larger part of the fleet industry every year.

Mazda reports that year-over-year fleet sales in the UK have risen 80 percent for the 2013-2014 fiscal year.

Chris Stableford, Mazda’s UK fleet sales manager, said at a Fleet Show in Silvertone, UK, “Fleet operators and company car drivers are looking to save money and Skyactiv technology in the all-new Mazda3, Mazda6 and Mazda CX-5 enables them to do just that.”

SKYACTIV technology combines lightweight materials, aerodynamics, and fuel-efficient engines to create a vehicle that is not only efficient, but is fun to drive, too.

Whether you’re looking to fill a fleet or just looking for your next ride, visit us at Bakersfield Mazda and we’ll show you why Mazda’s SKYACTIV Technology gives you the best car possible.

2014 Mazda3 Included in Ward’s 10 Best Interiors List

For the third year in a row, Mazda is recognized in Ward’s 10 Best Interiors List. This year, it is for the 2014 Mazda3, which was completely redesigned for its third generation.

Mazda says the new interior was crafted to be driver-centric and “on honing the human-machine interface (HMI) into an instinctively ergonomic and functional part of the cockpit to create a driving experience that is intuitive, seamless, and safer.”

Check out the beautiful interior for yourself.

Inside, passengers will be met with a premium interior design that evokes a luxury feel with quality materials. There is also a host of new technology features. All of these aspects combined, make the Mazda3 sporty, comfortable, upscale, and sophisticated.

In addition to the award-winning interior, the Mazda3 uses Mazda’s fuel-saving SKYACTIV® technology, including engines and lightweight materials.

If you’re looking for something that pleases both your sense of practicality and adventure, the 2014 Mazda3 is the car for you. Here at Bakersfield Mazda, we have the Mazda3 available now. Come take one out for a drive to see how comfortable you feel behind the wheel.

Mazda Calls North American Facility ‘Most Important’ Base

Despite being a Japanese company, Mazda Chairman Takashi Yamanouchi called its new North American facility in Mexico, Mazda’s “most important global strategic base.”

The newly-opened assembly factory in Salamanca, Mexico will have an annual production of 230,000 vehicles when it reaches full capacity. This facility is so important that Yamanouchi even said “the very future of the company hinges” on its success.

North American Facility

The Mazda3 is the only Mazda car being built at the Mexico plant currently

This new plant will allow Mazda to hedge against foreign exchange rates that hurt Japanese exports, tap into new markets, and provide a low-cost manufacturing base. This will be Mazda’s only North American manufacturing site. It previously used a site in Flat Rock, Michigan, but stopped production there in 2012.

Currently, the facility is producing the Mazda3 sedan and employs about 3,000 people. It is expected to reach full capacity by the end of March 2016, and by then, it will also produce the Mazda2 hatchback and a similar model for Toyota.

Here at Bakersfield Mazda we are excited to see Mazda making North America such an important part of the company’s global strategy and hope to see Mazda grow even more.

Mazda Has Lowest Five-Year Cost to Own

Nobody likes to pay more for a car than they have to, but sometimes even if a car has a lower sticker price it may end up costing you more in fuel, insurance, or other normal costs of ownership. Each year, Kelley Blue Book compiles a list of the cars with the lowest five-year cost to own and for the second year in a row, the Mazda brand came out on top.

The 2014 Mazda3

The 2014 Mazda3

“New-car shoppers naturally want to know how much a car will cost upfront; however, sometimes an even more expensive car can actually save you money during the first five years of ownership,” said Dan Ingle, vice president of vehicle valuations for Kelley Blue Book, in a statement. KBB’s list “evaluates the other out-of-pocket expenses drivers will incur, which helps consumers choose the vehicle that fits them and their wallets best, helping save money down the road.”

KBB found that Mazda generally had low transaction prices, low depreciation, and “ranked among the lowest in fuel and insurance costs.” Leading Mazda’s victory were the Mazda3, Mazda6, and the CX-5 crossover.

So, if you’re looking for a quality vehicle that won’t break the bank and offers the lowest five-year cost to own, come visit us at Bakersfield Mazda and find the new Mazda car that fits your lifestyle