Mazda Teams Up with Challenged Athletes Foundation’s Million Dollar Challenge

For the 4th year running, Mazda will act as title sponsor for the Challenged Athletes Foundation’s Million Dollar Challenge. The seven-day cycling event in California aims to raise at least $1 million in the support of people with physical challenges to live active lifestyles through sports and fitness.

The challenge will kick off on Saturday, Oct. 10, 2015, in San Francisco. A group of more than 125 cyclists, including professional athletes, celebrities, and a group of 15 athletes with physical challenges will embark on a 620-mile ride that will span seven days, ending in San Diego.

“Support from the Mazda Foundation has helped the Million Dollar Challenge become more than a ride of a lifetime, but an event where individuals can use their passion for cycling to make a difference in the lives of others,” said Bill Geppert, interim CEO of the Challenged Athletes Foundation in a statement. “Our partnership with the Mazda Foundation has been mutually successful because our missions are so closely aligned around the goal of helping others  – those with able bodies and those with physical challenges – realize their aspirations and dreams.”

If you’re interested in sponsoring an athlete and learning more about the Million Dollar Challenge, check out challengedalthletes.org.

The Dangers of Texting While Driving

We all know that texting while driving is dangerous, yet many of us continue to do it. July is recognized as National Cell Phone Courtesy Month, so be courteous to your fellow drivers by not texting and driving. And, just to drive the point home, here are a few deadly statistics about texting and driving.

texting while driving

  • 660,000. This is the number of drivers in the United States who are using their phones while driving at any given time during daylight hours.
  • 60%. The percentage of drivers who use their phones in any capacity while driving.
  • 88%. The percentage of young Americans who fear other drivers—this number is higher than the fear of public speaking, death, spiders, and snakes.
  • 5 seconds. How long your eyes are off the road while sending a texting—this translates to the length of a football field when driving 55 mph.
  • The number of people killed every day in accidents caused by distracted drivers.
  • You are three times more likely to get into an accident if you text while driving.

If you or someone you know has problems with texting and driving, consider turning your car into a phone-free zone. Put your phone and everyone else’s into the glove compartment or other storage bin where it is out of reach. Also try turning your phone off so you aren’t distracted by any notifications.

What methods do you use to avoid texting while driving?

2016 Mazda CX-3 Pricing Announced

Mazda has essentially created a brand new car segment with the all-new CX-3. This subcompact crossover is perfect for the city as well as hitting the open road. Now, as we approach its release date in August, Mazda has announced the 2016 CX-3 pricing.

The CX-3 will have a starting price of only $19,960 when equipped with front-wheel drive. For added stability, you can choose the CX-3 Sport model with Mazda’s i-ACTIV all-wheel drive to provide maximum performance and stability for an added $1,250.

“We wanted to send a strong statement that new buyers, early adopters, empty-nesters and right-sizers can get everything they want in a crossover that fits their needs,” said Jim O’Sullivan, president and CEO, MNAO, in a statement. “CX-3 offers the same technologies and thrilling driving experience seen across the rest of Mazda’s award-winning lineup that we believe will be a great gateway to the Mazda brand.”

Standard features on the CX-3 include a SKYACTIV 2.0-liter engine that will deliver an EPA-estimated 35 mpg on the highway. You’ll also get a standard Mazda Connect seven-inch color touchscreen infotainment system that helps you stay connected.

Try Something New: Great Side Dishes for Cookouts

side dishes for cookouts

Food is almost always more delicious when cooked on a grill, which is why we love the summer. We all have our cookout favorites, like the traditional hot dogs, hamburgers, and steak, but if you want to take your cookout to the next level, here are some new options for side dishes for cookouts:

  • Asparagus and Tomato Skewers. Put cherry tomatoes on a skewer and put them on the grill alongside some asparagus. Dip them in honey mustard for a smoky, sweet flavor.
  • Garden Pasta Salad. This simple dish will add a rainbow of color to your plate. With only 10 minutes of prep time, it’s an easy addition to your picnic.
  • Bacon and Egg Potato Salad. This side might make you think you’re eating breakfast with crispy bacon, hard-boiled eggs, and a creamy dressing.
  • Sweet Corn Pudding. This creamy casserole uses corn freshly cut from the cob. Add heavy cream and cheese for a delightful dish.
  • Sausage and Basil Stuffed Tomatoes. With so much goodness stuffed inside these summer-ripe tomatoes, you might not have much room left for that second cheeseburger.

Do you have any favorite side dishes for cookouts? Share them with Bakersfield Mazda below!

Mazda MX-5 Miata Reigns Supreme in J.D. Power Initial Quality Survey

For the sixth year in a row, the Mazda MX-5 Miata has taken home the top spot in its segment in the J.D. Power Initial Quality Survey. This is the last year for the third-generation Miata and great close for the 2015 model.

J.D. Power Initial Quality

2015 Mazda MX-5 recently took home a sixth J.D. Power Initial Quality Award

“This marks a great bookend for our third-generation MX-5 ahead of welcoming in the all-new 2016 model,” said Robert Davis, senior vice president of operations for Mazda North American Operations, in a statement. “Enthusiasts the world over have fallen in love with MX-5 for more than 25 years because of its performance, reliability, ease of use and, most of all, the smile it puts on the face of everyone who drives one. We expect that to continue into the next generation of our flagship roadster.”

In the study, J.D. Power surveyed more than 86,000 new car owners and lessees who took home a 2015 model year vehicle. The respondents reported any issues they encountered within the first 90 days of ownership.

The 2015 Mazda MX-5 Miata claimed the overall top spot in the “Compact Sporty Car” segment. The third-generation model has earned this honor in all but one year since 2006.

Looking towards the future, the 2016 Mazda MX-5 Miata will be available this month at Bakersfield Mazda.

2016 Mazda CX-5 Continues to Rule the CUV Class

The compact crossover segment might be one of the most popular segments in the world right now, but all the newcomers to the segment are simply late to the Mazda CX-5’s party. The 2016 model of the popular SUV debuted this year at the Los Angeles Auto Show, and the new model definitely increases the nameplate’s lead over the rest of the segment.

2016 Mazda CX-5

The 2016 Mazda CX-5, of course, remains stylistically excellent, thanks to the KODO – Soul of Motion design language that pervades the whole Mazda lineup. The CX-5’s sculpted, shapely exterior makes even better use of that design aesthetic than most models. On top of the design, The CX-5 also comes with tons of features and the Skyactiv Technology engine design that makes Mazda vehicles the zippiest, most efficient vehicles on the road.

In fact, the new CX-5 gets up to 33 mpg on the highway with front-wheel drive design and up to 35 mpg with the six-speed manual transmission. With safety features like the Smart City Brake Support on the Grand Touring Tech Package, you’ll be both safe and in style every time you’re behind the wheel of the new CX-5. Come see us here at Bakersfield Mazda to learn more about this powerful little SUV.

A Recent Refresh Helps the Mazda6 Make Ward’s 10 Best Interiors List For 2015

Long gone are the days when a vehicle’s interior consisted of a bench seat more like a wooden pew, an analog radio broadcasting static on every channel, and a temperamental fuel gauge. Interiors have come a long way in terms of comfort and viability as automakers discovered better ways for humans to interact with their machines.

The 2016 Mazda6 is highly exemplary of this engineering progress. The automotive press seem to agree. The sedan from Mazda made Ward’s 10 Best Interiors list for 2015.

The latest generation of the Mazda6 launched in 2014. For 2016, the Mazda6 received some dramatic “interior upgrades,” according to Tom Murphy, editor for Ward’s Auto World magazine. Those interior enhancements included a “center console and instrument panel that have been expertly redesigned to incorporate a new display screen and human-machine interface that works wonderfully.”

But that wasn’t all. Mazda also improved the front and rear seats and engineered the interior to be even quieter than before.

Derek Jenkins, director of design for Mazda North America Operations, explains the kind of goals Mazda has in mind when it comes to interior design. “To create an environment that spoils its driver and passengers and provides a rewarding experience for the driver.” Those are exactly the kind of goals that placed the 2016 Mazda6 on Ward’s 10 Best Interiors list for 2015.

Mazda Bike Concept and Couch Revealed

Typically, many of the design concepts that stem from the Mazda Motor Corporation have a four-cylinder engine carried by four wheels that can “zoom zoom” to anywhere you want to go. That is, until now. Recently revealed on the eve of the, “Mazda Design: The Car as Art” in Milan, Italy, the car company revealed two new design concepts: a bicycle and a sofa.

Stemming from Mazda’s “KODO – Soul of Motion” design philosophy – that design is a method of creating an emotional bond between car and driver, the two non-automobile design concepts contain the flowing lines of the Mazda3, Mazda6, and CX-9 intended to emulate the appearance of motion even though the objects are at rest.

The Mazda bike concept, called “Bike by KODO concept,” is made from a single sheet of steel with a red crossbar and black leather seat accented by the same red thread and stitch pattern from the interior of the Mazda MX-5.

The “Sofa by KODO” also reflects the simple design elegance found in the bike concept made from a polished aluminum frame with a hint of red along the middle. According to the Mazda press release, the couch “evokes the strong stance common to all of Mazda’s new-generation vehicles.”

Be sure to come visit us at Bakersfield Mazda, and fall in love with the design that Mazda imbues into all of its fleet.

Mazda Supports Student-led Project to Reduce Distracted Driving

Mazda Foundation USA is supporting After-School All-Stars (ASAS) in their mission to provide “programs that keep children safe and help them succeed in school and life.”  In its role, Mazda partnered with Project Yellow Light to help ASAS Atlanta Youth to put on “Super Saturday Service Day,” which was held last Saturday, April 4th.

“Super Saturday Service Day” is an event similar to a carnival, where participating students perform skits, poems, speeches and dances to illustrate the threat distracted driving poses in our communities. More than 1,500 students and members of the Atlanta community attended the Service Day event.

 

“These students bring such creative approaches to spread the message that distracted driving is a serious community concern,” said Tamara Mlynarczyk, Manager, Public Affairs, Mazda North American Operations in a statement. “From ‘Super Saturday Service Day’ here in Atlanta to rallies, social media campaigns and parent engagement nights, ASAS Youth Advisory Board Members mobilized their peers and demonstrated incredible social responsibility. The Mazda Foundation is proud to support these young civic leaders.”

The “Super Saturday Service Day” is just one of nine events that ASAS will organize in an effort to educate communities nation-wide on the dangers of distracted driving.

To learn more about the important work that After-School All-Stars is doing for the children in our communities, visit afterschoolallstars.org.

Here at Bakersfield Mazda, we are proud to support ASAS in their mission to offer school-aged children safe and productive after-school programs.

2015 Mazda CX-5 Named One of the Most Fun and Best SUVs under $25k

Kelley Blue Book recently named the new 2015 Mazda CX-5 to its lists of Most Fun SUVs and Best SUVs under $25k! The refreshed CX-5 struck a chord with KBB and consumers everywhere with its affordability, sporty design, and aggressive handling when it was named one of the most fun SUVs to drive.

Best SUVs under $25k

The new CX-5 also made a name for itself on KBB’s 10 Best All-Wheel-Drive Vehicles Under $25k list. The price point of the AWD CX-5 astounded KBB and others because it is able to offer drivers so much at such an affordable price compared to many competitors.

KBB said, “Like most of the automaker’s entries, Mazda CX-5 compact SUV is among the most fun-to-drive, most stylish vehicles in its class. Optional all-wheel drive only adds to its abilities.”

If you’re interested in the award winning 2015 CX-5, visit us at Bakersfield Mazda today!