What Is an IIHS Safety Award?

An IIHS Safety Award is always a big honor. That’s why Mazda is proud to have multiple awards from the IIHS. But what exactly is an IIHS Safety Award?

IIHS stands for the Insurance Institute for Highway Safety. Each year, they do studies to evaluate the safety of cars on the market. It takes into account two different aspects of safety.

First, it considers crashworthiness, which determines how well a vehicle can protect a driver and passengers in a crash. The outcome is based on five different tests and is given a rating of good, acceptable, marginal, or poor. The five different tests are conducted in moderate overlap front, small overlap front, side, roof strength, and head restraints.

2016 Mazda CX-3 - Bakersfield, CA

The Mazda CX-3 was just one of the Mazda vehicles that took home the IIHS Safety Award.

Crash avoidance and mitigation is also considered, which analyzes technology that can prevent a crash in the first place or lessen the severity of a crash. Crash prevention systems can be rated basic, advanced, or superior.

Some Mazdas that have taken home IIHS awards in the past year are:

2016 Mazda 3

2016 Mazda CX-3

2016 Mazda CX-5

2016 Mazda 6

To learn more about these specific Mazda models, or for any other safety related questions, visit us today at Bakersfield Mazda and feel confident and safe thanks to the IIHS awards!

Three Every-Day Habits to Keep Your Kids safe in the Car

Keep Your Kids safe in the Car

We all want what is best for our families and would do anything to keep our children as safe as possible on the road. Establishing good safety habits in the car now will encourage responsible behavior for years to come. Here are three important in-car safety habits to establish now to keep your kids safe in the car:

  1. Get the right car seat. Make sure each of your children are being secured into the correct car seat based on their age, height, and your state’s laws. We recommend keeping your children in their respective car seats until they reach the maximum height and weight restrictions before graduating them to the next seat. Make sure they are always buckled in correctly and that all straps are snug and not twisted.
  2. Assume loose objects are projectiles. We don’t usually give too much thought to the items in our car, but just like in an airplane, loose items should be secured while driving. In the event of an accident, loose items become flying objects that can cause serious injury or even death. At a minimum, heavy, blunt, and potentially sharp objects should be secured in the trunk, glovebox, or center console.
  3. Teach car safety. Rollover deaths, trunk/car entrapment, and back-over deaths can all be avoided by teaching your children to never play in or around any vehicles. Becoming locked in a car on a hot day could prove deadly. It’s also imperative that caretakers never leave children in a hot car for any period of time.

To learn more about ways to keep your kids safe in the car, visit forbes.com.

New 2014 Mazda6 to get “i-ACTIVESENSE” Safety Technology

The all-new 2014 Mazda6 has begun production, and in that production Mazda has decided to raise some standards and technology of the redesigned sedan. The new Mazda6 will be getting a new suite of safety features that Mazda calls “i-ACTIVESENSE”. The entire set of new technologies in the Mazda6 is geared towards preventing accidents, and when they can’t be prevented, making sure passengers are safe.

These safety features have been separated into three different categories: The Driving Support Category, The Hazard Recognition Support Category, and the Collision Avoidance/ Damage Reduction Support.

The Driving Support Category contains features such as the Mazda Radar Cruise Control (MRCC) and an in-dash GPS system. The Hazard Recognition Support features Forward Obstruction Warning (FOW), Lane Departure Warning System (LDWS), Rear Vehicle Monitoring (RVM), High-Beam Control System (HBC), and Adaptive Front-Lighting System (AFS). All of these features are geared towards helping the driver avoid accidents.

The features of the Collision Avoidance/ Damage Reduction Support group are Smart Brake Support (SBS), Smart City Brake Support (SCBS), and an Acceleration Control for Automatic Transmission. These features are geared towards helping the driver when an accident becomes unavoidable suck as automatically applying the brakes. The Acceleration Control for Automatic Transmission will curb power output while alerting the driver if the gas pedal is pressed excessively when there is an obstacle close to the front of the vehicle.

The entire set of features makes up the “i-ACTIVESENSE” package that Mazda wants to install on all future vehicles. Mazda has taken a very bold stance on safety stating “To drive safely it is essential to recognize potential hazards, exercise good judgment and operate the vehicle in an appropriate fashion. Mazda aims to support these essential functions so drivers can drive safely and with peace of mind, despite changing driving conditions.
But drivers are human beings, and human beings are fallible. So Mazda offers a range of technologies which help to prevent or reduce the damage resulting from an accident.”

You can count on seeing these features not only in the 2014 Mazda6 but many upcoming Mazda vehicles as well.