Mazda Shows off Chassis for 2016 MX-5 Miata

At the New York Auto Show, Mazda displayed a stripped-down version of the upcoming 2016 MX-5 Miata. So stripped down, it was just the chassis.

Mazda showed its creative side when describing the chassis in a press release, “With no richly layered, character line-laden sheet metal to hide beneath, the Skyactiv-Chassis lays out a narrative of MX-5′s continuing story with a perfectly arranged table of contents.”

This shiny, mostly aluminum chassis reveals more about the new MX-5 than you might think. It incorporates Mazda’s innovative SKYACTIV technology, hence the extensive use of aluminum. This will lead to a lighter MX-5 than previous generations. Mazda says it is aiming for 220 pounds of weight loss, which will bring its curb weight much closer to 2,000 pounds.

The fully-formed 2016 Mazda MX-5 Miata is expected to debut at the Chicago Auto Show early next year.

Here at Bakersfield Mazda, we can’t wait to see what Mazda has in store for this all-new MX-5.

2014 MAZDA3 Five-Door

2014 Mazda3

Mazda has released its redesigned 2014 MAZDA3. This car is available as either a sedan or five-door hatchback and features a striking new design, a comfortable interior, and a sporty driving feel.

Edmunds.com says the MAZDA3 hatchback “is easily our favorite hatchback in this class.”

Despite being a car designed for those who are relatively economically-minded, the MAZDA3 features an upscale interior that feels luxurious and high-tech. Because of the MAZDA3’s remarkable new technology features, including a vivid seven-inch color touchscreen, Edmunds continues its review by comparing the MAZDA3 to not only to a Mercedes, but to an Audi and BMW, as well.

The 2014 MAZDA3 is available in five trims ranging from the base i Sport model to the top-of-the-line, s Grand Touring trim. There are two engines to choose from. The base engine is a 2.0-liter, four-cylinder engine that makes 155 horsepower. A more powerful 184-horsepower 2.5-liter, four-cylinder can get you to 60 mph in less than 8 seconds. Both engines are part of Mazda’s efficiency-boosting SKYACTIV technology.

Want to get your hands on the best-looking hatchback on the market? Come visit us at Bakersfield Mazda and take the 2014 MAZDA3 out for a spin.

Mazda’s Triple Threat Scores Triple the Best Value Awards

There’s a good reason why the Mazda3, Mazda6, and CX-5 have been dubbed Mazda’s “triple threat.” These three models are responsible for over 80 percent of last year’s sales, and they recently received Best Value Awards from Kiplinger’s Personal Finance.

In Kiplinger’s Annual Car Buyer’s Guide, the company ranks vehicles according to their performance, safety, and overall value including residual pricing and fuel economy.

Best Value Award
Best Value Award

As redesigned models, the 2014 Mazda3 i Sport and Mazda6 i Sport won Best New Car Under $20,000 and Best New Car $20,000 – $25,000, respectively.

The 2014 Mazda CX-5 Touring took home the award for Best in Class – Small Crossover. Best in Class vehicles have been in production for at least a year or are built with a powertrain very similar to the one used in previous model years.

Best Value Awards

“Mazda had a really strong showing this year,” said Jessica Anderson, associate editor at Kiplinger’s.

“Both the Mazda3 and Mazda6 redesigns are fantastic examples of what a carmaker can (and should) do with a mainstream model – they’re engagingly designed, far more upscale than you’d think from their price tags and a blast to drive. And the CX-5 is without a doubt the most fun in the crossover segment. It packs all the safety and space you look for in an SUV but has the soul of a sports car. Zoom-Zoom, indeed.”

Come see us at Bakersfield Mazda and check out what the folks at Kiplinger’s loved about Mazda’s triple threat.

Mazda Launches R.A.C.E. Program in Florida High School

Mazda R.A.C.E. Program in Florida High School

Students get excited about R.A.C.E. program

What if 10th grade science with Mr. Snodgrass had turned into a scientific study of racing with Mazda Motorsports? You probably wouldn’t have struggled so uselessly to stay awake, even if the class was just after lunch. Thanks to Mazda’s Racing Accelerates Creative Education (R.A.C.E.) program, over 600 students will have the opportunity to experience this engaging twist on learning.

DeLand High School, located in DeLand, Florida, just 25 minutes from the Rolex 24 endurance race, is Mazda’s first destination for the R.A.C.E. program.

Spearheaded by Mazda Motorsports, the program aims to take an inventive approach to introducing students to real-world applications of science, technology, engineering, and math (STEM).

“We are convinced that our R.A.C.E. program will demonstrate to students in an interesting, fun and engaging way how science, technology, engineering and mathematics are central to the success of Mazda on the race track and in the marketplace. Our goal is to show students just one example of how exciting problem solving can be in the STEM arena and motivate them to always be curious and open to the possibilities,” said John Doonan, director of Mazda Motorsports.

The program, which began Jan. 15, showed students a dynamic presentation detailing the importance of the STEM subjects in motorsports and gave them an up-close look at Mazda’s SKYACTIV technology in the TUDOR United SportsCar Championship prototype. Students were also able to interact with professional drivers and engineers.

“Anytime motorsports can be linked to science, technology, engineering and mathematics, it proves to be an attention getting combination,” said DeLand High principal, Mitch Moyer.

We at Bakersfield Mazda know what you’re probably thinking: programs like Mazda’s R.A.C.E. would have saved you from numerous detentions. Why do the younger generations get to have all the fun?

Three Mazda 2014 Models Receive Top Safety Ratings

As you drive in your 2014 Mazda3, Mazda6, or CX-5 from Bakersfield Mazda, rest assured that your vehicle is tested and proven to keep you safe wherever you go. These three vehicles were awarded with “Top Safety Pick+” distinctions by the Insurance Institute for Highway Safety (IIHS).

Mazda 2014 Models

In a year with new, more stringent criteria, three of Mazda 2014 Models were among only 22 to earn the title of “Top Safety Pick+”, giving Mazda’s brand the second-highest number of safety honors in the industry.

The automaker attributes much of this success to its exclusive SKYACTIV TECHNOLOGY, which strives to optimize fuel-efficient performance of the gasoline engine.

“A redesign is not simply a matter of changing a vehicle’s sheet metal draping but involves dramatically altering its insides, outsides and everything in between to make that vehicle not only look great but be more efficient, more powerful and, most importantly, safer,” said Jim O’Sullivan, president and CEO for Mazda North American Operations.

“With our new fleet of SKYACTIV vehicles, the 2014 Mazda3, Mazda6 and CX-5 were created to be the best in their segments from fuel economy and safety to dynamics and performance, and having earned Top Safety Pick+ distinctions is further proof to their success.”

Mazda plans to implement SKYACTIV TECHNOLOGY in each of its new models.

So sit back and relax, knowing you can enjoy a nice, safe ride in Mazda 2014 models.

Mazda’s Rotary Engine May Get a New Mission in the Mazda2

2013 Mazda2Mazda has a new prototype in the works as the company experiments with hybrid technology and California’s rigid zero-emission requirements.

Though Mazda’s new CEO, Masamichi Kogai, originally stated future production of Mazda’s rotary engine would remain halted, that same rotary engine is now being used to transform the Mazda2 hatchback into an extended-range hybrid.

For now, Mazda is calling it the Rotary Engine Range Extender, or RE Range Extender for short.

There are still no plans at the moment to enter this vehicle into production, but as engineers continue to “tinker” with the technology, its benefits may prove worthy of pulling the rotary engine out of retirement.

The RE Range Extender is powered with an electric motor. A 0.33-liter rotary engine uses fuel to recharge a lithium-ion battery. With the modified engine, the RE Range Enxtender could see a range of 248 miles, twice that of the current all-electric Mazda2.

“We are the first and only manufacturer to commercialize the rotary engine,” Kogai told Automotive News in regard to the company’s decision to hang on to the rotary engine even without current plans to continue its use. “In that respect we have some responsibility.”

Based on the present possibilities resulting from Mazda engineers’ tinkering, the rotary engine could become a more valuable option in the near future. We at Bakersfield Mazda will wait with you to see what the automaker decides to do.

Partnering with Mazda’s Drive for Good Campaign

Have you been considering buying a Mazda? Now is the season. Mazda’s Drive for Good campaign will offer a donation to the charity of your choice from now until Jan. 2.

Mazda's Drive for Good

For each new Mazda our customers purchase, Mazda will donate $100 dollars to one of four charities. You can choose between St. Jude’s Research Hospital, American Red Cross, American Heart Association and Mazda Foundation.

Mazda employees and dealers will also give one hour of service to a charitable organization for every test-drive performed during the holiday season.

“Mazda and its dealers have always had a history of charitable giving and it is time that we include our customers in doing good things for those in need,” said Jim O’Sullivan, Mazda North American Operations president and CEO.

“In typical Mazda fashion, it isn’t just about writing a check. That is why we wanted to go the extra mile and donate an hour of charitable service for every test drive. Mazda, its employees, and dealers want to give not only their money, but also time, attention, and hard work to help others.”

Don’t miss out on your chance to partner in giving to Mazda’s Drive for Good with us here at Bakersfield Mazda. Stop by today; we’ll help you work through your Christmas shopping list.

Mazda Car Technology Earns Mazda6 Popular Mechanic’s ‘Car of the Year’ Award

Mazda6 Car of the Year

The 2014 Mazda6 was named Popular Mechanics’ “ Car of the Year ” and for very good reason.

The Mazda6 ties a neat bow on a well put together package. Its innovative technology makes it possible for the highest safety ratings, the latest in available infotainment features, its sleek styling with bold curves, the practical cabin and its fun-to-drive performance with fuel efficiency reaching up to 40 mpg on the highway to be rolled into one dynamic vehicle.

With retail pricing starting just under $22,000 including the destination fee, how could the 2014 Mazda6 be named anything but “Car of the Year”?

Admittedly, we might be just a teensy bit biased; so don’t just take our word for it. Here’s what Jim Meigs, Popular Mechanics’ editor-in-chief had to say:

“At Popular Mechanics, we love it when bold engineering and great design come together. The Mazda6 really impressed us with how well it delivers so many things modern car owners want: great mileage, fun road-handling, upscale features and looks—and remarkable value.”

Do you believe us now? Stop by Bakersfield Mazda today to see for yourself all the “ Car of the Year ” has to offer.

Thankful for Our Mazda Awards and Accomplishments

‘Tis the season to be thankful. And at Bakersfield Mazda, we have oh so many reasons. Here is just a sampling of our many Mazda Awards, highlights and successes so far in 2013.

mazda awards

Lauren of Glen Ellyn, Illinois, is happily cruising in her new 2013 Mazda3. With her purchase a few weeks ago, she became the proud owner of both her first new car and Mazda’s 10 millionth vehicle sold in the U.S. It was a momentous day neither she nor we will forget.

Mazda’s 2014 Mazda6 received an “Advanced” safety score, the highest rating in new tests administered by the Insurance Institute for Highway Safety. Mazda’s new i-ActivSense driver-assistance technology secured Mazda’s top 20 finish among a test class of 74 vehicles.

Of course, we’re excited about the new Mazdas models we have to offer you, but we always enjoy looking back at some of our older, trusty models as well. Two celebrities are holding tight to their Mazdas with history. Alfred Morris, starting running back for the Washington Redskins still drives his 1991 Mazda 626, although it recently underwent a reconstructive surgery. Down-to-earth Game of Thrones writer, George R. R. Martin, prefers his Mazda RX-7.

As we reflect during this Thanksgiving month, we can’t help but be grateful for a successful year. With two months left, we can’t wait to see what other accomplishments we’ll be able to add to the list before 2014.

1991 Mazda 626 Gets a Makeover Fit for an NFL Player

Football_field_02While Alfred Morris was busy on the field working as a starting running back for the Washington Redskins, DC-area Mazda engineers were spending 275-man-hours remodeling his car.

So what car does the NFL player drive that would take 275 hours to restore? A 1991 Mazda 626 named Bentley, which he bought during college from his pastor for $2.

Morris was loaned a 2014 Mazda6 in exchange for his 1991 Mazda 626 with his Florida Atlantic University parking decal (which expired last year) still in the rear window. Sounds like a pretty smart trade on Morris’s part, but what was Mazda thinking?

No, there isn’t something in the water over there on the east coast. The exchange was an inventive public relations move as the restoration process, dubbed the Alfred Morris project, was recorded.

By the time Morris was given back the keys to his car, Bentley had undergone a heavy duty makeover inside. Fitting in light of its name, the car received leather seats with quilted, cross-stitching. A new audio system complete with a touchscreen was another of several updates the car received.

You could say this is one purchase that paid for itself.

We don’t have any tricked out 1991 Mazda 626s left in our inventory here at Bakersfield Mazda. We do, however, have other models that share some of the same great features we think you’ll enjoy, including the 2014 Mazda6.