Mazda’s Triple Threat Scores Triple the Best Value Awards

There’s a good reason why the Mazda3, Mazda6, and CX-5 have been dubbed Mazda’s “triple threat.” These three models are responsible for over 80 percent of last year’s sales, and they recently received Best Value Awards from Kiplinger’s Personal Finance.

In Kiplinger’s Annual Car Buyer’s Guide, the company ranks vehicles according to their performance, safety, and overall value including residual pricing and fuel economy.

Best Value Award
Best Value Award

As redesigned models, the 2014 Mazda3 i Sport and Mazda6 i Sport won Best New Car Under $20,000 and Best New Car $20,000 – $25,000, respectively.

The 2014 Mazda CX-5 Touring took home the award for Best in Class – Small Crossover. Best in Class vehicles have been in production for at least a year or are built with a powertrain very similar to the one used in previous model years.

Best Value Awards

“Mazda had a really strong showing this year,” said Jessica Anderson, associate editor at Kiplinger’s.

“Both the Mazda3 and Mazda6 redesigns are fantastic examples of what a carmaker can (and should) do with a mainstream model – they’re engagingly designed, far more upscale than you’d think from their price tags and a blast to drive. And the CX-5 is without a doubt the most fun in the crossover segment. It packs all the safety and space you look for in an SUV but has the soul of a sports car. Zoom-Zoom, indeed.”

Come see us at Bakersfield Mazda and check out what the folks at Kiplinger’s loved about Mazda’s triple threat.

Three Mazda 2014 Models Receive Top Safety Ratings

As you drive in your 2014 Mazda3, Mazda6, or CX-5 from Bakersfield Mazda, rest assured that your vehicle is tested and proven to keep you safe wherever you go. These three vehicles were awarded with “Top Safety Pick+” distinctions by the Insurance Institute for Highway Safety (IIHS).

Mazda 2014 Models

In a year with new, more stringent criteria, three of Mazda 2014 Models were among only 22 to earn the title of “Top Safety Pick+”, giving Mazda’s brand the second-highest number of safety honors in the industry.

The automaker attributes much of this success to its exclusive SKYACTIV TECHNOLOGY, which strives to optimize fuel-efficient performance of the gasoline engine.

“A redesign is not simply a matter of changing a vehicle’s sheet metal draping but involves dramatically altering its insides, outsides and everything in between to make that vehicle not only look great but be more efficient, more powerful and, most importantly, safer,” said Jim O’Sullivan, president and CEO for Mazda North American Operations.

“With our new fleet of SKYACTIV vehicles, the 2014 Mazda3, Mazda6 and CX-5 were created to be the best in their segments from fuel economy and safety to dynamics and performance, and having earned Top Safety Pick+ distinctions is further proof to their success.”

Mazda plans to implement SKYACTIV TECHNOLOGY in each of its new models.

So sit back and relax, knowing you can enjoy a nice, safe ride in Mazda 2014 models.

Mazda Car Technology Earns Mazda6 Popular Mechanic’s ‘Car of the Year’ Award

Mazda6 Car of the Year

The 2014 Mazda6 was named Popular Mechanics’ “ Car of the Year ” and for very good reason.

The Mazda6 ties a neat bow on a well put together package. Its innovative technology makes it possible for the highest safety ratings, the latest in available infotainment features, its sleek styling with bold curves, the practical cabin and its fun-to-drive performance with fuel efficiency reaching up to 40 mpg on the highway to be rolled into one dynamic vehicle.

With retail pricing starting just under $22,000 including the destination fee, how could the 2014 Mazda6 be named anything but “Car of the Year”?

Admittedly, we might be just a teensy bit biased; so don’t just take our word for it. Here’s what Jim Meigs, Popular Mechanics’ editor-in-chief had to say:

“At Popular Mechanics, we love it when bold engineering and great design come together. The Mazda6 really impressed us with how well it delivers so many things modern car owners want: great mileage, fun road-handling, upscale features and looks—and remarkable value.”

Do you believe us now? Stop by Bakersfield Mazda today to see for yourself all the “ Car of the Year ” has to offer.

1991 Mazda 626 Gets a Makeover Fit for an NFL Player

Football_field_02While Alfred Morris was busy on the field working as a starting running back for the Washington Redskins, DC-area Mazda engineers were spending 275-man-hours remodeling his car.

So what car does the NFL player drive that would take 275 hours to restore? A 1991 Mazda 626 named Bentley, which he bought during college from his pastor for $2.

Morris was loaned a 2014 Mazda6 in exchange for his 1991 Mazda 626 with his Florida Atlantic University parking decal (which expired last year) still in the rear window. Sounds like a pretty smart trade on Morris’s part, but what was Mazda thinking?

No, there isn’t something in the water over there on the east coast. The exchange was an inventive public relations move as the restoration process, dubbed the Alfred Morris project, was recorded.

By the time Morris was given back the keys to his car, Bentley had undergone a heavy duty makeover inside. Fitting in light of its name, the car received leather seats with quilted, cross-stitching. A new audio system complete with a touchscreen was another of several updates the car received.

You could say this is one purchase that paid for itself.

We don’t have any tricked out 1991 Mazda 626s left in our inventory here at Bakersfield Mazda. We do, however, have other models that share some of the same great features we think you’ll enjoy, including the 2014 Mazda6.

Mazda6 Wins Top Advanced Safety Technology Award by IIHS

What is your biggest concern when driving? Is safety one of them? Does technology seem to improve your driving skills or distract you more? Mazda engineers have worked hard to improve the safety of their drivers and the hard work is paying off. This year, the Insurance Institute for Highway Safety (IIHS) has named the 2014 Mazda6 with an advanced safety technology rating.

2014 Mazda6 safety

2014 Mazda6

Mazda North American Operations (MNAO) President and CEO Jim O’Sullivan states, “The ‘Advanced’ rating from IIHS illustrates Mazda’s continued commitment to developing vehicles that offer not only the highest levels of occupant crash protection, but vehicles that are also fun to drive.”

Mazda has always been on the forefront of technology and this year it is no different. The innovative 2014 Mazda6 technology is a market first and is named, i-ACTIVSENSE.  Tons of radar sensors, cameras and waves are utilized to guide the driver along the road while keeping passengers safe. A few of the features include:

  • Blind Spot Monitoring
  • Lane Departure Warning System
  • Rear Cross Traffic Alert

How much does the award winning Mazda6 cost? Even though it has the latest technology, many are surprised at the affordable starting price of $20,990. Not only will safety be covered in this commuter and family friendly vehicle, but the Mazda6  is set at a very competitive market price.

The Mazda Assembly Line

How fast do you think vehicles come off of the assembly line? Would you guess maybe one every thirty minutes? Every ten minutes? If any automaker has manufactured an efficient assembly line, it’s Mazda, rolling a Mazda6 vehicle off of the line every 54 seconds!

Mazda Assembly Line

Mazda has worked hard to keep a prevalent share in the market even including innovations to their assembly line. Creating an innovative and super-efficient process, Mazda is creating vehicles quicker than top automaker Toyota (between 57-115 seconds).

Even though the auto maker is creating vehicles quicker than ever, the company is still having a hard time keeping up with demand. Their reputation of producing highly fuel efficient gas vehicles that can compete with electric hybrids really has consumers excited and wanting more. A common platform used around Mazda plants is the key word monozukuni, which means to make things. That is exactly what employees are doing. They continue to create innovative ideas that excited people, but also provide a better product.

In Japan, Mazda still produces around 60% of the markets vehicles. Globally, the company plans to increase production to 1.7 million vehicles by the year 2017. If Mazda continues to create and produce popular models they will be well on their way to reaching their goal.

Bakersfield Mazda in Bakersfield, CA is so proud of Mazda’s success. They work hard every day to help the auto company reach their goal and provide customers with the best service possible. To find special offers and discounts, visit the Bakersfield Mazda Specials Pages or find us on Facebook or Twitter.

Mazda6 Excites Consumers with New Marketing Tactic at Restaurants

Over the decades, Mazda has continued to make a name for itself in the US market. Starting with just a small segment of the market, Mazda has been able to build a high brand loyalty while competing with the largest auto companies in the U.S. Many auto companies struggle largely to make the movement into the U.S. markets. Mazda has been successful due to the highly competitive vehicles Mazda engineers have produced, including the 2014 Mazda CX-5 SUV and 2014 Mazda6 sedan.

2014 Mazda6

2014 Mazda6

To keep their momentum and growth throughout the market, Mazda has launched an interesting new marketing plan at local restaurants around the country. Mazda hopes to engage drivers through their Take6 Ride & Drive program promoting the 2014 Mazda6. The program is planned to launch in Seattle and then grow to 14 other markets. While consumers are waiting for a table, they will be able to take a six minute test drive of the 2014 Mazda6. Customers who decide to take the test drive will receive a gift card and a Mazda6-branded spice grinder. This experimental marketing tactic is targeted to end in November. Mazda’s director of PR and brand experience explains the guerrilla marketing tactic stating, “They’ll have gone out for dinner, and our goal is to catch these people where they are rather than making them go where the car is…. We’re trying to drive interest, get people behind the wheel of the Mazda6, understand what makes it unique and different—and do it in a way that’s comfortable.”

The 2014 Mazda6 is noted for many innovative features at a competitive and affordable price point. The highly acclaimed updated styling, SkyActiv technology, fuel efficiency, new materials are just a few reasons people are raving about the Mazda6 compact sedan. Receiving lots of positive reviews, the Bakersfield Mazda dealership in Bakersfield, CA has made sure to stock up on a large supply of the 2014 Mazda6. Find a large selection of colors and trim levels at this Mazda dealership for exactly what you want and need. With these new updates we know the Mazda sedan will be at the top of many car consumers lists this year.

First Look at the 2014 Mazda6

2014 Mazda6

2014 Mazda6

Mazda is preparing to enter the competitive midsize sedan segment, and they are definitely ready for the battle with the 2014 Mazda6!  It delivers exquisite styling, a comfortable interior and efficient powertrain options.

The new Mazda6 has a sculpted body structure with sharp details and 19-inch alloy wheels.  The interior is equipped with heated leather seats, a power sunroof, pushbutton start, navigation and Bose Centerpoint audio with Sirius.  Exterior features include a rear lip spoiler, LED running lights, and automatic on/off headlamps.

There will be several powertrain options, but the standard engine is the 2.5 liter Skyactiv four-cylinder.  It delivers 184 hp and 185 lb-ft of torque.  Combined with a six-speed automatic, the Mazda6 is expected to get 26 mpg in the city and 38 on the highway.

The Autoblog team was recently delivered a Soul Red Mazda6 to test out for the year.  As they find out more awesome features, our staff, here at Bakersfield Mazda, will be sure to pass the information on to you!



2014 Mazda 6

2014 Mazda 6 wins Gene Rivto Award


The All-New 2014 Mazda 6 was recently given the coveted Gene Ritvo Award for Design and Elegance from the New England Motor Press Association (NEMPA) along with the Larz Anderson Auto Museum and Boston’ Museum of Fine Arts.

“The 2014 Mazda 6 is a stunning example of the real-world application of the ‘Soul of Motion’ design language,” said Keith Griffin, president of NEMPA.  “Gene Ritvo would be proud to have his name associated with the Mazda 6,” Griffin said.

The Gene Ritvo Award, which honors the best in design in the automotive industry, is awarded to a concept car, vehicle, or a vehicle element that evokes elegance in design. It is named for Gene Ritvo, a NEMPA member and Concours photographer who had a liking for refined elegant design.

The Mazda 6 features the Mazda’s KODO “Soul of Motion” design, which Mazda says is inspired by the movement of animals in the wild. “The subtle but distinctive styling of the Mazda6 caught my eye when reviewing entries for the Ritvo Award,” said Meghan Melvin of the Museum of Fine Arts. “After reading the accompanying description, I was struck by the fact that the KODO design language was clearly reflected in this particular model,” said Melvin.

On sale now, at Bakersfield Mazda in Bakersfield, CA, the 2014 Mazda6 starts at $20,880 MSRP and features best-in-class fuel economy of 38 miles per gallon.

Mazda6 Named to “10 Best Interiors” List

2013 Mazda6


Last month, WardsAuto World released the winners of the “Ward’s 10 Best Interiors” list. Bakersfield Mazda is proud to announce that the all-new Mazda6 beat out the stiff competition and made it onto the exclusive list.

In total, WardsAuto World reviewed 46 new or significantly updated vehicles and eventually landed on its top ten. Some of the criteria that the editors used when choosing the winners include ergonomics, safety, comfort, materials, value, fit-and-finish, and overall design. We weren’t surprised at all to see the Mazda6, with its ahead-of-the-times SKYACTIV technologies and the unique “KODO – Soul of Motion” styling theme, completely excel.

In particular, WardsAuto World editors commended the sedan for its attention to detail, infotainment system, affordability, flowing lines, and creative touches (like the contrasting stitching inside).

Jeremy Thomson, the managing director at Mazda UK, stated, “Mazda is delighted to have such a well-regarded publication as WardsAuto World acknowledge that the interior design, quality, and equipment of the new Mazda6, which are typical core features of our brand, are among the very best available today.”

The Mazda6 with the award-winning interior is currently available here at Bakersfield Mazda.