Mazda’s Triple Threat Scores Triple the Best Value Awards

There’s a good reason why the Mazda3, Mazda6, and CX-5 have been dubbed Mazda’s “triple threat.” These three models are responsible for over 80 percent of last year’s sales, and they recently received Best Value Awards from Kiplinger’s Personal Finance.

In Kiplinger’s Annual Car Buyer’s Guide, the company ranks vehicles according to their performance, safety, and overall value including residual pricing and fuel economy.

Best Value Award
Best Value Award

As redesigned models, the 2014 Mazda3 i Sport and Mazda6 i Sport won Best New Car Under $20,000 and Best New Car $20,000 – $25,000, respectively.

The 2014 Mazda CX-5 Touring took home the award for Best in Class – Small Crossover. Best in Class vehicles have been in production for at least a year or are built with a powertrain very similar to the one used in previous model years.

Best Value Awards

“Mazda had a really strong showing this year,” said Jessica Anderson, associate editor at Kiplinger’s.

“Both the Mazda3 and Mazda6 redesigns are fantastic examples of what a carmaker can (and should) do with a mainstream model – they’re engagingly designed, far more upscale than you’d think from their price tags and a blast to drive. And the CX-5 is without a doubt the most fun in the crossover segment. It packs all the safety and space you look for in an SUV but has the soul of a sports car. Zoom-Zoom, indeed.”

Come see us at Bakersfield Mazda and check out what the folks at Kiplinger’s loved about Mazda’s triple threat.

Mazda Launches R.A.C.E. Program in Florida High School

Mazda R.A.C.E. Program in Florida High School

Students get excited about R.A.C.E. program

What if 10th grade science with Mr. Snodgrass had turned into a scientific study of racing with Mazda Motorsports? You probably wouldn’t have struggled so uselessly to stay awake, even if the class was just after lunch. Thanks to Mazda’s Racing Accelerates Creative Education (R.A.C.E.) program, over 600 students will have the opportunity to experience this engaging twist on learning.

DeLand High School, located in DeLand, Florida, just 25 minutes from the Rolex 24 endurance race, is Mazda’s first destination for the R.A.C.E. program.

Spearheaded by Mazda Motorsports, the program aims to take an inventive approach to introducing students to real-world applications of science, technology, engineering, and math (STEM).

“We are convinced that our R.A.C.E. program will demonstrate to students in an interesting, fun and engaging way how science, technology, engineering and mathematics are central to the success of Mazda on the race track and in the marketplace. Our goal is to show students just one example of how exciting problem solving can be in the STEM arena and motivate them to always be curious and open to the possibilities,” said John Doonan, director of Mazda Motorsports.

The program, which began Jan. 15, showed students a dynamic presentation detailing the importance of the STEM subjects in motorsports and gave them an up-close look at Mazda’s SKYACTIV technology in the TUDOR United SportsCar Championship prototype. Students were also able to interact with professional drivers and engineers.

“Anytime motorsports can be linked to science, technology, engineering and mathematics, it proves to be an attention getting combination,” said DeLand High principal, Mitch Moyer.

We at Bakersfield Mazda know what you’re probably thinking: programs like Mazda’s R.A.C.E. would have saved you from numerous detentions. Why do the younger generations get to have all the fun?

Mazda Gives Consumers the Best Fuel Efficiency Cars in the Industry

In the recently released United States Environmental Protection Agency fuel economy report for cars and light trucks, Mazda was recognized for having a fleet of the most fuel efficient vehicles on the market.

Best Fuel Efficiency

Creating the Best Fuel Efficiency vehciles, Mazda’s adjusted fleet-wide numbers ranked highest in mpg performance and lowest in CO2 emissions.

The company boasts 27.1 mpg in its 2012 model year vehicles, an increase of 2.1 miles per gallon over the 2011 models. According to the report, it is the second largest increase in the industry.

CO2 emissions were reported at 328, the lowest in the industry.

Mazda reached these record numbers through its award-winning SKYACTIV TECHNOLOGY, which provides an affordable alternative for those shopping for a new car.

“While other manufacturers have turned their attention to hybrids and electric cars, we chose to focus on perfecting the base technology used in more than 90 percent of the cars and SUVs sold today: the internal combustion engine. Through analyzing and refining this technology, as well as every other component in a modern automobile, Mazda has been able to achieve class-leading fuel economy in nearly every segment it competes in, and bring that technology – at an affordable price – to every customer,” said Jim O’Sullivan, Mazda North American Operations president and CEO.

Check out our Bakersfield Mazda inventory Best Fuel Efficiency fuel-efficient vehicles, and start saving the planet and your wallet today.

1991 Mazda 626 Gets a Makeover Fit for an NFL Player

Football_field_02While Alfred Morris was busy on the field working as a starting running back for the Washington Redskins, DC-area Mazda engineers were spending 275-man-hours remodeling his car.

So what car does the NFL player drive that would take 275 hours to restore? A 1991 Mazda 626 named Bentley, which he bought during college from his pastor for $2.

Morris was loaned a 2014 Mazda6 in exchange for his 1991 Mazda 626 with his Florida Atlantic University parking decal (which expired last year) still in the rear window. Sounds like a pretty smart trade on Morris’s part, but what was Mazda thinking?

No, there isn’t something in the water over there on the east coast. The exchange was an inventive public relations move as the restoration process, dubbed the Alfred Morris project, was recorded.

By the time Morris was given back the keys to his car, Bentley had undergone a heavy duty makeover inside. Fitting in light of its name, the car received leather seats with quilted, cross-stitching. A new audio system complete with a touchscreen was another of several updates the car received.

You could say this is one purchase that paid for itself.

We don’t have any tricked out 1991 Mazda 626s left in our inventory here at Bakersfield Mazda. We do, however, have other models that share some of the same great features we think you’ll enjoy, including the 2014 Mazda6.

Why is Used Mazda CX-9 Voted as a Best Pick for 2013?

Newer to the USA, Mazda has proven to be both reliable and dependable, while also being trendy and reasonably priced. Many of you will not be surprised by Yahoo Autos recent ratings of the best used cars. Still in its first generation, every model year of the Mazda CX-9 is suggested by Yahoo Autos as one of the Best Used Vehicles available (from years 2007-2011).

Mazda CX9

2012 Mazda CX-9

The Mazda CX-9 has always been noted for its innovation and quality. Offering seating for up to seven, there is lots of extra cargo room and space for all passengers. This sporty SUV handles with great agility, has top steering and responsive stopping that many athletic SUV’s cannot manage. For any growing families or people in need for space, the Used Mazda CX-9 is a great choice! Many SUV’s come at a great price, but living up to the company’s standards, the Mazda CX-9 comes with a practical price tag.

Throughout all models of the Mazda CX-9, Yahoo Auto chose it as a top choice among used SUV’s. Drivers and passengers will find lots of space, great handling, top materials, attractive styling and more. Bakersfield Mazda, in Bakersfield, CA, has a wide variety of new and used Mazda CX-9 crossovers. The Bakersfield Mazda Dealership in California also has great used car sales and discounts.

Mazda6 Excites Consumers with New Marketing Tactic at Restaurants

Over the decades, Mazda has continued to make a name for itself in the US market. Starting with just a small segment of the market, Mazda has been able to build a high brand loyalty while competing with the largest auto companies in the U.S. Many auto companies struggle largely to make the movement into the U.S. markets. Mazda has been successful due to the highly competitive vehicles Mazda engineers have produced, including the 2014 Mazda CX-5 SUV and 2014 Mazda6 sedan.

2014 Mazda6

2014 Mazda6

To keep their momentum and growth throughout the market, Mazda has launched an interesting new marketing plan at local restaurants around the country. Mazda hopes to engage drivers through their Take6 Ride & Drive program promoting the 2014 Mazda6. The program is planned to launch in Seattle and then grow to 14 other markets. While consumers are waiting for a table, they will be able to take a six minute test drive of the 2014 Mazda6. Customers who decide to take the test drive will receive a gift card and a Mazda6-branded spice grinder. This experimental marketing tactic is targeted to end in November. Mazda’s director of PR and brand experience explains the guerrilla marketing tactic stating, “They’ll have gone out for dinner, and our goal is to catch these people where they are rather than making them go where the car is…. We’re trying to drive interest, get people behind the wheel of the Mazda6, understand what makes it unique and different—and do it in a way that’s comfortable.”

The 2014 Mazda6 is noted for many innovative features at a competitive and affordable price point. The highly acclaimed updated styling, SkyActiv technology, fuel efficiency, new materials are just a few reasons people are raving about the Mazda6 compact sedan. Receiving lots of positive reviews, the Bakersfield Mazda dealership in Bakersfield, CA has made sure to stock up on a large supply of the 2014 Mazda6. Find a large selection of colors and trim levels at this Mazda dealership for exactly what you want and need. With these new updates we know the Mazda sedan will be at the top of many car consumers lists this year.