Mazda: Top Pick for Teen Drivers

2017 Mazda3 - Mazda named top pick for teen drivers

Teenagers are the age group that people tend to worry about the most when talking about drivers. That’s why many parents want the safest car possible for their child when they start driving. According to a recent survey, those parents should consider getting their teen drivers into a Mazda. Here’s why.

According to a recent survey taken by Consumer Reports, which took into account things like price, safety features, and track record, Mazda was found to be one of the safest brands of car that a teen driver can have.

Specifically, the survey found that the Mazda CX-3 is among the best cars that a teenager can drive. Dubbed ‘fun, but not fast’, the Mazda CX-3 is the perfect car for a teen.

Although not a luxury vehicle, this mini SUV is most certainly one of the best looking vehicles in its class. Its sleek, modern look is perfect for a teenager who cares about that type of thing. In addition, it also has key safety features like blind spot monitoring, cruise control, emergency braking systems, and forward collision warnings.

If you would like to learn more about what makes Mazda vehicles so great for teen drivers, feel free to come down to Bakersfield Mazda to see what all we have to offer.

Mazda’s Triple Threat Scores Triple the Best Value Awards

There’s a good reason why the Mazda3, Mazda6, and CX-5 have been dubbed Mazda’s “triple threat.” These three models are responsible for over 80 percent of last year’s sales, and they recently received Best Value Awards from Kiplinger’s Personal Finance.

In Kiplinger’s Annual Car Buyer’s Guide, the company ranks vehicles according to their performance, safety, and overall value including residual pricing and fuel economy.

Best Value Award
Best Value Award

As redesigned models, the 2014 Mazda3 i Sport and Mazda6 i Sport won Best New Car Under $20,000 and Best New Car $20,000 – $25,000, respectively.

The 2014 Mazda CX-5 Touring took home the award for Best in Class – Small Crossover. Best in Class vehicles have been in production for at least a year or are built with a powertrain very similar to the one used in previous model years.

Best Value Awards

“Mazda had a really strong showing this year,” said Jessica Anderson, associate editor at Kiplinger’s.

“Both the Mazda3 and Mazda6 redesigns are fantastic examples of what a carmaker can (and should) do with a mainstream model – they’re engagingly designed, far more upscale than you’d think from their price tags and a blast to drive. And the CX-5 is without a doubt the most fun in the crossover segment. It packs all the safety and space you look for in an SUV but has the soul of a sports car. Zoom-Zoom, indeed.”

Come see us at Bakersfield Mazda and check out what the folks at Kiplinger’s loved about Mazda’s triple threat.

Mazda’s Rotary Engine May Get a New Mission in the Mazda2

2013 Mazda2Mazda has a new prototype in the works as the company experiments with hybrid technology and California’s rigid zero-emission requirements.

Though Mazda’s new CEO, Masamichi Kogai, originally stated future production of Mazda’s rotary engine would remain halted, that same rotary engine is now being used to transform the Mazda2 hatchback into an extended-range hybrid.

For now, Mazda is calling it the Rotary Engine Range Extender, or RE Range Extender for short.

There are still no plans at the moment to enter this vehicle into production, but as engineers continue to “tinker” with the technology, its benefits may prove worthy of pulling the rotary engine out of retirement.

The RE Range Extender is powered with an electric motor. A 0.33-liter rotary engine uses fuel to recharge a lithium-ion battery. With the modified engine, the RE Range Enxtender could see a range of 248 miles, twice that of the current all-electric Mazda2.

“We are the first and only manufacturer to commercialize the rotary engine,” Kogai told Automotive News in regard to the company’s decision to hang on to the rotary engine even without current plans to continue its use. “In that respect we have some responsibility.”

Based on the present possibilities resulting from Mazda engineers’ tinkering, the rotary engine could become a more valuable option in the near future. We at Bakersfield Mazda will wait with you to see what the automaker decides to do.

Mazda Gives Consumers the Best Fuel Efficiency Cars in the Industry

In the recently released United States Environmental Protection Agency fuel economy report for cars and light trucks, Mazda was recognized for having a fleet of the most fuel efficient vehicles on the market.

Best Fuel Efficiency

Creating the Best Fuel Efficiency vehciles, Mazda’s adjusted fleet-wide numbers ranked highest in mpg performance and lowest in CO2 emissions.

The company boasts 27.1 mpg in its 2012 model year vehicles, an increase of 2.1 miles per gallon over the 2011 models. According to the report, it is the second largest increase in the industry.

CO2 emissions were reported at 328, the lowest in the industry.

Mazda reached these record numbers through its award-winning SKYACTIV TECHNOLOGY, which provides an affordable alternative for those shopping for a new car.

“While other manufacturers have turned their attention to hybrids and electric cars, we chose to focus on perfecting the base technology used in more than 90 percent of the cars and SUVs sold today: the internal combustion engine. Through analyzing and refining this technology, as well as every other component in a modern automobile, Mazda has been able to achieve class-leading fuel economy in nearly every segment it competes in, and bring that technology – at an affordable price – to every customer,” said Jim O’Sullivan, Mazda North American Operations president and CEO.

Check out our Bakersfield Mazda inventory Best Fuel Efficiency fuel-efficient vehicles, and start saving the planet and your wallet today.

Mazda3 Wins First-Ever Innovation Vehicle of the Year Award

The all-new 2014 Mazda3 is a sleek, efficient, safe, technologically-advanced, fun-to-drive hatchback. And, the 2014 Mazda3 Wins the Motor Press Guild’s Innovation Vehicle of the Year.

Mazda3 wins

2014 Mazda3 Redesign

In its first year awarding IVYs, the Motor Guild Press chose to highlight two vehicles that portrayed innovative solutions and exceeded expectations in overall performance value.

The Mazda3 was selected specifically as the winning vehicle under $29,000 for its SKYACTIV technologies, which prioritize fuel economy without sacrificing the fun-to-drive feel, and its advanced safety features.

“The 2014 Mazda3’ success continues to show that compact no longer means cheap, that non-luxury no longer means non-premium,” said Jim O’Sullivan, president and CEO of Mazda North American Operations.

“It’s a great honor to be awarded [Motor Press Guild’s] first-ever IVY. We are proud to offer consumers – and critics – a vehicle that exceeds expectations and innovation not only in driving excitement but also in safety, fuel economy, technology and value. It’s no secret that Mazda3 is our best-selling vehicle worldwide, and it’s no secret as to why,” he added.

Have you stopped by Bakersfield Mazda yet to check out all the 2014 Mazda3 has to offer? Go for a test drive and immediately know why the Mazda3 Wins this years First-Ever Innovation Vehicle of the Year Award.

Mazda Car Technology Earns Mazda6 Popular Mechanic’s ‘Car of the Year’ Award

Mazda6 Car of the Year

The 2014 Mazda6 was named Popular Mechanics’ “ Car of the Year ” and for very good reason.

The Mazda6 ties a neat bow on a well put together package. Its innovative technology makes it possible for the highest safety ratings, the latest in available infotainment features, its sleek styling with bold curves, the practical cabin and its fun-to-drive performance with fuel efficiency reaching up to 40 mpg on the highway to be rolled into one dynamic vehicle.

With retail pricing starting just under $22,000 including the destination fee, how could the 2014 Mazda6 be named anything but “Car of the Year”?

Admittedly, we might be just a teensy bit biased; so don’t just take our word for it. Here’s what Jim Meigs, Popular Mechanics’ editor-in-chief had to say:

“At Popular Mechanics, we love it when bold engineering and great design come together. The Mazda6 really impressed us with how well it delivers so many things modern car owners want: great mileage, fun road-handling, upscale features and looks—and remarkable value.”

Do you believe us now? Stop by Bakersfield Mazda today to see for yourself all the “ Car of the Year ” has to offer.

IIHS Ranks Mazda3 as a Top Safety, Rating 10, Small Car Pick

2013 is here and well into the year. With winter about to take place, are you considering a new car, truck or suv? Today, small cars are becoming more popular with the rising gas prices, but hopefully safety at the top of your “must have” list. In 2012 there were 25,580 fatal crashes. These accidents occurred from drunk driving, speeding, distractions and bad weather. Mazda engineers have recognized this tragedy and wanted to create a small fuel efficient car the drivers and passengers can feel safe in. This year, the Mazda3 tops the Insurance Institute Highway Safety (IIHS) lists Top Safety Picks for small cars.

Mazda3 safety

2014 Mazda3 Redesign

It is rare to have a 10 point rating from the IIHS rankings. Taking into consideration the toughest safety tests including moderate overlap frontal crash, small overlap frontal crash, side impact, rollover and rear impact, the car must score a good score in all areas of occupant protection in the moderate overlap frontal test, side impact, rollover and rear tests. Car models can rank anywhere from poor, marginal, acceptable to good marks. The Mazda3 has past all of these test with flying colors and has received a 10 for a combination other features including top performance, quality, reliability, style, technology and comfort.

MSN Auto reviews the small car with top safety ratings, fuel saving SkyActive technology, great power, style, comfort and more. At the Bakersfield Mazda Dealership in Bakersfield, CA find new and used Mazda3 models. The 2014 Mazda3 is a small sedan available in one of five different trim levels for optimal customization. Stop by the Bakersfield Mazda dealer today and see what you think!

Mazda6 Wins Top Advanced Safety Technology Award by IIHS

What is your biggest concern when driving? Is safety one of them? Does technology seem to improve your driving skills or distract you more? Mazda engineers have worked hard to improve the safety of their drivers and the hard work is paying off. This year, the Insurance Institute for Highway Safety (IIHS) has named the 2014 Mazda6 with an advanced safety technology rating.

2014 Mazda6 safety

2014 Mazda6

Mazda North American Operations (MNAO) President and CEO Jim O’Sullivan states, “The ‘Advanced’ rating from IIHS illustrates Mazda’s continued commitment to developing vehicles that offer not only the highest levels of occupant crash protection, but vehicles that are also fun to drive.”

Mazda has always been on the forefront of technology and this year it is no different. The innovative 2014 Mazda6 technology is a market first and is named, i-ACTIVSENSE.  Tons of radar sensors, cameras and waves are utilized to guide the driver along the road while keeping passengers safe. A few of the features include:

  • Blind Spot Monitoring
  • Lane Departure Warning System
  • Rear Cross Traffic Alert

How much does the award winning Mazda6 cost? Even though it has the latest technology, many are surprised at the affordable starting price of $20,990. Not only will safety be covered in this commuter and family friendly vehicle, but the Mazda6  is set at a very competitive market price.

Mazda Gets Serious with the All-New 2014 Mazda 3

Mazda gave their best-selling compact, the Mazda 3, a major facelift for the 2014 version. Wiping the smile off the car’s grille, Mazda put its game face on for the streamlined new design of the vehicle. The 2014 Mazda 3 comes as both a sedan and a five-door hatchback, both of which benefit from the new sleeker design.

2014 Mazda 3 Design

2014 Mazda3 Redesign

The newest version of the Mazda 3 comes with some massive technological upgrades to go with the redesigned exterior. The car is the first in Mazda’s lineup to feature the Mazda Connect Infotainment system. Drivers access the system through a seven-inch touchscreen on top of the dashboard. As an added safety feature, drivers cannot use the touchscreen capability while in motion, but they can still use Mazda Connect through voice commands.

The 2014 Mazda 3 also lands near the top of its class in fuel economy—the official EPA-estimated numbers are 29 mpg in the city and a very alluring 41 mpg on the highway.

The 2014 Mazda 3—available at Bakersfield Mazda now—is a seriously sweet car. The car might not be smiling anymore, but you will be while you’re driving it.

Mazda6 Excites Consumers with New Marketing Tactic at Restaurants

Over the decades, Mazda has continued to make a name for itself in the US market. Starting with just a small segment of the market, Mazda has been able to build a high brand loyalty while competing with the largest auto companies in the U.S. Many auto companies struggle largely to make the movement into the U.S. markets. Mazda has been successful due to the highly competitive vehicles Mazda engineers have produced, including the 2014 Mazda CX-5 SUV and 2014 Mazda6 sedan.

2014 Mazda6

2014 Mazda6

To keep their momentum and growth throughout the market, Mazda has launched an interesting new marketing plan at local restaurants around the country. Mazda hopes to engage drivers through their Take6 Ride & Drive program promoting the 2014 Mazda6. The program is planned to launch in Seattle and then grow to 14 other markets. While consumers are waiting for a table, they will be able to take a six minute test drive of the 2014 Mazda6. Customers who decide to take the test drive will receive a gift card and a Mazda6-branded spice grinder. This experimental marketing tactic is targeted to end in November. Mazda’s director of PR and brand experience explains the guerrilla marketing tactic stating, “They’ll have gone out for dinner, and our goal is to catch these people where they are rather than making them go where the car is…. We’re trying to drive interest, get people behind the wheel of the Mazda6, understand what makes it unique and different—and do it in a way that’s comfortable.”

The 2014 Mazda6 is noted for many innovative features at a competitive and affordable price point. The highly acclaimed updated styling, SkyActiv technology, fuel efficiency, new materials are just a few reasons people are raving about the Mazda6 compact sedan. Receiving lots of positive reviews, the Bakersfield Mazda dealership in Bakersfield, CA has made sure to stock up on a large supply of the 2014 Mazda6. Find a large selection of colors and trim levels at this Mazda dealership for exactly what you want and need. With these new updates we know the Mazda sedan will be at the top of many car consumers lists this year.