Mazda’s Triple Threat Scores Triple the Best Value Awards

There’s a good reason why the Mazda3, Mazda6, and CX-5 have been dubbed Mazda’s “triple threat.” These three models are responsible for over 80 percent of last year’s sales, and they recently received Best Value Awards from Kiplinger’s Personal Finance.

In Kiplinger’s Annual Car Buyer’s Guide, the company ranks vehicles according to their performance, safety, and overall value including residual pricing and fuel economy.

Best Value Award
Best Value Award

As redesigned models, the 2014 Mazda3 i Sport and Mazda6 i Sport won Best New Car Under $20,000 and Best New Car $20,000 – $25,000, respectively.

The 2014 Mazda CX-5 Touring took home the award for Best in Class – Small Crossover. Best in Class vehicles have been in production for at least a year or are built with a powertrain very similar to the one used in previous model years.

Best Value Awards

“Mazda had a really strong showing this year,” said Jessica Anderson, associate editor at Kiplinger’s.

“Both the Mazda3 and Mazda6 redesigns are fantastic examples of what a carmaker can (and should) do with a mainstream model – they’re engagingly designed, far more upscale than you’d think from their price tags and a blast to drive. And the CX-5 is without a doubt the most fun in the crossover segment. It packs all the safety and space you look for in an SUV but has the soul of a sports car. Zoom-Zoom, indeed.”

Come see us at Bakersfield Mazda and check out what the folks at Kiplinger’s loved about Mazda’s triple threat.

Mazda Launches R.A.C.E. Program in Florida High School

Mazda R.A.C.E. Program in Florida High School

Students get excited about R.A.C.E. program

What if 10th grade science with Mr. Snodgrass had turned into a scientific study of racing with Mazda Motorsports? You probably wouldn’t have struggled so uselessly to stay awake, even if the class was just after lunch. Thanks to Mazda’s Racing Accelerates Creative Education (R.A.C.E.) program, over 600 students will have the opportunity to experience this engaging twist on learning.

DeLand High School, located in DeLand, Florida, just 25 minutes from the Rolex 24 endurance race, is Mazda’s first destination for the R.A.C.E. program.

Spearheaded by Mazda Motorsports, the program aims to take an inventive approach to introducing students to real-world applications of science, technology, engineering, and math (STEM).

“We are convinced that our R.A.C.E. program will demonstrate to students in an interesting, fun and engaging way how science, technology, engineering and mathematics are central to the success of Mazda on the race track and in the marketplace. Our goal is to show students just one example of how exciting problem solving can be in the STEM arena and motivate them to always be curious and open to the possibilities,” said John Doonan, director of Mazda Motorsports.

The program, which began Jan. 15, showed students a dynamic presentation detailing the importance of the STEM subjects in motorsports and gave them an up-close look at Mazda’s SKYACTIV technology in the TUDOR United SportsCar Championship prototype. Students were also able to interact with professional drivers and engineers.

“Anytime motorsports can be linked to science, technology, engineering and mathematics, it proves to be an attention getting combination,” said DeLand High principal, Mitch Moyer.

We at Bakersfield Mazda know what you’re probably thinking: programs like Mazda’s R.A.C.E. would have saved you from numerous detentions. Why do the younger generations get to have all the fun?

Mazda Heads to the 2014 International CES for the First Time Ever

Mazda is starting the New Year going where it has never gone before, to the 2014 International Consumer Electronics Show (CES). The automaker will be showing off its new Mazda Connect system as well as an application platform that encourages the creation of apps to be used in vehicles.

Mazda Connect is described in a press release as technology “designed to offer the convenience and fun of your smart phone in a form that is safe and appropriate for in-vehicle use.”

The system was first seen in the all-new Mazda3, which is now available here at Bakersfield Mazda. The Mazda Connect display will also include the Human Machine Interface, or HMI.

Mazda Connect

2014 Mazda3

The interface was developed to keep drivers’ eyes on the road as much as possible while providing easy access to the vehicle’s convenient features. HMI offers a 7-inch display with maximum legibility; an Active Driving Display, which projects information above the meter hood; and a Commander control, which drivers can operate solely through feeling.

Mazda is also bringing an application platform whose purpose is to give App developers access to information necessary in designing safe applications for in-car use.

When the 2014 CES opens on Jan. 7, all of Mazda’s innovative technology will be aimed at one thing: enhancing your “driving pleasure.”

Mazda Gives Consumers the Best Fuel Efficiency Cars in the Industry

In the recently released United States Environmental Protection Agency fuel economy report for cars and light trucks, Mazda was recognized for having a fleet of the most fuel efficient vehicles on the market.

Best Fuel Efficiency

Creating the Best Fuel Efficiency vehciles, Mazda’s adjusted fleet-wide numbers ranked highest in mpg performance and lowest in CO2 emissions.

The company boasts 27.1 mpg in its 2012 model year vehicles, an increase of 2.1 miles per gallon over the 2011 models. According to the report, it is the second largest increase in the industry.

CO2 emissions were reported at 328, the lowest in the industry.

Mazda reached these record numbers through its award-winning SKYACTIV TECHNOLOGY, which provides an affordable alternative for those shopping for a new car.

“While other manufacturers have turned their attention to hybrids and electric cars, we chose to focus on perfecting the base technology used in more than 90 percent of the cars and SUVs sold today: the internal combustion engine. Through analyzing and refining this technology, as well as every other component in a modern automobile, Mazda has been able to achieve class-leading fuel economy in nearly every segment it competes in, and bring that technology – at an affordable price – to every customer,” said Jim O’Sullivan, Mazda North American Operations president and CEO.

Check out our Bakersfield Mazda inventory Best Fuel Efficiency fuel-efficient vehicles, and start saving the planet and your wallet today.

Mazda Car Technology Earns Mazda6 Popular Mechanic’s ‘Car of the Year’ Award

Mazda6 Car of the Year

The 2014 Mazda6 was named Popular Mechanics’ “ Car of the Year ” and for very good reason.

The Mazda6 ties a neat bow on a well put together package. Its innovative technology makes it possible for the highest safety ratings, the latest in available infotainment features, its sleek styling with bold curves, the practical cabin and its fun-to-drive performance with fuel efficiency reaching up to 40 mpg on the highway to be rolled into one dynamic vehicle.

With retail pricing starting just under $22,000 including the destination fee, how could the 2014 Mazda6 be named anything but “Car of the Year”?

Admittedly, we might be just a teensy bit biased; so don’t just take our word for it. Here’s what Jim Meigs, Popular Mechanics’ editor-in-chief had to say:

“At Popular Mechanics, we love it when bold engineering and great design come together. The Mazda6 really impressed us with how well it delivers so many things modern car owners want: great mileage, fun road-handling, upscale features and looks—and remarkable value.”

Do you believe us now? Stop by Bakersfield Mazda today to see for yourself all the “ Car of the Year ” has to offer.

Warning: Stopped Traffic This Week on Highway 178

Stopped TrafficIf you’re one of those people who likes to jump out of bed at the last minute, dress in 15 and grab breakfast in two, you may want to revise your morning schedule for this week. From Nov. 12 until Nov. 15, electrical crews will be working on Highway 178 creating Stopped Traffic.

We hate that Bakersfield Mazda has to be the bearer of bad news, but we thought it best to give you a warning: You may want to wake up a few minutes earlier to account for traffic delays.

Construction workers are expected to manually stop and direct traffic as a temporary power line is hung across the highway near City in the Hills.

Crews will be working diligently between 6:00 am and 4:00 pm.

If you know of an alternate route for your commute, more power to you. Maybe you’ll get to stay in bed until 7:29 am after all and avoid the Stopped Traffic.

Thankful for Our Mazda Awards and Accomplishments

‘Tis the season to be thankful. And at Bakersfield Mazda, we have oh so many reasons. Here is just a sampling of our many Mazda Awards, highlights and successes so far in 2013.

mazda awards

Lauren of Glen Ellyn, Illinois, is happily cruising in her new 2013 Mazda3. With her purchase a few weeks ago, she became the proud owner of both her first new car and Mazda’s 10 millionth vehicle sold in the U.S. It was a momentous day neither she nor we will forget.

Mazda’s 2014 Mazda6 received an “Advanced” safety score, the highest rating in new tests administered by the Insurance Institute for Highway Safety. Mazda’s new i-ActivSense driver-assistance technology secured Mazda’s top 20 finish among a test class of 74 vehicles.

Of course, we’re excited about the new Mazdas models we have to offer you, but we always enjoy looking back at some of our older, trusty models as well. Two celebrities are holding tight to their Mazdas with history. Alfred Morris, starting running back for the Washington Redskins still drives his 1991 Mazda 626, although it recently underwent a reconstructive surgery. Down-to-earth Game of Thrones writer, George R. R. Martin, prefers his Mazda RX-7.

As we reflect during this Thanksgiving month, we can’t help but be grateful for a successful year. With two months left, we can’t wait to see what other accomplishments we’ll be able to add to the list before 2014.

1991 Mazda 626 Gets a Makeover Fit for an NFL Player

Football_field_02While Alfred Morris was busy on the field working as a starting running back for the Washington Redskins, DC-area Mazda engineers were spending 275-man-hours remodeling his car.

So what car does the NFL player drive that would take 275 hours to restore? A 1991 Mazda 626 named Bentley, which he bought during college from his pastor for $2.

Morris was loaned a 2014 Mazda6 in exchange for his 1991 Mazda 626 with his Florida Atlantic University parking decal (which expired last year) still in the rear window. Sounds like a pretty smart trade on Morris’s part, but what was Mazda thinking?

No, there isn’t something in the water over there on the east coast. The exchange was an inventive public relations move as the restoration process, dubbed the Alfred Morris project, was recorded.

By the time Morris was given back the keys to his car, Bentley had undergone a heavy duty makeover inside. Fitting in light of its name, the car received leather seats with quilted, cross-stitching. A new audio system complete with a touchscreen was another of several updates the car received.

You could say this is one purchase that paid for itself.

We don’t have any tricked out 1991 Mazda 626s left in our inventory here at Bakersfield Mazda. We do, however, have other models that share some of the same great features we think you’ll enjoy, including the 2014 Mazda6.

What Does My Engine Light Mean? Bakersfield Mazda Engine Service Discounts

In the world there are currently around 20 million people driving vehicles with check engine lights on. Do you know someone whose check engine light is currently on? Are you one of them? Avoiding getting it checked, because it could be an expensive fix? Avoiding the check engine light could be one of the worst ideas and turn into a very expensive problem if not taken care of right away.

check engine light

When the red, orange or yellow check engine light comes on, it can mean anything from an expensive fix like a bad catalytic converter to an inexpensive fix like a loose gas cap. Usually the light turns on due to your engine releasing a hazardous amount of pollutants into the air and something needs to be fixed. With one in ten percent of all cars with their check engine light on and on average waiting three months to have it checked, that small light can be the symbol of harm for the environment.

CarMD has published the most common Check Engine light codes up to 2010 and what each average problem should cost. Common problems with engine when gas light comes on:

  • Loose gas cap
  • Spark plug wires
  • Mass air flow sensor
  • 02 sensor

As scary as it may seem, once the check engine light comes on, the best thing to do is immediately take your car, truck or SUV to a dealership. The Bakersfield Mazda Dealership in Bakersfield, CA has highly trained Mazda technicians who specialize in fixing engines. Schedule a service with the Bakersfield Mazda dealer today! Come in by November 30th, 2013 and fine a Fall Engine Service Special for only $25.95!

Mazda3 Breaks Mazda Records

Since the 1970’s, Mazda has been selling lots of cars in North America. Just recently, on Tuesday, October 22, 2013, Mazda reached a great milestone of selling their 10 millionth vehicle in the United States.

Mazda3

Mazda was nothing but ecstatic and had to have the 10 millionth Mazda car sold added to their Mazda heritage collection. The 10th million vehicle sold was a 2013 Mazda3. The customer who purchased the small car was then upgraded to a 2014 Mazda3 for free, so that the 2013 Mazda could be added to the collection.

In 2004 the first ever Mazda3 was launched and has been a success ever since. As a whole Mazda Motor Corp. has set aspiring goals for the small and safe vehicle which were just released. This year, Mazda plans to sell 500,000 Mazda3 vehicles alone. Mazda is confident their sales goals are attainable seeing that the Mazda3 contributed to 30% of sold Mazda vehicles last year.

The newly designed 2014 Mazda3 has become a top segment leader. With greater fuel economy, innovative technology, top safety features, comfort and style, there is not much to complain about the all new Mazda3. Stop by your local Bakersfield Mazda dealership in Bakersfield, CA today and take the Mazda3 car for a test drive!