2016 MX-5 Miata Is on Its Way (Almost) with Greater Fuel Efficiency

As we wait for the arrival of the 2016 MX-5 Miata, we have more good news to share about the all-new roadster. Equipped with Mazda’s expertly engineered SKYACTIV Technology, the car looks great as it zips by the previous manual transmission model with 25% greater fuel efficiency.

2016 MX-5 Miata

The MX-5 comes standard with the SKYACTIV-G 2.0-liter engine and SKYACTIV-MT six-speed manual transmission for an EPA-estimated 30 miles per gallon, combined — 27 mpg city and 34 mpg highway. Outfitted with the available automatic transmission, the MX-5 kicks up its highway efficiency to 36 mpg.

“SKYACTIV Technology is more than a catchphrase for Mazda; it’s a total effort to increase efficiency, improve performance, safety and technology and instill each Mazda vehicle with a directness and responsiveness that’s unmatched in the segments in which our vehicles compete,” said president and CEO of Mazda North American Operations, Jim O’Sullivan. “The 2016 MX-5 shows that a sports car can hit all targets today’s buyers want.”

As part of Mazda’s incorporation of the SKYACTIV Technology, the automaker used its “Gram Strategy” to shed 150 pounds from 2016 MX-5, while increasing the strength and safety of the vehicle.

Production for the 2016 MX-5 Miata began on April 20, so it won’t be long now before we finally get a chance to see the all-new model up close and personal. Stay tuned for news of its arrival. We at Bakersfield Mazda are pretty sure you’ll want to come visit us.

2016 Mazda Miata’s Forza Horizon 2 Debut

Mazda struck a deal with Microsoft not too long ago and it isn’t for the tech inside the car. Forza Horizon 2, exclusive to Xbox One, will give players and car enthusiasts alike a look at the newest MX-5 model. But the Mazda Miata’s Forza Horizon 2 debut isn’t without its catches.

Mazda Miata’s Forza Horizon 2

Mazda Miata’s Forza Horizon 2 debut will give car enthusiasts / XBox owners an exclusive look.

The two companies are giving players the opportunity to win the fourth generation roadster in the Time Trial Rivals Contest. Head to the Games, Music, Movies, or Apps channels on the console then click on the Mazda MX-5 advertisement.

From there you’ll enter a hub to register for the contest. Play in the Rival Mode and get behind the wheel of the MX-5 on the Sisteron Perimeter Sprint Track. If you’re one of the top two, Mazda will fly you out to L.A. to go tire-to-tire.

Winner drives home in a life-size 2016 Mazda Miata roadster.

The 2016 Mazda Miata is part of a FREE Mazda MX-5 downloadable content, available March 17th. Also included in the DLC pack is a 2010 Mazdaspeed MX-5 concept, 2005 Mazdaspeed MX-5, and a 1990 MX-5. Which are all FREE for download in-game. The contest lasts from March 17th to April 30th.

New Mazda Miata Model Rolls Onto the Assembly Line

Here’s a quick question for all you automobile enthusiasts out there: which car holds the Guinness World Record as the best-selling two-seater sports car? If your answer was the Mazda MX-5 Miata—well, you’re right, but then again you might have just read the blog title and put two and two together. Either way, the Miata will soon build its lead on that record—as a new Mazda Miata model recently rolled onto the assembly line.

New Mazda Miata

The 2016 Mazda Miata is being built at the Ujina Plant No. 1 in Hiroshima, and it will go on sale first in Japan this June. Hopefully, an American debut won’t be too far behind that global debut. The 2016 model embodies the tagline “innovate in order to preserve.” To that end, they’ve added safety features, made the car more efficient, and—of course—added the brand’s signature SKYACTIV technology and KODO-Soul of Motion design ethic.

The MX-5 is a worldwide sports legend, and it has already sold over 950,000 units. This fourth generation model looks to boost that number even higher. Come see us at Bakersfield Mazda to learn more about the MX-5—including just how fun it is to drive.

MX-5 Miata’s SkyActiv Engine Arrives for US Market

The Mazda MX-5 Miata is known for its spunky ride. Now, the popular entry-level sports car is about to get a whole lot spunkier. Mazda recently announced that the next-generation 2016 MX-5 Miata will be receiving a SkyActiv 2.0-liter engine and a six-speed manual transmission in the United States, while the rest of the globe will have a 1.5-liter engine.

Miata’s SkyActiv Engine

Miata’s SkyActiv Engine will be a 2.0-liter one here in the US.

Though Mazda has yet to release any information regarding the horsepower and torque of the Miata’s SkyActiv engine, if we look at the current Mazda3, which has the same engine, we can have a good guess at the power. Currently, the 2.0-liter SkyActiv engine produces 155 horsepower and 150 lb-ft of torque for the Mazda3, which is a bit lower than the 2015 Miata’s 167 horsepower. Mazda has confirmed at the 2014 Paris Motor Show, though, that the SkyActiv drive train has been tweaked a bit, so the next-generation MX-5 is sure to be just as spunky as the current model.

While the 2016 Miata MX-5 won’t be arriving on dealer lots for quite some time, you can still come in to Bakersfield Mazda to test drive the current model! Stop in today and see what this feisty sports car has to offer.

2016 Mazda MX-5 May Not Get Retractable Hardtop

Since the 2016 Mazda MX-5 Miata officially debuted early this month, the rumors have been flying. One idea floating around the automotive world is that the new MX-5 may not get a retractable hardtop—at least not at first.

That video demonstrates how the retractable hardtop worked in older generation Miatas.

Mazda is proud of the MX-5’s weight reduction and boasts that it has shed 220 pounds when compared to the outgoing model. This may be one of the main reasons why there is no power-retractable hardtop (PHRT) for the first model year.

Autoblog reports that since 2007, the take rate for PHRT models has been 52 percent. With more than half of MX-5 buyers wanting the hardtop, Mazda surely has to bring it to market soon. Or maybe, Mazda has something else in store? Perhaps we will see a coupe version with a permanent roof in the near future.

Which version of the MX-5 do you prefer, soft top or hardtop? Would you like to see a coupe version as well?

The Next Generation Mazda MX-5 Is Finally Here

After being teased for months about the next generation Mazda MX-5, we finally get to see it. On September 3, Mazda simultaneously unveiled the new roadster in California, Tokyo, and Barcelona, Spain.

“The MX-5 Miata stands as the flag-bearer for everything that a Mazda vehicle is,” Jim O’Sullivan, president and chief executive of Mazda North America, said ahead of the debut in California. “Tonight’s reveal is a big deal for us.”

Mazda unveiled the new design, but did not give any details on the powertrain or other specifications; however, industry experts say the combination should stay the same—four cylinder engine, rear-wheel drive, and a six-speed manual transmission (available automatic).

The new design is more angular and aggressive than the outgoing third-generation with narrow headlights and a sloping front grille. Mazda says the new model shaves 220 pounds from the curb weight of the outgoing model. It also loses 3 inches in length and a half inch in width, making it closer to the dimensions of the original Miata.

We should learn more details about the new Mazda MX-5 when it appears at the 2014 Los Angeles Auto Show in November. It is set to go on sale sometime next year as a 2016 model.

Mazda Partners with Fashion Rocks

When you spend your professional life up on stage singing in front of thousands of people, what you wear will constantly be criticized, which is why fashion and music have a long, intertwined history. A new CBS television special called Fashion Rocks will explore this connection, airing at 9 p.m. EST on Tuesday, September 9.

Mazda partners with Fashion Rocks as the sole automotive sponsor.

Mazda partners with Fashion Rocks

“Like music and fashion, Mazda was born from passion, a deep passion for and commitment to innovation that guides everything that we do today and into the future,” said Russell Wager, MNAO vice president of marketing, in a statement. “Our partnership with Fashion Rocks gives us the opportunity to share our brand with consumers and let them experience our vehicles in an unexpected, yet authentic, way.”

Even before the special airs, you can explore some great content online on the Fashion Rocks website, including music videos and information about Mazda vehicles.

Be sure to watch this TV special and check out your favorite rock bands/fashion icons. And, keep your eyes open for the 2016 Mazda MX-5 Miata, which will be unveiled on September 3.