2016 MX-5 Miata Is on Its Way (Almost) with Greater Fuel Efficiency

As we wait for the arrival of the 2016 MX-5 Miata, we have more good news to share about the all-new roadster. Equipped with Mazda’s expertly engineered SKYACTIV Technology, the car looks great as it zips by the previous manual transmission model with 25% greater fuel efficiency.

2016 MX-5 Miata

The MX-5 comes standard with the SKYACTIV-G 2.0-liter engine and SKYACTIV-MT six-speed manual transmission for an EPA-estimated 30 miles per gallon, combined — 27 mpg city and 34 mpg highway. Outfitted with the available automatic transmission, the MX-5 kicks up its highway efficiency to 36 mpg.

“SKYACTIV Technology is more than a catchphrase for Mazda; it’s a total effort to increase efficiency, improve performance, safety and technology and instill each Mazda vehicle with a directness and responsiveness that’s unmatched in the segments in which our vehicles compete,” said president and CEO of Mazda North American Operations, Jim O’Sullivan. “The 2016 MX-5 shows that a sports car can hit all targets today’s buyers want.”

As part of Mazda’s incorporation of the SKYACTIV Technology, the automaker used its “Gram Strategy” to shed 150 pounds from 2016 MX-5, while increasing the strength and safety of the vehicle.

Production for the 2016 MX-5 Miata began on April 20, so it won’t be long now before we finally get a chance to see the all-new model up close and personal. Stay tuned for news of its arrival. We at Bakersfield Mazda are pretty sure you’ll want to come visit us.

2016 Mazda Miata’s Forza Horizon 2 Debut

Mazda struck a deal with Microsoft not too long ago and it isn’t for the tech inside the car. Forza Horizon 2, exclusive to Xbox One, will give players and car enthusiasts alike a look at the newest MX-5 model. But the Mazda Miata’s Forza Horizon 2 debut isn’t without its catches.

Mazda Miata’s Forza Horizon 2

Mazda Miata’s Forza Horizon 2 debut will give car enthusiasts / XBox owners an exclusive look.

The two companies are giving players the opportunity to win the fourth generation roadster in the Time Trial Rivals Contest. Head to the Games, Music, Movies, or Apps channels on the console then click on the Mazda MX-5 advertisement.

From there you’ll enter a hub to register for the contest. Play in the Rival Mode and get behind the wheel of the MX-5 on the Sisteron Perimeter Sprint Track. If you’re one of the top two, Mazda will fly you out to L.A. to go tire-to-tire.

Winner drives home in a life-size 2016 Mazda Miata roadster.

The 2016 Mazda Miata is part of a FREE Mazda MX-5 downloadable content, available March 17th. Also included in the DLC pack is a 2010 Mazdaspeed MX-5 concept, 2005 Mazdaspeed MX-5, and a 1990 MX-5. Which are all FREE for download in-game. The contest lasts from March 17th to April 30th.

New Mazda Miata Model Rolls Onto the Assembly Line

Here’s a quick question for all you automobile enthusiasts out there: which car holds the Guinness World Record as the best-selling two-seater sports car? If your answer was the Mazda MX-5 Miata—well, you’re right, but then again you might have just read the blog title and put two and two together. Either way, the Miata will soon build its lead on that record—as a new Mazda Miata model recently rolled onto the assembly line.

New Mazda Miata

The 2016 Mazda Miata is being built at the Ujina Plant No. 1 in Hiroshima, and it will go on sale first in Japan this June. Hopefully, an American debut won’t be too far behind that global debut. The 2016 model embodies the tagline “innovate in order to preserve.” To that end, they’ve added safety features, made the car more efficient, and—of course—added the brand’s signature SKYACTIV technology and KODO-Soul of Motion design ethic.

The MX-5 is a worldwide sports legend, and it has already sold over 950,000 units. This fourth generation model looks to boost that number even higher. Come see us at Bakersfield Mazda to learn more about the MX-5—including just how fun it is to drive.

Create an In-Game Mazda Miata and Win Big

Many modern video games give players the chance to customize at least a few aspects of their gameplay, whether it’s the characters’ looks, choice of weapons, and even varying options for transportation. In the Xbox game Forza Horizon 2, Mazda wants gamers to design an in-game Mazda Miata with the chance to win a big prize for the best design.

in-game Mazda Miata

After a major design change in 2015, 2016 will likely be similar in style.

Unfortunately, that big prize isn’t a new 2016 Mazda MX-5, but is still pretty awesome. The two top designers will win a trip to the South by Southwest conference and festival in Austin, Texas. There, they will compete for the grand prize—a 55-inch curved TV, home audio system, Xbox One Kinect, and more.

You have until midnight on January 4th, 2015 to submit your design in the Livery Design Contest. Then judges will choose the top five designs and post them for public voting. From January 26th through February 12th, the public will vote on their favorite designs with the top two headed to the conference.

Go spend time on Forza Horizon 2 and you might just win a sweet set of prizes. Will you be creating an awesome paint job for the Mazda Miata?

2016 Mazda MX-5 May Not Get Retractable Hardtop

Since the 2016 Mazda MX-5 Miata officially debuted early this month, the rumors have been flying. One idea floating around the automotive world is that the new MX-5 may not get a retractable hardtop—at least not at first.

That video demonstrates how the retractable hardtop worked in older generation Miatas.

Mazda is proud of the MX-5’s weight reduction and boasts that it has shed 220 pounds when compared to the outgoing model. This may be one of the main reasons why there is no power-retractable hardtop (PHRT) for the first model year.

Autoblog reports that since 2007, the take rate for PHRT models has been 52 percent. With more than half of MX-5 buyers wanting the hardtop, Mazda surely has to bring it to market soon. Or maybe, Mazda has something else in store? Perhaps we will see a coupe version with a permanent roof in the near future.

Which version of the MX-5 do you prefer, soft top or hardtop? Would you like to see a coupe version as well?

2016 Mazda MX-5 Miata Reveal Set for September 3, 2014

We finally have a confirmed date for the 2016 Mazda MX-5 Miata reveal – September 3, 2014. Mazda released a video confirming the date, but unfortunately, no shots of the actual car, just some subtle exhaust notes.

To make sure no one has a monopoly on the excitement, Mazda will hold three simultaneous events, one in Europe, one in Japan, and one in the U.S. All three cars will be uncovered at the same time, with the U.S. event held in Monterey, California.

As far as what we should expect from the fourth-generation MX-5, Mazda has been pretty close-lipped. We got to see the new SkyActiv chassis at the New York Auto Show a few months ago and learned that it should weigh 220 pounds less than the outgoing model. It is also expected to come with a choice of two SkyActive engines, either a 1.5- or a 2.0-liter version. And, based on the exciting exhaust noises in the short video, we’re guessing some turbocharging is in store as well.

What do you hope to see in the 2016 Mazda MX-5?