Mazda6’s Production Reaches Three Million Units Worldwide

In a testament to the performance sedan’s steadfast popularity, the Mazda6’s production reached a new milestone in November: three million units sold worldwide. This impressive sales achievement was reached just 12 years and nine months after the first-generation Mazda6 began production in February 2002. The Mazda6 is the second fastest model to reach three million units produced, coming in just behind the Mazda3.

Mazda6’s production

Get one of the three million units produced right here at Bakersfield Mazda.

The current Mazda6 is in its third generation, after a full redesign in 2012. The Mazda6 was the second model to join Mazda’s newest generation, adopting the full range of SkyActiv Technology and KODO (Soul of Motion) design theme. The current-generation Mazda6 has received over 40 awards worldwide, including being named 2014 RJC Car of the Year in Japan and nomination as a finalist for the 2013 World Car Design of the Year.

We will see an updated Mazda6 makes its way to Bakersfield Mazda and dealerships nationwide beginning January 2015. According to a recent Mazda news release, the updated Mazda6 will feature a more “refined design expression, enhanced dynamic performance for a more comfortable, higher-quality ride, the Mazda Connect new-generation car connectivity system and i-ACTIVSENSE advanced safety technologies.”

Mazda6 Has Best September in 9 Years; CX-5 Has Best September Ever

The Mazda brand is on the rise, and the CX-5 and Mazda6 both enjoyed record months in September. Thanks to the success of these two models, Mazda sales in North America climbed 6.7% over sales from September 2013; year-to-date sales are up 9.3% with 240,953 models sold through September.

“The past two years have seen a September sales month without the Labor Day holiday, which can present a challenge for our dealers, yet we still reported a year-over-year increase,” said Ron Stettner, vice president of sales, MNAO. “Sales growth continues to be the product of strong dealer support and SKYACTIV Technology, specifically the quality, fuel efficiency, technology and value found in Mazda3, Mazda6 and CX-5.”

Mazda6 Has Best September in 9 YearsWhen we say the “Mazda6 Has Best September in 9 Years” we mean it, and sales of the CX-5 were the best that they have ever been in September. The Mazda6 delivered 4,263 vehicles for a 34.6% year-over-year increase, and the CX-5 moved 8,097 vehicles for a 28.9% year-over-year increase.

As has been the trend, a huge percentage of Mazda’s overall sales belonged to vehicles powered by SKYACTIV® Technology. September was no different, with more than 84% of all Mazdas sold using the brand’s efficient technology.

Additionally, Mazda Certified Pre-Owned vehicles were up 17% with 3,513 vehicles moved in the month of September.

Want to see why Mazda vehicles, both new and CPO, are increasingly popular with car shoppers? Stop into Bakersfield Mazda to test drive the right vehicle for you!

Mazda Scores More Fleet Sales with Efficiency of SKYACTIV Technology

If you operate a fleet of vehicles, one major concern is fuel costs. Having a fuel-efficient fleet can save hundreds or even thousands of dollars every year. With Mazda’s impressive fuel-efficient SKYACTIV Technology, it is capturing a larger part of the fleet industry every year.

Mazda reports that year-over-year fleet sales in the UK have risen 80 percent for the 2013-2014 fiscal year.

Chris Stableford, Mazda’s UK fleet sales manager, said at a Fleet Show in Silvertone, UK, “Fleet operators and company car drivers are looking to save money and Skyactiv technology in the all-new Mazda3, Mazda6 and Mazda CX-5 enables them to do just that.”

SKYACTIV technology combines lightweight materials, aerodynamics, and fuel-efficient engines to create a vehicle that is not only efficient, but is fun to drive, too.

Whether you’re looking to fill a fleet or just looking for your next ride, visit us at Bakersfield Mazda and we’ll show you why Mazda’s SKYACTIV Technology gives you the best car possible.

Mazda Finishes Epic Instagram Road Trip

This past winter Mazda Canada spent over three months sharing snapshots on its Instagram page of a winter road trip in a 2014 Mazda6. Each post fit together to create a large mosaic using Instagram’s Grid View. The feature is called “The Long Drive Home.”

Instagram road trip

This 2014 Mazda6 looks like it could have been taken right from the Instagram road trip

Each of the 60 images highlights a special event, such as the Chinese New Year, the Super Bowl, Mardi Gras, and the changing seasons. There were even snapshots that showed off the Mazda6’s winter driving abilities. And, the best part, at the end of the Mazda6’s road trip, one lucky Mazda Canada Instagram fan, lifethroughthelens, got to drive a 2014 Mazda6 for two weeks.

Mazda Instagram Case Study Cannes Submission from JWT Canada on Vimeo.

We think this was an ingenious move by Mazda to use an Instagram road trip to show how to take full advantage of a specific social media platform. And, it’s fun, too!

Do you interact with Mazda on any social media sites? How do you share your excitement for your new Mazda car?

Mazda’s Triple Threat Scores Triple the Best Value Awards

There’s a good reason why the Mazda3, Mazda6, and CX-5 have been dubbed Mazda’s “triple threat.” These three models are responsible for over 80 percent of last year’s sales, and they recently received Best Value Awards from Kiplinger’s Personal Finance.

In Kiplinger’s Annual Car Buyer’s Guide, the company ranks vehicles according to their performance, safety, and overall value including residual pricing and fuel economy.

Best Value Award
Best Value Award

As redesigned models, the 2014 Mazda3 i Sport and Mazda6 i Sport won Best New Car Under $20,000 and Best New Car $20,000 – $25,000, respectively.

The 2014 Mazda CX-5 Touring took home the award for Best in Class – Small Crossover. Best in Class vehicles have been in production for at least a year or are built with a powertrain very similar to the one used in previous model years.

Best Value Awards

“Mazda had a really strong showing this year,” said Jessica Anderson, associate editor at Kiplinger’s.

“Both the Mazda3 and Mazda6 redesigns are fantastic examples of what a carmaker can (and should) do with a mainstream model – they’re engagingly designed, far more upscale than you’d think from their price tags and a blast to drive. And the CX-5 is without a doubt the most fun in the crossover segment. It packs all the safety and space you look for in an SUV but has the soul of a sports car. Zoom-Zoom, indeed.”

Come see us at Bakersfield Mazda and check out what the folks at Kiplinger’s loved about Mazda’s triple threat.

The Mazda6 Diesel Racer gets its racing armor

In June, Mazda made an announcement that they would bring a version of its new twin-turbo diesel engine to the Grand Am series racing circuit, and finally after many months of waiting they have released a photo of the new 2014 Mazd6 Diesel racer decked out in its racing trim.

The 2014 Mazda6 Diesel will be powered by a 2.2-liter dual-stage diesel engine and will run in the GX class of the Grand Am series. The GX class was created to allow new technology into the Grand Am competition. Mazda has said it will debut the car at the Rolex 24 in Daytona that takes place in February, where Mazda will be pursuing its 24th class victory in the American endurance classic.

The 2014 Mazda6 with SkyActiv-D will be set to use the number 70 and will again be sponsored by Mazda’s longtime motorsports partner, SpeedSource and well as Continental.

The initial world debut of this diesel monster was at the 2013 Detroit Auto show that took place a couple weeks ago. To see the 2014 Mazda6 Racecar with SkyActiv-D check out this gallery. It may not be as flashy as some of the past Mazda racers but it pack some serious power, and still get us excited. Let the rotary racing begin!

2014 Mazda6 pricing begins at $20,880

Since its finale debut at the LA Auto Show, the 2014 Mazda6 showed off pretty much what the consumers were about to get, all the technology, fuel economy and designs were finished, there was just one thing missing. The sticker price. Mazda has finally released the MSRP of the new mid-sized sedan that they hope will take customers by storm.

The asking price of the 2014 Mazda6 is $20,880. This price is for the base Mazda6 Sports with a manual transmission, add in the $795 worth of destination charges and you have a total of only $21,675 for a brand new Mazda6. The super luxury loaded Mazda6 Grand Touring which is the default image on the Mazda site will be much higher with a starting asking price of $30,290. Mazda has already begun taking orders one the new Mazda6 mid-sized sedan and the cars will be available beginning January 2, 2013.

To compare, the current model Mazda6 starting price is only $155 less than the upcoming 2014, and the 2014 Grand Touring model is actually less expensive than the current version. This along with the many incentives that Mazda will likely draw up soon will make the new Mazda6 affordable, and an easy choice when looking for the next mid-sized sedan for your family.

Mazda enters Grand-Am Series with Diesel powered Mazda6

The 2014 Mazda6 using the SKYACTIV-D Diesel engine isn’t expected to zoom into North American Showrooms until the middle of 2013, but it will take much less time for Mazda to set the car into action. Mazda has decided to enter the mid-sized sedan using the SKYACTIV-D clean diesel engine into the new Grand-AM GX class race series. The Grand-AM GX class race series will take place at the Rolex 24 at Daytona, Florida on Januray 26th. This event will mark the first time in the race’s 60-year history that a diesel engine has entered and competed in the 24 hour long race.

The Mazda6 will use the new 2.2-liter turbocharged SKYACTIV-D race engine. This new engine is said to produce more than 400 horsepower and was created in conjunction with SpeedSource. It is said that many of the same components from this engine will be used on the passenger version of the Mazda6.

The GX class is a new class to the Rolex 24 and will race agaisnt the Daytona Prototypes and the GT class cars. The goal of the new class was to create a class for alternative fuels and technologies. Other automakers that are confirmed for this race are Audi, Hyundai, Ford, and Scion.

2014 Mazda6 Diesel makes its appearance at 2012 LA Auto Show

After much hope and speculation, it has finally been confirmed by showing up at the 2012 LA Auto Show, but the 2014 Mazda6 SkyActiv-D diesel engine will be available in the US.

The 2014 Mazda6 has finally received its hand of the Mazda KODO design language, but the real story is that 2014 Mazda6 will in fact be available for sale in the North American market in this next year. The SkyActiv-D diesel engine uses a low compression ratio to give its engine a higher redline than most motors, but still has plenty of torque to offer.

Though there hasn’t really been much detail to come with the official word of release, this is still a bench mark for the 2014 Mazda6 and confirms many speculations about a hopeful release. Mazda says it will reveal more specifications and power ratings as the car’s on-sale date nears, and if the standard 2014 Mazda6 which is set to release in early 2013 is indication it won’t be long after.

Talks of a Mazda6 Crossover

The new 2014 Mazda6 has yet to even begin selling and already people are going crazy for it. Not to mention Mazda itself can barely get over the design, so much that they are in the talks of creating a crossover vehicle based off of the same platform that the 2014 Mazda6 was built on.

The program manager for the Mazda6, Hiroshi Kajiyama, stated that Mazda plans to create the crossover model, and that it could be done very easily. Though he said that they don’t want it to seem like any other crossover currently being produced, they want it to fit into a niche that they lacking with other vehicles. The plan would be to make the crossover a fun to drive, speedy SUV, similar to that of the BMW X series, fitting into the Mazda “Zoom-Zoom” idea.

Kajiyama then went on to state that though there has been talks of creating a two-door coupe version of the 2014 Mazda6, a crossover model would more likely to take place than the coupe.

Mazda plans to focus much of its attention on the launch of the new sedan and will worry about new models or extensions after the launch depending on demand.