Mazda Heads to the 2014 International CES for the First Time Ever

Mazda is starting the New Year going where it has never gone before, to the 2014 International Consumer Electronics Show (CES). The automaker will be showing off its new Mazda Connect system as well as an application platform that encourages the creation of apps to be used in vehicles.

Mazda Connect is described in a press release as technology “designed to offer the convenience and fun of your smart phone in a form that is safe and appropriate for in-vehicle use.”

The system was first seen in the all-new Mazda3, which is now available here at Bakersfield Mazda. The Mazda Connect display will also include the Human Machine Interface, or HMI.

Mazda Connect

2014 Mazda3

The interface was developed to keep drivers’ eyes on the road as much as possible while providing easy access to the vehicle’s convenient features. HMI offers a 7-inch display with maximum legibility; an Active Driving Display, which projects information above the meter hood; and a Commander control, which drivers can operate solely through feeling.

Mazda is also bringing an application platform whose purpose is to give App developers access to information necessary in designing safe applications for in-car use.

When the 2014 CES opens on Jan. 7, all of Mazda’s innovative technology will be aimed at one thing: enhancing your “driving pleasure.”