Mazda’s Ideal Driving Environment

As we continue making progress in the automotive industry, more and more automakers are moving toward creating a safer driving environment. With its 2017 line of vehicles, Mazda has essentially created the standard for all other vehicles. Here is what makes the Mazda driving environment the ideal driving environment.

Mazda’s Ideal Driving Environment

Driving Position and Pedal Layout

Mazda began creating the perfect driving environment with its driving position and pedal layout. The first step was creating an environment in which the driver can move naturally and without restriction. This was followed by creating a safe line of sight and control placement that is easy to use and access.

Improved Visibility

Mazda then recognized that many people had trouble with their line of sight in other vehicles. That’s why Mazda positioned the A-pillar further rearward than most other vehicles. This provides drivers with a wider field of visibility.

Organ-Type Accelerator Pedal

Lastly, Mazda created the organ-type accelerator pedal. This keeps the driver’s heel on the floor of the car, and the driver’s foot and pedal follows the same trajectory.

To see more of how Mazda created the ideal driving environment, feel free to come down to Bakersfield Mazda. We’d love to show you these features in some of our new models!

The Joy Of Driving: Mazda’s SkyActiv Technology

According to Russell Wager, Mazda’s CMO in the U.S, Mazda’s SkyActiv technology is like a certain vegetable. “Once you start peeling the onion away, it’s a pleasant surprise.” What happens when people get to the core? “Their propensity to put the brand on their shopping lists increases dramatically.”

So, what is the SkyActiv technology? It’s really a combination of elements, all combined to put Mazda on the leading-edge of automotive technology.

Mazda's Skyactiv technology

The best part about Mazda’s Skyactiv technology is that you don’t have to drive the 2016 Mazda MX-5 Global Cup Car to enjoy it.

ENGINES
Mazda’s goal is “ideal combustion.” In this pursuit, they’ve developed the SkyActiv-G, a gasoline engine that features the world’s highest compression ratio. 

TRANSMISSIONS
The SkyActiv Drive is a transmission with a “substantially direct drive feel.” It employs the classic combination of “a torque converter and stepped automatic transmission.” 

PLATFORM
The SkyActiv body and SkyActiv chassis achieve the seemingly impossible goal of weight reduction–which enhances fuel economy–while maintaining the needed rigidity to prove successful in crash tests.

SkyActiv is something that grew out of Mazda’s philosophy of creating better fuel economy without sacrificing an enjoyable driving experience.  Test it out for yourself here at Bakersfield Mazda!

Could A Rotary-Powered Mazda Sports Car Be Coming Your Way?

There’s a whole lot of buzz about a rotary-powered Mazda sports car going into production, and we might see it by 2017. The car will be the successor to the infamous RX-7 and RX-8, and include a rotary engine.

An Auto Express reports states the rotary-powered Mazda will be based on an extended and reinforced variant of the upcoming fourth-generation Mazda MX-5 Miata’s chassis.

rotary-powered Mazda sports car

Unlike this traditional engine pictured above, rotary engines are usually designed with an odd number of cylinders per row in a radial configuration, in which the crankshaft remained stationary, with the entire crankcase and its attached cylinders rotating around it as a unit in operation. – wikipedia

According to motortrend.com, “While Mazda is the only manufacturer to actively pursue Felix Wankel’s rotary design, the automaker has its work cut out to find solutions to the engine’s inherent flaws of high fuel and oil consumption and low torque output. The new engine is said to be being developed with the automaker’s Skyactiv approach to efficiency used on its piston engines such as natural aspiration, weight reduction, and high compression ratios.”

You can find plenty of speculations about possible design, horsepower capability, and transmission choice, but the truth is, we really won’t know until Mazda introduces the car – and it looks like they’ve got their work cut out in order to bring all elements of this unique sports car to work together.

We can’t wait to hear more about the possible rotary-powered sports car, what about you?

In the meantime, stop by Bakersfield Mazda! We’d love to say hello, and if you’re in the market for a great car, we’ve got a few of those too.

Mazda Educates Students on Racing Technology with R.A.C.E.

When you think about motorsport racing, you probably just think about pure speed and horsepower, but of course, there is a lot more that goes into building a successful race car. In Mazda’s new “Racing Accelerates Creative Education” or R.A.C.E. program, it will reach out to students across the country to show them how science, technology, engineering, and math (STEM) all play a pivotal role in the success of Mazda Racing.

The in-school events will coincide with the 2014 Tudor United SportsCar Championship schedule, which Mazda is racing in this year. One of the last events for this school year was at Martin Luther King Jr. Senior High School in Detroit, Michigan. More than 700 students from 11 Detroit Public Schools met together to explore the world of racing technology.

John Doonan, Director, Mazda Motorsports, said in a statement, “Whether the students have already expressed an interest in STEM or not, we are convinced that our R.A.C.E. program will demonstrate in an interesting, fun and engaging way how science, technology, engineering and mathematics are central to the success of Mazda on the race track and in the marketplace. More important, by showing them examples of how exciting problem solving can be in the STEM arena, we believe students will be even more motivated to always be curious and open minded.”

R.A.C.E.

Mazda will bring its SKYACTIV-D Clean Diesel prototype race car along with select professional drivers to showcase the events. The program’s next stop will be Eastdale Collegiate and Vocational Institute in Toronto, Ontario.

You can check out Mazda’s innovative SKYACTIV Technology yourself by heading over to Bakersfield Mazda.

Mazda Scores More Fleet Sales with Efficiency of SKYACTIV Technology

If you operate a fleet of vehicles, one major concern is fuel costs. Having a fuel-efficient fleet can save hundreds or even thousands of dollars every year. With Mazda’s impressive fuel-efficient SKYACTIV Technology, it is capturing a larger part of the fleet industry every year.

Mazda reports that year-over-year fleet sales in the UK have risen 80 percent for the 2013-2014 fiscal year.

Chris Stableford, Mazda’s UK fleet sales manager, said at a Fleet Show in Silvertone, UK, “Fleet operators and company car drivers are looking to save money and Skyactiv technology in the all-new Mazda3, Mazda6 and Mazda CX-5 enables them to do just that.”

SKYACTIV technology combines lightweight materials, aerodynamics, and fuel-efficient engines to create a vehicle that is not only efficient, but is fun to drive, too.

Whether you’re looking to fill a fleet or just looking for your next ride, visit us at Bakersfield Mazda and we’ll show you why Mazda’s SKYACTIV Technology gives you the best car possible.

Mazda Next in Line to Take Racers from Virtual iRacing to Reality

You may have heard about the success of Nissan’s GT Academy, which has turned video gamers into real world-class race car drivers. Now, Mazda is joining in on the virtual-to-reality action and starting a new program by partnering with iRacing.

iRacing is an online racing simulator that allows users to race world-class cars on world-class racetracks.

This program will put the best virtual racers in head-to-head racing combat for the chance to win a scholarship to join the Mazda racing squad and a seat in the Mazda MX-5 Cup.

Beginning on April 29, competitors will begin racing in the 2014 iRacing MX-5 Cup. This competition will lead to the Mazda Club Racing Shootout later this fall. The winner from the shootout event will earn the Mazda Motorsports scholarship for the 2015 MX-5 Cup.

“The partnership between Mazda and iRacing is a natural,” said Tony Gardner, president of iRacing.com, in a statement.  “As we all know, more MX-5s are road-raced on any given weekend than any other model of car.  What’s also true is that, on any given day, more MX-5s are sim-raced on iRacing than any other car. Not only does this partnership offer exciting opportunities for our many members who are aspiring racers, it will also enable Mazda teams to tap into a deep pool of new driving talent.”

Do you think you have what it takes to become the next virtual-to-reality racer? If you want to get some real-world experience, head over to Bakersfield Mazda and see how you feel behind the wheel of a 2014 Mazda MX-5 Miata.

Mazda Heads to the 2014 International CES for the First Time Ever

Mazda is starting the New Year going where it has never gone before, to the 2014 International Consumer Electronics Show (CES). The automaker will be showing off its new Mazda Connect system as well as an application platform that encourages the creation of apps to be used in vehicles.

Mazda Connect is described in a press release as technology “designed to offer the convenience and fun of your smart phone in a form that is safe and appropriate for in-vehicle use.”

The system was first seen in the all-new Mazda3, which is now available here at Bakersfield Mazda. The Mazda Connect display will also include the Human Machine Interface, or HMI.

Mazda Connect

2014 Mazda3

The interface was developed to keep drivers’ eyes on the road as much as possible while providing easy access to the vehicle’s convenient features. HMI offers a 7-inch display with maximum legibility; an Active Driving Display, which projects information above the meter hood; and a Commander control, which drivers can operate solely through feeling.

Mazda is also bringing an application platform whose purpose is to give App developers access to information necessary in designing safe applications for in-car use.

When the 2014 CES opens on Jan. 7, all of Mazda’s innovative technology will be aimed at one thing: enhancing your “driving pleasure.”