Second Year of Vehicle Donations Strengthen Mazda Red Cross Partnership

Mazda - Bakersfield, CA

Mazda is committed to giving back and being charitable.

The Mazda Red Cross partnership started years ago, when Mazda became the first automaker to donate to the Red Cross Annual Disaster Giving Program. Last year, Mazda increased its yearly donation and was recognized as a $1 million member of the ADGP. Now, Mazda is donating 16 vehicles to the Red Cross, up one from its donation of 15 vehicles in 2015.

The Mazda Drive for Good program allows Mazda to work with a variety of non-profit organizations, and Mazda senior vice president of US operations Robert Davis says that the Red Cross “provide[s] an incredible partnership sharing similar values as ours.” The Red Cross not only provides help to people in disaster situations but also supplies 40% of the nation’s blood, teaches survival skills, and provides international aid, among many others.

Mazda has chosen 16 Red Cross offices across the US that have the most need for transportation to deliver supplies and emergency services to those affected by disasters. Mazda will deliver these vehicles to Mazda dealerships to be transported to Red Cross offices. The vehicles will mostly go to areas of Texas and the southwest, Illinois and other Midwestern areas, New Jersey, and Florida. These areas are often hit with major disasters such as tornadoes and hurricanes.

Patent Describes New Mazda Rotary Engine; Will It Power Upcoming RX?

For many people, Mazda is synonymous with the rotary engine. The only major automaker to employ this kind of technology, Mazda embraced the rotary engine back in early 1960s. Rotary engines produce power through compression by rotors, as opposed to pistons in a traditional engine.

After intense research and experimentation, Mazda introduced the rotary engine into their lineup, with the cutting-edge engine first powering the Mazda Cosmo Sport. That was in 1967.

Mazda faced many challenges back then because the first generation of rotary engines ran with high emissions with lower fuel efficiency. However, obstacles were bested and the rotary engine continued to evolve.

In 2012, Mazda decided to retire the Mazda RX-8 and with it the rotary engine. But Mazda has committed to bringing its extraordinary RX-VISION concept to production and the discovery of a US patent application recently submitted by Mazda has got a lot of people wondering.

The patent describes an innovative kind of engine. Motoring, reporting on the patent, explained how the new Mazda rotary engine featured a “lower intake manifold to boost performance” and how intake and exhaust flow would be improved by a “top-mounted exhaust port.”

Speculation has it that this patent may describe the engine set to power the production version of the RX-VISION concept. One could only hope…

Mazda Teams Up with Challenged Athletes Foundation’s Million Dollar Challenge

For the 4th year running, Mazda will act as title sponsor for the Challenged Athletes Foundation’s Million Dollar Challenge. The seven-day cycling event in California aims to raise at least $1 million in the support of people with physical challenges to live active lifestyles through sports and fitness.

The challenge will kick off on Saturday, Oct. 10, 2015, in San Francisco. A group of more than 125 cyclists, including professional athletes, celebrities, and a group of 15 athletes with physical challenges will embark on a 620-mile ride that will span seven days, ending in San Diego.

“Support from the Mazda Foundation has helped the Million Dollar Challenge become more than a ride of a lifetime, but an event where individuals can use their passion for cycling to make a difference in the lives of others,” said Bill Geppert, interim CEO of the Challenged Athletes Foundation in a statement. “Our partnership with the Mazda Foundation has been mutually successful because our missions are so closely aligned around the goal of helping others  – those with able bodies and those with physical challenges – realize their aspirations and dreams.”

If you’re interested in sponsoring an athlete and learning more about the Million Dollar Challenge, check out challengedalthletes.org.

Mazda Bike Concept and Couch Revealed

Typically, many of the design concepts that stem from the Mazda Motor Corporation have a four-cylinder engine carried by four wheels that can “zoom zoom” to anywhere you want to go. That is, until now. Recently revealed on the eve of the, “Mazda Design: The Car as Art” in Milan, Italy, the car company revealed two new design concepts: a bicycle and a sofa.

Stemming from Mazda’s “KODO – Soul of Motion” design philosophy – that design is a method of creating an emotional bond between car and driver, the two non-automobile design concepts contain the flowing lines of the Mazda3, Mazda6, and CX-9 intended to emulate the appearance of motion even though the objects are at rest.

The Mazda bike concept, called “Bike by KODO concept,” is made from a single sheet of steel with a red crossbar and black leather seat accented by the same red thread and stitch pattern from the interior of the Mazda MX-5.

The “Sofa by KODO” also reflects the simple design elegance found in the bike concept made from a polished aluminum frame with a hint of red along the middle. According to the Mazda press release, the couch “evokes the strong stance common to all of Mazda’s new-generation vehicles.”

Be sure to come visit us at Bakersfield Mazda, and fall in love with the design that Mazda imbues into all of its fleet.

In a Beauty Contest, Mazda Would Win: The KBB Best Car Styling Award

The new Mazda lineup looks fantastic – but don’t just take our word for it here at Bakersfield Mazda. Kelley Blue Book (KBB) recently awarded the automaker the Brand Image Award for “Best Car Styling.” Mazda’s Soul of Motion design has been officially recognized for is unique style and innovative aesthetics.

KBB Best Car Styling

The reasoning behind giving Mazda the KBB Best Car Styling Award is especially clear with the 2016 Mazda CX-5.

So what exactly is Soul of Motion design? This concept is inspired by the movement of animals and embodies power, dexterity, and vitality, according to Mazda. New models are made to be sleek, efficient, and chocked full of power.

“Mazda has spent many years exploring the concept of ‘motion,’ offering customers designs that are exciting both to view and to drive,” said Ikuo Maeda, the head of Mazda’s Design Division. Mazda has pursued the concept of more athletic and sporty motion, and has adopted dynamic designs for all Mazda models.”

The KBB Best Car Styling award reflects Mazda’s commitment to driver enjoyment and efficiency. Every new model is designed with precision and power in mind, not to mention beautiful contours.

New Mazda Miata Model Rolls Onto the Assembly Line

Here’s a quick question for all you automobile enthusiasts out there: which car holds the Guinness World Record as the best-selling two-seater sports car? If your answer was the Mazda MX-5 Miata—well, you’re right, but then again you might have just read the blog title and put two and two together. Either way, the Miata will soon build its lead on that record—as a new Mazda Miata model recently rolled onto the assembly line.

New Mazda Miata

The 2016 Mazda Miata is being built at the Ujina Plant No. 1 in Hiroshima, and it will go on sale first in Japan this June. Hopefully, an American debut won’t be too far behind that global debut. The 2016 model embodies the tagline “innovate in order to preserve.” To that end, they’ve added safety features, made the car more efficient, and—of course—added the brand’s signature SKYACTIV technology and KODO-Soul of Motion design ethic.

The MX-5 is a worldwide sports legend, and it has already sold over 950,000 units. This fourth generation model looks to boost that number even higher. Come see us at Bakersfield Mazda to learn more about the MX-5—including just how fun it is to drive.

The Joy Of Driving: Mazda’s SkyActiv Technology

According to Russell Wager, Mazda’s CMO in the U.S, Mazda’s SkyActiv technology is like a certain vegetable. “Once you start peeling the onion away, it’s a pleasant surprise.” What happens when people get to the core? “Their propensity to put the brand on their shopping lists increases dramatically.”

So, what is the SkyActiv technology? It’s really a combination of elements, all combined to put Mazda on the leading-edge of automotive technology.

Mazda's Skyactiv technology

The best part about Mazda’s Skyactiv technology is that you don’t have to drive the 2016 Mazda MX-5 Global Cup Car to enjoy it.

ENGINES
Mazda’s goal is “ideal combustion.” In this pursuit, they’ve developed the SkyActiv-G, a gasoline engine that features the world’s highest compression ratio. 

TRANSMISSIONS
The SkyActiv Drive is a transmission with a “substantially direct drive feel.” It employs the classic combination of “a torque converter and stepped automatic transmission.” 

PLATFORM
The SkyActiv body and SkyActiv chassis achieve the seemingly impossible goal of weight reduction–which enhances fuel economy–while maintaining the needed rigidity to prove successful in crash tests.

SkyActiv is something that grew out of Mazda’s philosophy of creating better fuel economy without sacrificing an enjoyable driving experience.  Test it out for yourself here at Bakersfield Mazda!

Best of the Year: Mazda Highlights of 2014

Each year, various carmakers meet different milestones and leave behind certain legacies that they will be remembered for. Mazda certainly had a good year, and now that it’s over, we thought it would be good to take a trip down memory lane to see just what the automaker’s year involved. Check out Bakersfield Mazda’s Mazda highlights of 2014!

2016 Mazda MX-5 Miata Debuts

After 11 years of the third-generation MX-5 Miata, Mazda finally unveiled the 2016 model, which would be the first in the sports car’s fourth generation, at a Duran Duran concert back in September. The new Miata weighs in at 220 pounds lighter than the previous generation, which will surely make for better efficiency and faster pickup. The 2016 model is still recognizable as a Miata—just with a lower front end and sleeker lines.

Mazda highlights of 2014

Introduction of the Mazda CX-3

Towards the end of 2014, Mazda unveiled the new CX-3—a small crossover that slots just underneath the existing CX-5. The CX-5 made its debut at the 2014 Los Angeles Auto Show to much applause—which is unsurprising, given its dashing good looks and rumored ultra-efficiency. We won’t see the production version of the CX-3 until next year, but we’re sure excited now we know what to expect!

Mazda2: Japan’s Car of the Year

In October, the Mazda2 was declared Japan’s Car of the Year, narrowly beating out the Mercedes-Benz C-Class. The award was given to the redesigned hatchback, making it the fifth Mazda model to win the award, and the third in three years. The new Mazda2 is fitted with SKYACTIV technology to increase fuel efficiency and boost output. We can expect to see it here sometime next year!

New Bioplastic Miata May Revolutionize Industry

In this brave new world, paint may be a thing of the past. As automobiles, formerly so calamitous to the environment, grow increasingly more environmentally-friendly, automakers are always digging for new ways in which to make their products even more friendly. For Mazda, that search has led to a re-examination: does a car really need paint?

If you look at the new 2016 Mazda Miata, you’ll know that the answer is no. That’s because instead of a typical paint-job, the newest Miata will be assembled with bioplastic parts. Gizmag reports that “the plastic is based on plant-derived materials instead of petroleum, and doesn’t need to be painted.”

bioplastic miata

Some of you may be wondering how just exactly this bioplastic Miata helps the environment. It’s because the process of painting a car involves the release of harmful emissions.

You should also know that those annoying dents and dings will also disappear right along with harmful emissions. The plastic highly-resistant to scratches, weather and impacts. To us at Bakersfield Mazda, it sounds like everybody wins with the new bioplastic Miata!

Create an In-Game Mazda Miata and Win Big

Many modern video games give players the chance to customize at least a few aspects of their gameplay, whether it’s the characters’ looks, choice of weapons, and even varying options for transportation. In the Xbox game Forza Horizon 2, Mazda wants gamers to design an in-game Mazda Miata with the chance to win a big prize for the best design.

in-game Mazda Miata

After a major design change in 2015, 2016 will likely be similar in style.

Unfortunately, that big prize isn’t a new 2016 Mazda MX-5, but is still pretty awesome. The two top designers will win a trip to the South by Southwest conference and festival in Austin, Texas. There, they will compete for the grand prize—a 55-inch curved TV, home audio system, Xbox One Kinect, and more.

You have until midnight on January 4th, 2015 to submit your design in the Livery Design Contest. Then judges will choose the top five designs and post them for public voting. From January 26th through February 12th, the public will vote on their favorite designs with the top two headed to the conference.

Go spend time on Forza Horizon 2 and you might just win a sweet set of prizes. Will you be creating an awesome paint job for the Mazda Miata?