New Mazda MX-5 RF Edition Sets New Standards

The Mazda MX-5, also known as the Miata, is one of the most iconic models on the market. First developed in the late 1980s, the MX-5 has come to redefine roadsters across the industry. When Mazda recently announced that it would develop a new edition of the Miata, fans went wild. The Mazda MX-5 RF edition is truly one of a kind.

According to TechnoBuffalo, the “RF” stands for “Retractable Fastback.” This sleek design comes with a quick-folding roof that does not add space when the top is down. Taking just ten seconds to expand or retract, this convertible is unlike anything you’ve ever seen before. Plus, the exterior is stunning.

Mazda engineers and designers have been hard at work ensuring the new MX-5 RF is more than just a fancy convertible. The silhouette of this new model is contoured and sophisticated, reminiscent of European supercars. Under the hood is a 155-horsepower engine with SKYACTIV® TECHNOLOGY. Considering its ultra-lightweight design, that’s pretty impressive.

The new RF edition is set to hit the market sometime in early spring of next year. We can’t wait to see it on the road.

Mazda Produces the One-Millionth Mazda MX-5

Mazda is one of the world’s most recognized automobile brands, and one of the most popular Mazda models is the Mazda MX-5 Miata. Mazda has recently achieved a benchmark to show just how much people love the MX-5

According to a Mazda press release, Mazda has produced the one-millionth Mazda MX-5.

Production of the Mazda MX-5 models began 27 years ago in 1989. Since then, the Mazda MX-5 Miata has undergone four generations of vehicle changes.

2016 Mazda MX-5 Miata - Bakersfield, CA

The stylish Mazda MX-5 keeps hitting new milestones.

“From the first generation through to today’s fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world,” said Masamichi Kogai, representative director, president and CEO of the Mazda Corporation. “Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand.”

No matter how much the Mazda MX-5 has changed, Mazda’s most popular model still possesses a spirit of agility and a commitment to performance!

New Mazda Miata Model Rolls Onto the Assembly Line

Here’s a quick question for all you automobile enthusiasts out there: which car holds the Guinness World Record as the best-selling two-seater sports car? If your answer was the Mazda MX-5 Miata—well, you’re right, but then again you might have just read the blog title and put two and two together. Either way, the Miata will soon build its lead on that record—as a new Mazda Miata model recently rolled onto the assembly line.

New Mazda Miata

The 2016 Mazda Miata is being built at the Ujina Plant No. 1 in Hiroshima, and it will go on sale first in Japan this June. Hopefully, an American debut won’t be too far behind that global debut. The 2016 model embodies the tagline “innovate in order to preserve.” To that end, they’ve added safety features, made the car more efficient, and—of course—added the brand’s signature SKYACTIV technology and KODO-Soul of Motion design ethic.

The MX-5 is a worldwide sports legend, and it has already sold over 950,000 units. This fourth generation model looks to boost that number even higher. Come see us at Bakersfield Mazda to learn more about the MX-5—including just how fun it is to drive.

Best of the Year: Mazda Highlights of 2014

Each year, various carmakers meet different milestones and leave behind certain legacies that they will be remembered for. Mazda certainly had a good year, and now that it’s over, we thought it would be good to take a trip down memory lane to see just what the automaker’s year involved. Check out Bakersfield Mazda’s Mazda highlights of 2014!

2016 Mazda MX-5 Miata Debuts

After 11 years of the third-generation MX-5 Miata, Mazda finally unveiled the 2016 model, which would be the first in the sports car’s fourth generation, at a Duran Duran concert back in September. The new Miata weighs in at 220 pounds lighter than the previous generation, which will surely make for better efficiency and faster pickup. The 2016 model is still recognizable as a Miata—just with a lower front end and sleeker lines.

Mazda highlights of 2014

Introduction of the Mazda CX-3

Towards the end of 2014, Mazda unveiled the new CX-3—a small crossover that slots just underneath the existing CX-5. The CX-5 made its debut at the 2014 Los Angeles Auto Show to much applause—which is unsurprising, given its dashing good looks and rumored ultra-efficiency. We won’t see the production version of the CX-3 until next year, but we’re sure excited now we know what to expect!

Mazda2: Japan’s Car of the Year

In October, the Mazda2 was declared Japan’s Car of the Year, narrowly beating out the Mercedes-Benz C-Class. The award was given to the redesigned hatchback, making it the fifth Mazda model to win the award, and the third in three years. The new Mazda2 is fitted with SKYACTIV technology to increase fuel efficiency and boost output. We can expect to see it here sometime next year!

New Bioplastic Miata May Revolutionize Industry

In this brave new world, paint may be a thing of the past. As automobiles, formerly so calamitous to the environment, grow increasingly more environmentally-friendly, automakers are always digging for new ways in which to make their products even more friendly. For Mazda, that search has led to a re-examination: does a car really need paint?

If you look at the new 2016 Mazda Miata, you’ll know that the answer is no. That’s because instead of a typical paint-job, the newest Miata will be assembled with bioplastic parts. Gizmag reports that “the plastic is based on plant-derived materials instead of petroleum, and doesn’t need to be painted.”

bioplastic miata

Some of you may be wondering how just exactly this bioplastic Miata helps the environment. It’s because the process of painting a car involves the release of harmful emissions.

You should also know that those annoying dents and dings will also disappear right along with harmful emissions. The plastic highly-resistant to scratches, weather and impacts. To us at Bakersfield Mazda, it sounds like everybody wins with the new bioplastic Miata!

Create an In-Game Mazda Miata and Win Big

Many modern video games give players the chance to customize at least a few aspects of their gameplay, whether it’s the characters’ looks, choice of weapons, and even varying options for transportation. In the Xbox game Forza Horizon 2, Mazda wants gamers to design an in-game Mazda Miata with the chance to win a big prize for the best design.

in-game Mazda Miata

After a major design change in 2015, 2016 will likely be similar in style.

Unfortunately, that big prize isn’t a new 2016 Mazda MX-5, but is still pretty awesome. The two top designers will win a trip to the South by Southwest conference and festival in Austin, Texas. There, they will compete for the grand prize—a 55-inch curved TV, home audio system, Xbox One Kinect, and more.

You have until midnight on January 4th, 2015 to submit your design in the Livery Design Contest. Then judges will choose the top five designs and post them for public voting. From January 26th through February 12th, the public will vote on their favorite designs with the top two headed to the conference.

Go spend time on Forza Horizon 2 and you might just win a sweet set of prizes. Will you be creating an awesome paint job for the Mazda Miata?

MX-5 Miata’s SkyActiv Engine Arrives for US Market

The Mazda MX-5 Miata is known for its spunky ride. Now, the popular entry-level sports car is about to get a whole lot spunkier. Mazda recently announced that the next-generation 2016 MX-5 Miata will be receiving a SkyActiv 2.0-liter engine and a six-speed manual transmission in the United States, while the rest of the globe will have a 1.5-liter engine.

Miata’s SkyActiv Engine

Miata’s SkyActiv Engine will be a 2.0-liter one here in the US.

Though Mazda has yet to release any information regarding the horsepower and torque of the Miata’s SkyActiv engine, if we look at the current Mazda3, which has the same engine, we can have a good guess at the power. Currently, the 2.0-liter SkyActiv engine produces 155 horsepower and 150 lb-ft of torque for the Mazda3, which is a bit lower than the 2015 Miata’s 167 horsepower. Mazda has confirmed at the 2014 Paris Motor Show, though, that the SkyActiv drive train has been tweaked a bit, so the next-generation MX-5 is sure to be just as spunky as the current model.

While the 2016 Miata MX-5 won’t be arriving on dealer lots for quite some time, you can still come in to Bakersfield Mazda to test drive the current model! Stop in today and see what this feisty sports car has to offer.

2016 Mazda MX-5 May Not Get Retractable Hardtop

Since the 2016 Mazda MX-5 Miata officially debuted early this month, the rumors have been flying. One idea floating around the automotive world is that the new MX-5 may not get a retractable hardtop—at least not at first.

That video demonstrates how the retractable hardtop worked in older generation Miatas.

Mazda is proud of the MX-5’s weight reduction and boasts that it has shed 220 pounds when compared to the outgoing model. This may be one of the main reasons why there is no power-retractable hardtop (PHRT) for the first model year.

Autoblog reports that since 2007, the take rate for PHRT models has been 52 percent. With more than half of MX-5 buyers wanting the hardtop, Mazda surely has to bring it to market soon. Or maybe, Mazda has something else in store? Perhaps we will see a coupe version with a permanent roof in the near future.

Which version of the MX-5 do you prefer, soft top or hardtop? Would you like to see a coupe version as well?

The Next Generation Mazda MX-5 Is Finally Here

After being teased for months about the next generation Mazda MX-5, we finally get to see it. On September 3, Mazda simultaneously unveiled the new roadster in California, Tokyo, and Barcelona, Spain.

“The MX-5 Miata stands as the flag-bearer for everything that a Mazda vehicle is,” Jim O’Sullivan, president and chief executive of Mazda North America, said ahead of the debut in California. “Tonight’s reveal is a big deal for us.”

Mazda unveiled the new design, but did not give any details on the powertrain or other specifications; however, industry experts say the combination should stay the same—four cylinder engine, rear-wheel drive, and a six-speed manual transmission (available automatic).

The new design is more angular and aggressive than the outgoing third-generation with narrow headlights and a sloping front grille. Mazda says the new model shaves 220 pounds from the curb weight of the outgoing model. It also loses 3 inches in length and a half inch in width, making it closer to the dimensions of the original Miata.

We should learn more details about the new Mazda MX-5 when it appears at the 2014 Los Angeles Auto Show in November. It is set to go on sale sometime next year as a 2016 model.