Over the past 85 years, Mazda has competed with top automakers to take risks and produce top innovation. Since 1955, Mazda Motor Corporation has won a total of 1,131 awards. Over half of these awards being after the 2002 lineup. A total of 249 of these awards have earned the auto company first or second place trophies in Car of the Year contests all over the world.
The long story of the car company starts in 1927, when Mazda Motor Corporation was founded in Japan, by Jujito Matsuda. Mazda is named after the god of the earliest civilizations in West Asia, Ahura Mazda. The automaker started producing cars in 1931 and now produces a full-line of cars and CUVs for sale worldwide. The auto company entered the US market almost 40 years later in 1970.
Since 1936, Mazda has had seven different Marquette symbols. Their latest emblem was introduced in 1997. The winged “M” symbolizes having no restrictions and stretching its wings further into the future. The idea is also symbolic of the Guardian Angel, Zoroastrian.
Mazda breaks records with the innovative rotary engine, top engineering, creating campaigns like their eco-friendly zoom-zoom strategy and more. Keeping up this trend, the auto company continues to impress its consumers. To find vehicles with top safety, performance, comfort, styling and technology features, visit Bakersfield Mazda, near Fresno and Arvin California. Friend them on Facebook or Twitter to find the latest information on vehicle deals in Bakersfield, CA.
Mazda has had many decently selling vehicles since its beginnings, but none so fan led and enthusiast loved as the Mazda Miata MX-5. It is in fact so loved that it is in the Guinness World Record book as the best selling two-seat sports car in history. This is the history of Mazda’s roadster and how this world came to love it.
The Miata’s history begins back in 1976 with a writer for Motor Trend named Bob Hall, who was an expert on Japanese cars, and also was fluent in Japanese. During a meeting with the heads of Mazda Research and Development, Hall was asked what kind of car Mazda should make in its future. He answered :
“I babbled, how the simple, bugs-in-the-teeth, wind-in-the-hair, classically-British sports car doesn’t exist any more. I told Mr. Yamamoto that somebody should build one, an inexpensive roadster.”
In 1981, Hall moved to a product planning position with Mazda US and met Kenichi Yamamoto, now chairman of Mazda Motors, who remembered their conversation about a roadster and in 1982 gave Hall the go-ahead to research the idea further. At this time Hall hired designer Mark Jordan to join the newly formed Mazda design studio in Southern California. There, Hall and Jordan collaborated on the parameters of the initial image, proportion and visualization of the “light-weight sports” concept. In 1983, the idea turned concept was approved under the “Offline 55” program, an internal Mazda initiative that sought to change the way new models were developed. Thus, under head of project Masakatsu, the concept development was turned into a competition between the Mazda design teams in Tokyo and California.
Next time we will get into the competition of the Mazda Roadster. Stay tuned for the next chapter..