Mazda received three Automotive Brand Contest Awards for its Bike by KODO concept and the CX-3, as well as a grand prize for the KODO Design language. The ABC, sponsored by the German Design Council, is a prestigious contest that recognizes outstanding automotive design.
The Mazda team also won the Team of the Year Award, an award given to teams whose designs are consistent and innovative. According to a member of the German Design Council, Mazda’s team are not required to “define a form language,” but instead produce unique designs that still “express lively emotion.”
The awards from the Automotive Brand Contest follow from the recognition Mazda received during the Milan Design Week, which featured a Cars as Art segment including the Bike by KODO concept. The KODO concept was recognized in the Parts & Accessories category at Milan Design Week.
Ikuo Maeda, Executive Officer and Design Chief of Mazda’s Design Division, says his team will continue to “create dynamic and energetic designs that will excite our customers.” Bakersfield Mazda is proud to be part of a company that is innovative yet also stays true to its roots and beliefs. Tell us what you think of Mazda’s Automotive Brand Contests!