Mazda Received Three Automotive Brand Contest Awards

2016 Mazda CX-3

2016 Mazda CX-3

Mazda received three Automotive Brand Contest Awards for its Bike by KODO concept and the CX-3, as well as a grand prize for the KODO Design language. The ABC, sponsored by the German Design Council, is a prestigious contest that recognizes outstanding automotive design.

The Mazda team also won the Team of the Year Award, an award given to teams whose designs are consistent and innovative. According to a member of the German Design Council, Mazda’s team are not required to “define a form language,” but instead produce unique designs that still “express lively emotion.”

The awards from the Automotive Brand Contest follow from the recognition Mazda received during the Milan Design Week, which featured a Cars as Art segment including the Bike by KODO concept. The KODO concept was recognized in the Parts & Accessories category at Milan Design Week.

Ikuo Maeda, Executive Officer and Design Chief of Mazda’s Design Division, says his team will continue to “create dynamic and energetic designs that will excite our customers.” Bakersfield Mazda is proud to be part of a company that is innovative yet also stays true to its roots and beliefs.  Tell us what you think of Mazda’s Automotive Brand Contests!

2014 MAZDA3 Five-Door

2014 Mazda3

Mazda has released its redesigned 2014 MAZDA3. This car is available as either a sedan or five-door hatchback and features a striking new design, a comfortable interior, and a sporty driving feel.

Edmunds.com says the MAZDA3 hatchback “is easily our favorite hatchback in this class.”

Despite being a car designed for those who are relatively economically-minded, the MAZDA3 features an upscale interior that feels luxurious and high-tech. Because of the MAZDA3’s remarkable new technology features, including a vivid seven-inch color touchscreen, Edmunds continues its review by comparing the MAZDA3 to not only to a Mercedes, but to an Audi and BMW, as well.

The 2014 MAZDA3 is available in five trims ranging from the base i Sport model to the top-of-the-line, s Grand Touring trim. There are two engines to choose from. The base engine is a 2.0-liter, four-cylinder engine that makes 155 horsepower. A more powerful 184-horsepower 2.5-liter, four-cylinder can get you to 60 mph in less than 8 seconds. Both engines are part of Mazda’s efficiency-boosting SKYACTIV technology.

Want to get your hands on the best-looking hatchback on the market? Come visit us at Bakersfield Mazda and take the 2014 MAZDA3 out for a spin.

Mazda’s Triple Threat Scores Triple the Best Value Awards

There’s a good reason why the Mazda3, Mazda6, and CX-5 have been dubbed Mazda’s “triple threat.” These three models are responsible for over 80 percent of last year’s sales, and they recently received Best Value Awards from Kiplinger’s Personal Finance.

In Kiplinger’s Annual Car Buyer’s Guide, the company ranks vehicles according to their performance, safety, and overall value including residual pricing and fuel economy.

Best Value Award
Best Value Award

As redesigned models, the 2014 Mazda3 i Sport and Mazda6 i Sport won Best New Car Under $20,000 and Best New Car $20,000 – $25,000, respectively.

The 2014 Mazda CX-5 Touring took home the award for Best in Class – Small Crossover. Best in Class vehicles have been in production for at least a year or are built with a powertrain very similar to the one used in previous model years.

Best Value Awards

“Mazda had a really strong showing this year,” said Jessica Anderson, associate editor at Kiplinger’s.

“Both the Mazda3 and Mazda6 redesigns are fantastic examples of what a carmaker can (and should) do with a mainstream model – they’re engagingly designed, far more upscale than you’d think from their price tags and a blast to drive. And the CX-5 is without a doubt the most fun in the crossover segment. It packs all the safety and space you look for in an SUV but has the soul of a sports car. Zoom-Zoom, indeed.”

Come see us at Bakersfield Mazda and check out what the folks at Kiplinger’s loved about Mazda’s triple threat.

Mazda Launches R.A.C.E. Program in Florida High School

Mazda R.A.C.E. Program in Florida High School

Students get excited about R.A.C.E. program

What if 10th grade science with Mr. Snodgrass had turned into a scientific study of racing with Mazda Motorsports? You probably wouldn’t have struggled so uselessly to stay awake, even if the class was just after lunch. Thanks to Mazda’s Racing Accelerates Creative Education (R.A.C.E.) program, over 600 students will have the opportunity to experience this engaging twist on learning.

DeLand High School, located in DeLand, Florida, just 25 minutes from the Rolex 24 endurance race, is Mazda’s first destination for the R.A.C.E. program.

Spearheaded by Mazda Motorsports, the program aims to take an inventive approach to introducing students to real-world applications of science, technology, engineering, and math (STEM).

“We are convinced that our R.A.C.E. program will demonstrate to students in an interesting, fun and engaging way how science, technology, engineering and mathematics are central to the success of Mazda on the race track and in the marketplace. Our goal is to show students just one example of how exciting problem solving can be in the STEM arena and motivate them to always be curious and open to the possibilities,” said John Doonan, director of Mazda Motorsports.

The program, which began Jan. 15, showed students a dynamic presentation detailing the importance of the STEM subjects in motorsports and gave them an up-close look at Mazda’s SKYACTIV technology in the TUDOR United SportsCar Championship prototype. Students were also able to interact with professional drivers and engineers.

“Anytime motorsports can be linked to science, technology, engineering and mathematics, it proves to be an attention getting combination,” said DeLand High principal, Mitch Moyer.

We at Bakersfield Mazda know what you’re probably thinking: programs like Mazda’s R.A.C.E. would have saved you from numerous detentions. Why do the younger generations get to have all the fun?