Mazda Bike Concept and Couch Revealed

Typically, many of the design concepts that stem from the Mazda Motor Corporation have a four-cylinder engine carried by four wheels that can “zoom zoom” to anywhere you want to go. That is, until now. Recently revealed on the eve of the, “Mazda Design: The Car as Art” in Milan, Italy, the car company revealed two new design concepts: a bicycle and a sofa.

Stemming from Mazda’s “KODO – Soul of Motion” design philosophy – that design is a method of creating an emotional bond between car and driver, the two non-automobile design concepts contain the flowing lines of the Mazda3, Mazda6, and CX-9 intended to emulate the appearance of motion even though the objects are at rest.

The Mazda bike concept, called “Bike by KODO concept,” is made from a single sheet of steel with a red crossbar and black leather seat accented by the same red thread and stitch pattern from the interior of the Mazda MX-5.

The “Sofa by KODO” also reflects the simple design elegance found in the bike concept made from a polished aluminum frame with a hint of red along the middle. According to the Mazda press release, the couch “evokes the strong stance common to all of Mazda’s new-generation vehicles.”

Be sure to come visit us at Bakersfield Mazda, and fall in love with the design that Mazda imbues into all of its fleet.

In a Beauty Contest, Mazda Would Win: The KBB Best Car Styling Award

The new Mazda lineup looks fantastic – but don’t just take our word for it here at Bakersfield Mazda. Kelley Blue Book (KBB) recently awarded the automaker the Brand Image Award for “Best Car Styling.” Mazda’s Soul of Motion design has been officially recognized for is unique style and innovative aesthetics.

KBB Best Car Styling

The reasoning behind giving Mazda the KBB Best Car Styling Award is especially clear with the 2016 Mazda CX-5.

So what exactly is Soul of Motion design? This concept is inspired by the movement of animals and embodies power, dexterity, and vitality, according to Mazda. New models are made to be sleek, efficient, and chocked full of power.

“Mazda has spent many years exploring the concept of ‘motion,’ offering customers designs that are exciting both to view and to drive,” said Ikuo Maeda, the head of Mazda’s Design Division. Mazda has pursued the concept of more athletic and sporty motion, and has adopted dynamic designs for all Mazda models.”

The KBB Best Car Styling award reflects Mazda’s commitment to driver enjoyment and efficiency. Every new model is designed with precision and power in mind, not to mention beautiful contours.

New MX-5 Launch Edition and MX-5 Club Introduced in New York

If you haven’t yet splurged on a new 2016 Mazda MX-5 Miata, you can congratulate yourself for your patience, as the Japanese automaker has just announced two new editions that’ll join the highly anticipated roadster.

At the New York International Auto Show, Mazda introduced the new MX-5 Launch Edition and MX-5 Club, both of which add extra features to somehow make the car more appealing.

The Club edition is the most interesting version. It comes with 17-inch gunmetal alloys, a limited-slip differential, Bilstein shocks, a tower brace, and new front and rear spoilers. Buyers will also be able to upgrade to Brembo front brakes if they choose.

The Launch Edition is all about exclusivity and will only be offered to the first 1,000 customers who place their orders for a new Miata in the United States. It’s based on the Grand Touring trim and comes with an exclusive combination of Soul Red paint with a tan leather interior.

Visit Bakersfield Mazda to learn all you need about the new MX-5 Miata!

Mazda Supports Student-led Project to Reduce Distracted Driving

Mazda Foundation USA is supporting After-School All-Stars (ASAS) in their mission to provide “programs that keep children safe and help them succeed in school and life.”  In its role, Mazda partnered with Project Yellow Light to help ASAS Atlanta Youth to put on “Super Saturday Service Day,” which was held last Saturday, April 4th.

“Super Saturday Service Day” is an event similar to a carnival, where participating students perform skits, poems, speeches and dances to illustrate the threat distracted driving poses in our communities. More than 1,500 students and members of the Atlanta community attended the Service Day event.

 

“These students bring such creative approaches to spread the message that distracted driving is a serious community concern,” said Tamara Mlynarczyk, Manager, Public Affairs, Mazda North American Operations in a statement. “From ‘Super Saturday Service Day’ here in Atlanta to rallies, social media campaigns and parent engagement nights, ASAS Youth Advisory Board Members mobilized their peers and demonstrated incredible social responsibility. The Mazda Foundation is proud to support these young civic leaders.”

The “Super Saturday Service Day” is just one of nine events that ASAS will organize in an effort to educate communities nation-wide on the dangers of distracted driving.

To learn more about the important work that After-School All-Stars is doing for the children in our communities, visit afterschoolallstars.org.

Here at Bakersfield Mazda, we are proud to support ASAS in their mission to offer school-aged children safe and productive after-school programs.

2015 Mazda CX-5 Named One of the Most Fun and Best SUVs under $25k

Kelley Blue Book recently named the new 2015 Mazda CX-5 to its lists of Most Fun SUVs and Best SUVs under $25k! The refreshed CX-5 struck a chord with KBB and consumers everywhere with its affordability, sporty design, and aggressive handling when it was named one of the most fun SUVs to drive.

Best SUVs under $25k

The new CX-5 also made a name for itself on KBB’s 10 Best All-Wheel-Drive Vehicles Under $25k list. The price point of the AWD CX-5 astounded KBB and others because it is able to offer drivers so much at such an affordable price compared to many competitors.

KBB said, “Like most of the automaker’s entries, Mazda CX-5 compact SUV is among the most fun-to-drive, most stylish vehicles in its class. Optional all-wheel drive only adds to its abilities.”

If you’re interested in the award winning 2015 CX-5, visit us at Bakersfield Mazda today!