The Edmunds.com 2015 Most Popular Award Goes to Three Different Mazdas

Soaring ahead of the competition, three new Mazda’s were given the Edmunds.com 2015 Most Popular award.  With stylish new design and state-of-the-art technology in every model, it’s no wonder Mazda dominated the judging.

According to Mazda, the Mazda3 won the Compact Car category, the CX-5 won the Compact Crossover SUV category, and the CX-9 won the Large Crossover SUV segment. The 2015 Most Popular award was based on the vehicles which received the most car-shopper consideration from January 1, 2014 through October 31, 2014.

So why were these three Mazdas so popular? Both the 2015 Mazda CX-5 and the 2015 Mazda3 are equipped with Skyactiv Technology which allows these two models to achieve among the best fuel economy and unique driving dynamics compared to other cars. The Mazda CX-9 features a refined interior, tons of power, and agile handling all while having enough seating for seven.

With all of this in mind, in comes as no surprise that shoppers considered Mazda more than any other automaker in these categories. Try out the CX-5 and Mazda3 for yourself here at Bakersfield Mazda.

Mazda Will Donate $4.9 Million to Charity in Drive for Good Event

Mazda has announced it will donate just over $4.9 million to select charities as part of the Mazda Drive for Good event—about 79% more than last year.

You might remember when they kicked off the campaign with this commercial.

The event took place between November 21, 2014 and January 2, 2015, during which Mazda donated $150 to charity for every vehicle it sold in the United States. The money will go to one of four national or 44 local charities, including St. Jude Children’s Research Hospital, American Red Cross, American Heart Association, and the Mazda Foundation. The choice of charity is left up to the customer, who has until January 31, 2015, to make his or her decision as to which charity to donate to.

But Mazda isn’t stopping there. Throughout the year, the company’s employees and dealers across the country will also donate more than 66,000 charitable service hours through various local charitable opportunities, up 17.5% over 2014. That’ll certainly include a few of us here at Bakersfield Mazda!

Mogees Uses Mazda3 to Create an Automotive Musical Instrument

Mogees is an innovative new product, which turns any object into a musical instrument by converting vibrations into musical sounds. Mazda and Mogees teamed up to turn a regular-old Mazda3 into an automotive musical instrument.

The Mazda3 was covered in Mogees and then played by a group of percussionists in this creative video.

The video, released by Mazda UK takes the opportunity to promote both the Mazda3’s daring KODO-Soul of Motion design and the innovative Mogees gadget.

Mogees creator Bruno Zamborlin kicked off the Mogees project in March of 2014 with a Kickstarter campaign, and since then, has been touring Europe with a team of musicians promoting, “gestural music interface” at a variety of concerts and interviews.

Zamborlin describes how the Mogees work, saying that a microphonic sensor is placed on the surface of an object (in this case, the Mazda3) and records different types of touch (like finger tapping, slapping, and fist pounding). The input is then sent to a smartphone, where the different touches sent through a synthesizer app and are played as music.

“We wanted percussionists to take full advantage of electronic music without losing the feeling of touching a real surface. I would love to see people stop watching their tiny touchscreen all the time and start taking more advantage of what they already have around them,” Zamborlin said in an interview with Wired.

Stop by Bakersfield Mazda today to check out the Mazda3’s exciting KODO Soul of Motion design, and follow #MazdaMogees on social media to be a part of the conversation.

Mazda6’s Production Reaches Three Million Units Worldwide

In a testament to the performance sedan’s steadfast popularity, the Mazda6’s production reached a new milestone in November: three million units sold worldwide. This impressive sales achievement was reached just 12 years and nine months after the first-generation Mazda6 began production in February 2002. The Mazda6 is the second fastest model to reach three million units produced, coming in just behind the Mazda3.

Mazda6’s production

Get one of the three million units produced right here at Bakersfield Mazda.

The current Mazda6 is in its third generation, after a full redesign in 2012. The Mazda6 was the second model to join Mazda’s newest generation, adopting the full range of SkyActiv Technology and KODO (Soul of Motion) design theme. The current-generation Mazda6 has received over 40 awards worldwide, including being named 2014 RJC Car of the Year in Japan and nomination as a finalist for the 2013 World Car Design of the Year.

We will see an updated Mazda6 makes its way to Bakersfield Mazda and dealerships nationwide beginning January 2015. According to a recent Mazda news release, the updated Mazda6 will feature a more “refined design expression, enhanced dynamic performance for a more comfortable, higher-quality ride, the Mazda Connect new-generation car connectivity system and i-ACTIVSENSE advanced safety technologies.”