Mazda Partners with Fashion Rocks

When you spend your professional life up on stage singing in front of thousands of people, what you wear will constantly be criticized, which is why fashion and music have a long, intertwined history. A new CBS television special called Fashion Rocks will explore this connection, airing at 9 p.m. EST on Tuesday, September 9.

Mazda partners with Fashion Rocks as the sole automotive sponsor.

Mazda partners with Fashion Rocks

“Like music and fashion, Mazda was born from passion, a deep passion for and commitment to innovation that guides everything that we do today and into the future,” said Russell Wager, MNAO vice president of marketing, in a statement. “Our partnership with Fashion Rocks gives us the opportunity to share our brand with consumers and let them experience our vehicles in an unexpected, yet authentic, way.”

Even before the special airs, you can explore some great content online on the Fashion Rocks website, including music videos and information about Mazda vehicles.

Be sure to watch this TV special and check out your favorite rock bands/fashion icons. And, keep your eyes open for the 2016 Mazda MX-5 Miata, which will be unveiled on September 3.

2015 Mazda MX-5 Design Will ‘Look Nothing Like’ What you Expect

We’re less than a month away from the official reveal of the next-generation Mazda MX-5 on September 3. Now we’ve learned a little more about what we can or can’t expect for the 2015 Mazda MX-5 design.

According to an interview with Australia’s The Motor Report, Martin Bender, head of Mazda’s operations in Australia, said the new MX-5 “will look nothing like” the classic MX-5 design that has persisted for 25 years. He goes on to say the new MX-5 design will be an evolution of Mazda’s current “Kodo” design language that takes shape on the Mazda6, Mazda3, Mazda2, and CX-5.

A recent set of spy shots pulled from a poorly shot video show a lightly-camouflaged MX-5 cruising down the street in Japan. It definitely is taking on the Kodo design while mixing in some classic MX-5 design elements. The trunk appears to sit higher than the hood and it is wearing compact tail lights with a tapered design.

Here at Bakersfield Mazda, we can’t wait for the big reveal on September 3 to see the final details of the 2015 Mazda MX-5 design take shape.

2015 Mazda MX-5 design

Even though it is going to be hard to beat this classic design.

Mazda Earns Recognition for Most Improved Non-Premium Brand in APEAL Study

In the recent 2014 J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study, Mazda was the most improved non-premium brand. The Mazda brand improved seven positions over last year’s study and came in 9th place this year with 790 points.

“One of the main principles in our DNA is ‘Kaizen,’ which is a Japanese term that means ‘continuous improvement through wisdom and ingenuity,’” said Jim O’Sullivan, president and CEO, Mazda, in a statement. “Mazda’s improvement in this year’s 2014 J.D. Power APEAL study shows that our continued focus on improving vehicles through ongoing evaluations and customer feedback is changing their opinion of the brand, and for the better. Customers are more satisfied with their new Mazda than ever before.”

2014 Mazda6

In addition to being the most improved non-premium brand, the 2014 Mazda6 had the highest score, 821 points, in the Midsize Car segment, scoring 21 points higher than the segment average. Other Mazda cars also performed well in the study, including the 2014 Mazda3, which scored 17 points above the Compact Car average and the 2014 Mazda CX-5, which was ranked fourth out of 13 in the Compact SUV category.

Come check out any of these high-scoring Mazda vehicles available today at Bakersfield Mazda.

Finding the Best Back to School Car

For those of us with school-aged children, you’re probably already thinking about or longing for back-to-school time. If you have a new driver or perhaps a recent high school graduate you might have a car on your school supplies list this year.

Here are a few tips for finding the best back to school car.

  • Discuss priorities. Talk with your student to find out why he or she wants in a car. Your ideas of wants vs. needs are probably different, but find a way to compromise. Remember, that if you get a car they actually want to drive, they will probably take better care of it.
  • New vs. used. One of the most important steps in finding a back to school car is whether you want a new or used vehicle. Keep in mind that used cars generally offer a better value; however, new cars will give you the best safety and technology features.
  • Budget. What is your budget for this car? Is your child contributing to the purchase price and upkeep? Who is paying for gas, insurance, and repairs? Don’t forget all of these related car expenses before you settle on a specific model.

Once you and your scholar have hammered out these details, it’s time to start test driving. Both the Mazda2 and Mazda3 are great back to school options that are economical, safe, and fun to drive. Come visit us today at Bakersfield Mazda and we’ll help you find the best back to school car.

best back to school car

2012 Mazda3