Mazda Planning Big 25th Birthday Party for MX-5 Miata

Everybody’s favorite sports car is turning 25 this year—the Mazda MX-5 Miata. It first bowed in at the 1989 Chicago Auto Show and since then has become the world’s best-selling sports car.

Birthday Party for MX-5 Miata

Will this 2013 MX-5 Miata be one of the models used to showcase the success of the sports car?

To commemorate the occasion, Mazda is planning to celebrate the Miata at the upcoming New York Auto Show with a birthday party for MX-5 Miata. Mazda says it will bring 15 standout models from the Miata’s history, including some production models, show cars, and competition vehicles from all three generations of the car.

“MX-5 Miata is the quintessential Mazda,” said Jim O’Sullivan, President and CEO of Mazda North America, in a statement. “With all the whiz-bang technology and comfort amenities increasingly added to modern vehicles, MX-5’s direct connection between car and driver still remains the standard feature that puts smiles on drivers’ faces.”

Here at Bakersfield Mazda, we are thrilled to see the Miata continue its widespread popularity. And, we can’t wait to see the next generation Miata debut at the Chicago Auto show next year.

Mazda Next in Line to Take Racers from Virtual iRacing to Reality

You may have heard about the success of Nissan’s GT Academy, which has turned video gamers into real world-class race car drivers. Now, Mazda is joining in on the virtual-to-reality action and starting a new program by partnering with iRacing.

iRacing is an online racing simulator that allows users to race world-class cars on world-class racetracks.

This program will put the best virtual racers in head-to-head racing combat for the chance to win a scholarship to join the Mazda racing squad and a seat in the Mazda MX-5 Cup.

Beginning on April 29, competitors will begin racing in the 2014 iRacing MX-5 Cup. This competition will lead to the Mazda Club Racing Shootout later this fall. The winner from the shootout event will earn the Mazda Motorsports scholarship for the 2015 MX-5 Cup.

“The partnership between Mazda and iRacing is a natural,” said Tony Gardner, president of iRacing.com, in a statement.  “As we all know, more MX-5s are road-raced on any given weekend than any other model of car.  What’s also true is that, on any given day, more MX-5s are sim-raced on iRacing than any other car. Not only does this partnership offer exciting opportunities for our many members who are aspiring racers, it will also enable Mazda teams to tap into a deep pool of new driving talent.”

Do you think you have what it takes to become the next virtual-to-reality racer? If you want to get some real-world experience, head over to Bakersfield Mazda and see how you feel behind the wheel of a 2014 Mazda MX-5 Miata.

Mazda Displays Hazumi Concept at Geneva Show

At the recent Geneva Motor Show, Mazda put its Hazumi concept on full display. Most auto experts agree that this concept will lead to the next generation of the Mazda2, which is a very good thing. Mazda says it is “foreshadowing Mazda’s next-generation subcompact car.”

Hazumi Concept

How much of an impact will the Hazumi Concept have on the 2015 Mazda2? Will it looks way different than the 2014 one pictured above?                                               – Photo via The News Wheel

Mazda used its Kodo design language to its full extent on this concept and says it wanted the Hazumi to look like a “small but vigorous animal.” It sports an aggressive front fascia with a wide stance, which makes it look like its ready for anything.

This compact car boasts the best Mazda has to offer with a Skyactiv Technology, Mazda Proactive Safety, and the newest Mazda Connect system.

Here at Bakersfield Mazda, we can’t wait to see the next Mazda2. When it gets these amazing good looks, it will be unstoppable.

What do you think about the design on the Hazumi? Would you love to see the next Mazda2 take on this aggressive design?

Mazda Calls North American Facility ‘Most Important’ Base

Despite being a Japanese company, Mazda Chairman Takashi Yamanouchi called its new North American facility in Mexico, Mazda’s “most important global strategic base.”

The newly-opened assembly factory in Salamanca, Mexico will have an annual production of 230,000 vehicles when it reaches full capacity. This facility is so important that Yamanouchi even said “the very future of the company hinges” on its success.

North American Facility

The Mazda3 is the only Mazda car being built at the Mexico plant currently

This new plant will allow Mazda to hedge against foreign exchange rates that hurt Japanese exports, tap into new markets, and provide a low-cost manufacturing base. This will be Mazda’s only North American manufacturing site. It previously used a site in Flat Rock, Michigan, but stopped production there in 2012.

Currently, the facility is producing the Mazda3 sedan and employs about 3,000 people. It is expected to reach full capacity by the end of March 2016, and by then, it will also produce the Mazda2 hatchback and a similar model for Toyota.

Here at Bakersfield Mazda we are excited to see Mazda making North America such an important part of the company’s global strategy and hope to see Mazda grow even more.