Mazda’s Triple Threat Scores Triple the Best Value Awards

There’s a good reason why the Mazda3, Mazda6, and CX-5 have been dubbed Mazda’s “triple threat.” These three models are responsible for over 80 percent of last year’s sales, and they recently received Best Value Awards from Kiplinger’s Personal Finance.

In Kiplinger’s Annual Car Buyer’s Guide, the company ranks vehicles according to their performance, safety, and overall value including residual pricing and fuel economy.

Best Value Award
Best Value Award

As redesigned models, the 2014 Mazda3 i Sport and Mazda6 i Sport won Best New Car Under $20,000 and Best New Car $20,000 – $25,000, respectively.

The 2014 Mazda CX-5 Touring took home the award for Best in Class – Small Crossover. Best in Class vehicles have been in production for at least a year or are built with a powertrain very similar to the one used in previous model years.

Best Value Awards

“Mazda had a really strong showing this year,” said Jessica Anderson, associate editor at Kiplinger’s.

“Both the Mazda3 and Mazda6 redesigns are fantastic examples of what a carmaker can (and should) do with a mainstream model – they’re engagingly designed, far more upscale than you’d think from their price tags and a blast to drive. And the CX-5 is without a doubt the most fun in the crossover segment. It packs all the safety and space you look for in an SUV but has the soul of a sports car. Zoom-Zoom, indeed.”

Come see us at Bakersfield Mazda and check out what the folks at Kiplinger’s loved about Mazda’s triple threat.

Mazda Launches R.A.C.E. Program in Florida High School

Mazda R.A.C.E. Program in Florida High School

Students get excited about R.A.C.E. program

What if 10th grade science with Mr. Snodgrass had turned into a scientific study of racing with Mazda Motorsports? You probably wouldn’t have struggled so uselessly to stay awake, even if the class was just after lunch. Thanks to Mazda’s Racing Accelerates Creative Education (R.A.C.E.) program, over 600 students will have the opportunity to experience this engaging twist on learning.

DeLand High School, located in DeLand, Florida, just 25 minutes from the Rolex 24 endurance race, is Mazda’s first destination for the R.A.C.E. program.

Spearheaded by Mazda Motorsports, the program aims to take an inventive approach to introducing students to real-world applications of science, technology, engineering, and math (STEM).

“We are convinced that our R.A.C.E. program will demonstrate to students in an interesting, fun and engaging way how science, technology, engineering and mathematics are central to the success of Mazda on the race track and in the marketplace. Our goal is to show students just one example of how exciting problem solving can be in the STEM arena and motivate them to always be curious and open to the possibilities,” said John Doonan, director of Mazda Motorsports.

The program, which began Jan. 15, showed students a dynamic presentation detailing the importance of the STEM subjects in motorsports and gave them an up-close look at Mazda’s SKYACTIV technology in the TUDOR United SportsCar Championship prototype. Students were also able to interact with professional drivers and engineers.

“Anytime motorsports can be linked to science, technology, engineering and mathematics, it proves to be an attention getting combination,” said DeLand High principal, Mitch Moyer.

We at Bakersfield Mazda know what you’re probably thinking: programs like Mazda’s R.A.C.E. would have saved you from numerous detentions. Why do the younger generations get to have all the fun?

Mazda Heads to the 2014 International CES for the First Time Ever

Mazda is starting the New Year going where it has never gone before, to the 2014 International Consumer Electronics Show (CES). The automaker will be showing off its new Mazda Connect system as well as an application platform that encourages the creation of apps to be used in vehicles.

Mazda Connect is described in a press release as technology “designed to offer the convenience and fun of your smart phone in a form that is safe and appropriate for in-vehicle use.”

The system was first seen in the all-new Mazda3, which is now available here at Bakersfield Mazda. The Mazda Connect display will also include the Human Machine Interface, or HMI.

Mazda Connect

2014 Mazda3

The interface was developed to keep drivers’ eyes on the road as much as possible while providing easy access to the vehicle’s convenient features. HMI offers a 7-inch display with maximum legibility; an Active Driving Display, which projects information above the meter hood; and a Commander control, which drivers can operate solely through feeling.

Mazda is also bringing an application platform whose purpose is to give App developers access to information necessary in designing safe applications for in-car use.

When the 2014 CES opens on Jan. 7, all of Mazda’s innovative technology will be aimed at one thing: enhancing your “driving pleasure.”

Three Mazda 2014 Models Receive Top Safety Ratings

As you drive in your 2014 Mazda3, Mazda6, or CX-5 from Bakersfield Mazda, rest assured that your vehicle is tested and proven to keep you safe wherever you go. These three vehicles were awarded with “Top Safety Pick+” distinctions by the Insurance Institute for Highway Safety (IIHS).

Mazda 2014 Models

In a year with new, more stringent criteria, three of Mazda 2014 Models were among only 22 to earn the title of “Top Safety Pick+”, giving Mazda’s brand the second-highest number of safety honors in the industry.

The automaker attributes much of this success to its exclusive SKYACTIV TECHNOLOGY, which strives to optimize fuel-efficient performance of the gasoline engine.

“A redesign is not simply a matter of changing a vehicle’s sheet metal draping but involves dramatically altering its insides, outsides and everything in between to make that vehicle not only look great but be more efficient, more powerful and, most importantly, safer,” said Jim O’Sullivan, president and CEO for Mazda North American Operations.

“With our new fleet of SKYACTIV vehicles, the 2014 Mazda3, Mazda6 and CX-5 were created to be the best in their segments from fuel economy and safety to dynamics and performance, and having earned Top Safety Pick+ distinctions is further proof to their success.”

Mazda plans to implement SKYACTIV TECHNOLOGY in each of its new models.

So sit back and relax, knowing you can enjoy a nice, safe ride in Mazda 2014 models.