Mazda’s Rotary Engine May Get a New Mission in the Mazda2

2013 Mazda2Mazda has a new prototype in the works as the company experiments with hybrid technology and California’s rigid zero-emission requirements.

Though Mazda’s new CEO, Masamichi Kogai, originally stated future production of Mazda’s rotary engine would remain halted, that same rotary engine is now being used to transform the Mazda2 hatchback into an extended-range hybrid.

For now, Mazda is calling it the Rotary Engine Range Extender, or RE Range Extender for short.

There are still no plans at the moment to enter this vehicle into production, but as engineers continue to “tinker” with the technology, its benefits may prove worthy of pulling the rotary engine out of retirement.

The RE Range Extender is powered with an electric motor. A 0.33-liter rotary engine uses fuel to recharge a lithium-ion battery. With the modified engine, the RE Range Enxtender could see a range of 248 miles, twice that of the current all-electric Mazda2.

“We are the first and only manufacturer to commercialize the rotary engine,” Kogai told Automotive News in regard to the company’s decision to hang on to the rotary engine even without current plans to continue its use. “In that respect we have some responsibility.”

Based on the present possibilities resulting from Mazda engineers’ tinkering, the rotary engine could become a more valuable option in the near future. We at Bakersfield Mazda will wait with you to see what the automaker decides to do.

Mazda Gives Consumers the Best Fuel Efficiency Cars in the Industry

In the recently released United States Environmental Protection Agency fuel economy report for cars and light trucks, Mazda was recognized for having a fleet of the most fuel efficient vehicles on the market.

Best Fuel Efficiency

Creating the Best Fuel Efficiency vehciles, Mazda’s adjusted fleet-wide numbers ranked highest in mpg performance and lowest in CO2 emissions.

The company boasts 27.1 mpg in its 2012 model year vehicles, an increase of 2.1 miles per gallon over the 2011 models. According to the report, it is the second largest increase in the industry.

CO2 emissions were reported at 328, the lowest in the industry.

Mazda reached these record numbers through its award-winning SKYACTIV TECHNOLOGY, which provides an affordable alternative for those shopping for a new car.

“While other manufacturers have turned their attention to hybrids and electric cars, we chose to focus on perfecting the base technology used in more than 90 percent of the cars and SUVs sold today: the internal combustion engine. Through analyzing and refining this technology, as well as every other component in a modern automobile, Mazda has been able to achieve class-leading fuel economy in nearly every segment it competes in, and bring that technology – at an affordable price – to every customer,” said Jim O’Sullivan, Mazda North American Operations president and CEO.

Check out our Bakersfield Mazda inventory Best Fuel Efficiency fuel-efficient vehicles, and start saving the planet and your wallet today.

Shopping Made Easy: Automotive Christmas Gift Ideas

Christmas Gift IdeasYou’ve probably been scouring the stores for the perfect gift for that special someone on your Christmas list. If you haven’t found it yet, don’t despair. We at Bakersfield Mazda have some great Christmas Gift Ideas for everyone on your list.

For the person who lives on-the-go, car deodorizers make great stocking stuffers. Not that you want to encourage the habit, but a small organizer bin may be in order if the clothes in the trunk are getting a little out of hand.

For the directionally challenged who finds a way to get lost five minutes from home – and trust us, we have no room to judge – a GPS is a gift that will quickly pay for itself in time and gas saved.

The fashionista will likely enjoy car accessories like steering wheel and seat covers, a bumper sticker or a charm to dangle from the rearview mirror.

Of course, we can’t forget the car enthusiast. He or she may have specific auto tools or gadgets in mind, but a subscription to a car magazine or additional supplies like oil or brake pads are much appreciated Christmas Gift Ideas.

Hopefully, we’ve made your Christmas shopping just a little bit easier. Let us know what auto gifts you’ll be getting the next time you’re at the store.

Mazda3 Wins First-Ever Innovation Vehicle of the Year Award

The all-new 2014 Mazda3 is a sleek, efficient, safe, technologically-advanced, fun-to-drive hatchback. And, the 2014 Mazda3 Wins the Motor Press Guild’s Innovation Vehicle of the Year.

Mazda3 wins

2014 Mazda3 Redesign

In its first year awarding IVYs, the Motor Guild Press chose to highlight two vehicles that portrayed innovative solutions and exceeded expectations in overall performance value.

The Mazda3 was selected specifically as the winning vehicle under $29,000 for its SKYACTIV technologies, which prioritize fuel economy without sacrificing the fun-to-drive feel, and its advanced safety features.

“The 2014 Mazda3’ success continues to show that compact no longer means cheap, that non-luxury no longer means non-premium,” said Jim O’Sullivan, president and CEO of Mazda North American Operations.

“It’s a great honor to be awarded [Motor Press Guild’s] first-ever IVY. We are proud to offer consumers – and critics – a vehicle that exceeds expectations and innovation not only in driving excitement but also in safety, fuel economy, technology and value. It’s no secret that Mazda3 is our best-selling vehicle worldwide, and it’s no secret as to why,” he added.

Have you stopped by Bakersfield Mazda yet to check out all the 2014 Mazda3 has to offer? Go for a test drive and immediately know why the Mazda3 Wins this years First-Ever Innovation Vehicle of the Year Award.