2016 MX-5 Miata Is on Its Way (Almost) with Greater Fuel Efficiency

As we wait for the arrival of the 2016 MX-5 Miata, we have more good news to share about the all-new roadster. Equipped with Mazda’s expertly engineered SKYACTIV Technology, the car looks great as it zips by the previous manual transmission model with 25% greater fuel efficiency.

2016 MX-5 Miata

The MX-5 comes standard with the SKYACTIV-G 2.0-liter engine and SKYACTIV-MT six-speed manual transmission for an EPA-estimated 30 miles per gallon, combined — 27 mpg city and 34 mpg highway. Outfitted with the available automatic transmission, the MX-5 kicks up its highway efficiency to 36 mpg.

“SKYACTIV Technology is more than a catchphrase for Mazda; it’s a total effort to increase efficiency, improve performance, safety and technology and instill each Mazda vehicle with a directness and responsiveness that’s unmatched in the segments in which our vehicles compete,” said president and CEO of Mazda North American Operations, Jim O’Sullivan. “The 2016 MX-5 shows that a sports car can hit all targets today’s buyers want.”

As part of Mazda’s incorporation of the SKYACTIV Technology, the automaker used its “Gram Strategy” to shed 150 pounds from 2016 MX-5, while increasing the strength and safety of the vehicle.

Production for the 2016 MX-5 Miata began on April 20, so it won’t be long now before we finally get a chance to see the all-new model up close and personal. Stay tuned for news of its arrival. We at Bakersfield Mazda are pretty sure you’ll want to come visit us.

Mazda Bike Concept and Couch Revealed

Typically, many of the design concepts that stem from the Mazda Motor Corporation have a four-cylinder engine carried by four wheels that can “zoom zoom” to anywhere you want to go. That is, until now. Recently revealed on the eve of the, “Mazda Design: The Car as Art” in Milan, Italy, the car company revealed two new design concepts: a bicycle and a sofa.

Stemming from Mazda’s “KODO – Soul of Motion” design philosophy – that design is a method of creating an emotional bond between car and driver, the two non-automobile design concepts contain the flowing lines of the Mazda3, Mazda6, and CX-9 intended to emulate the appearance of motion even though the objects are at rest.

The Mazda bike concept, called “Bike by KODO concept,” is made from a single sheet of steel with a red crossbar and black leather seat accented by the same red thread and stitch pattern from the interior of the Mazda MX-5.

The “Sofa by KODO” also reflects the simple design elegance found in the bike concept made from a polished aluminum frame with a hint of red along the middle. According to the Mazda press release, the couch “evokes the strong stance common to all of Mazda’s new-generation vehicles.”

Be sure to come visit us at Bakersfield Mazda, and fall in love with the design that Mazda imbues into all of its fleet.

In a Beauty Contest, Mazda Would Win: The KBB Best Car Styling Award

The new Mazda lineup looks fantastic – but don’t just take our word for it here at Bakersfield Mazda. Kelley Blue Book (KBB) recently awarded the automaker the Brand Image Award for “Best Car Styling.” Mazda’s Soul of Motion design has been officially recognized for is unique style and innovative aesthetics.

KBB Best Car Styling

The reasoning behind giving Mazda the KBB Best Car Styling Award is especially clear with the 2016 Mazda CX-5.

So what exactly is Soul of Motion design? This concept is inspired by the movement of animals and embodies power, dexterity, and vitality, according to Mazda. New models are made to be sleek, efficient, and chocked full of power.

“Mazda has spent many years exploring the concept of ‘motion,’ offering customers designs that are exciting both to view and to drive,” said Ikuo Maeda, the head of Mazda’s Design Division. Mazda has pursued the concept of more athletic and sporty motion, and has adopted dynamic designs for all Mazda models.”

The KBB Best Car Styling award reflects Mazda’s commitment to driver enjoyment and efficiency. Every new model is designed with precision and power in mind, not to mention beautiful contours.

New MX-5 Launch Edition and MX-5 Club Introduced in New York

If you haven’t yet splurged on a new 2016 Mazda MX-5 Miata, you can congratulate yourself for your patience, as the Japanese automaker has just announced two new editions that’ll join the highly anticipated roadster.

At the New York International Auto Show, Mazda introduced the new MX-5 Launch Edition and MX-5 Club, both of which add extra features to somehow make the car more appealing.

The Club edition is the most interesting version. It comes with 17-inch gunmetal alloys, a limited-slip differential, Bilstein shocks, a tower brace, and new front and rear spoilers. Buyers will also be able to upgrade to Brembo front brakes if they choose.

The Launch Edition is all about exclusivity and will only be offered to the first 1,000 customers who place their orders for a new Miata in the United States. It’s based on the Grand Touring trim and comes with an exclusive combination of Soul Red paint with a tan leather interior.

Visit Bakersfield Mazda to learn all you need about the new MX-5 Miata!

Mazda Supports Student-led Project to Reduce Distracted Driving

Mazda Foundation USA is supporting After-School All-Stars (ASAS) in their mission to provide “programs that keep children safe and help them succeed in school and life.”  In its role, Mazda partnered with Project Yellow Light to help ASAS Atlanta Youth to put on “Super Saturday Service Day,” which was held last Saturday, April 4th.

“Super Saturday Service Day” is an event similar to a carnival, where participating students perform skits, poems, speeches and dances to illustrate the threat distracted driving poses in our communities. More than 1,500 students and members of the Atlanta community attended the Service Day event.

 

“These students bring such creative approaches to spread the message that distracted driving is a serious community concern,” said Tamara Mlynarczyk, Manager, Public Affairs, Mazda North American Operations in a statement. “From ‘Super Saturday Service Day’ here in Atlanta to rallies, social media campaigns and parent engagement nights, ASAS Youth Advisory Board Members mobilized their peers and demonstrated incredible social responsibility. The Mazda Foundation is proud to support these young civic leaders.”

The “Super Saturday Service Day” is just one of nine events that ASAS will organize in an effort to educate communities nation-wide on the dangers of distracted driving.

To learn more about the important work that After-School All-Stars is doing for the children in our communities, visit afterschoolallstars.org.

Here at Bakersfield Mazda, we are proud to support ASAS in their mission to offer school-aged children safe and productive after-school programs.

2015 Mazda CX-5 Named One of the Most Fun and Best SUVs under $25k

Kelley Blue Book recently named the new 2015 Mazda CX-5 to its lists of Most Fun SUVs and Best SUVs under $25k! The refreshed CX-5 struck a chord with KBB and consumers everywhere with its affordability, sporty design, and aggressive handling when it was named one of the most fun SUVs to drive.

Best SUVs under $25k

The new CX-5 also made a name for itself on KBB’s 10 Best All-Wheel-Drive Vehicles Under $25k list. The price point of the AWD CX-5 astounded KBB and others because it is able to offer drivers so much at such an affordable price compared to many competitors.

KBB said, “Like most of the automaker’s entries, Mazda CX-5 compact SUV is among the most fun-to-drive, most stylish vehicles in its class. Optional all-wheel drive only adds to its abilities.”

If you’re interested in the award winning 2015 CX-5, visit us at Bakersfield Mazda today!

2016 Mazda Miata’s Forza Horizon 2 Debut

Mazda struck a deal with Microsoft not too long ago and it isn’t for the tech inside the car. Forza Horizon 2, exclusive to Xbox One, will give players and car enthusiasts alike a look at the newest MX-5 model. But the Mazda Miata’s Forza Horizon 2 debut isn’t without its catches.

Mazda Miata’s Forza Horizon 2

Mazda Miata’s Forza Horizon 2 debut will give car enthusiasts / XBox owners an exclusive look.

The two companies are giving players the opportunity to win the fourth generation roadster in the Time Trial Rivals Contest. Head to the Games, Music, Movies, or Apps channels on the console then click on the Mazda MX-5 advertisement.

From there you’ll enter a hub to register for the contest. Play in the Rival Mode and get behind the wheel of the MX-5 on the Sisteron Perimeter Sprint Track. If you’re one of the top two, Mazda will fly you out to L.A. to go tire-to-tire.

Winner drives home in a life-size 2016 Mazda Miata roadster.

The 2016 Mazda Miata is part of a FREE Mazda MX-5 downloadable content, available March 17th. Also included in the DLC pack is a 2010 Mazdaspeed MX-5 concept, 2005 Mazdaspeed MX-5, and a 1990 MX-5. Which are all FREE for download in-game. The contest lasts from March 17th to April 30th.

New Mazda Miata Model Rolls Onto the Assembly Line

Here’s a quick question for all you automobile enthusiasts out there: which car holds the Guinness World Record as the best-selling two-seater sports car? If your answer was the Mazda MX-5 Miata—well, you’re right, but then again you might have just read the blog title and put two and two together. Either way, the Miata will soon build its lead on that record—as a new Mazda Miata model recently rolled onto the assembly line.

New Mazda Miata

The 2016 Mazda Miata is being built at the Ujina Plant No. 1 in Hiroshima, and it will go on sale first in Japan this June. Hopefully, an American debut won’t be too far behind that global debut. The 2016 model embodies the tagline “innovate in order to preserve.” To that end, they’ve added safety features, made the car more efficient, and—of course—added the brand’s signature SKYACTIV technology and KODO-Soul of Motion design ethic.

The MX-5 is a worldwide sports legend, and it has already sold over 950,000 units. This fourth generation model looks to boost that number even higher. Come see us at Bakersfield Mazda to learn more about the MX-5—including just how fun it is to drive.

The Joy Of Driving: Mazda’s SkyActiv Technology

According to Russell Wager, Mazda’s CMO in the U.S, Mazda’s SkyActiv technology is like a certain vegetable. “Once you start peeling the onion away, it’s a pleasant surprise.” What happens when people get to the core? “Their propensity to put the brand on their shopping lists increases dramatically.”

So, what is the SkyActiv technology? It’s really a combination of elements, all combined to put Mazda on the leading-edge of automotive technology.

Mazda's Skyactiv technology

The best part about Mazda’s Skyactiv technology is that you don’t have to drive the 2016 Mazda MX-5 Global Cup Car to enjoy it.

ENGINES
Mazda’s goal is “ideal combustion.” In this pursuit, they’ve developed the SkyActiv-G, a gasoline engine that features the world’s highest compression ratio. 

TRANSMISSIONS
The SkyActiv Drive is a transmission with a “substantially direct drive feel.” It employs the classic combination of “a torque converter and stepped automatic transmission.” 

PLATFORM
The SkyActiv body and SkyActiv chassis achieve the seemingly impossible goal of weight reduction–which enhances fuel economy–while maintaining the needed rigidity to prove successful in crash tests.

SkyActiv is something that grew out of Mazda’s philosophy of creating better fuel economy without sacrificing an enjoyable driving experience.  Test it out for yourself here at Bakersfield Mazda!

Tips On How To Increase A Car’s Resale Value

Most of us don’t drive our cars into the ground, so to speak. We normally sell the vehicle at some point, when the miles have reached a certain threshold or when a necessary repair comes up. Knowing this, it behooves us to do everything we can to insure that our vehicles show as much value as possible. To help in that endeavor, we’ve compiled a few tips on how to increase a car’s resale value.

how to increase a car’s resale value

Get a great used car like this 2015 Mazda CX-5 Grand Touring and learn to take care of it so it last for a long time and holds its value.

Appearance is huge. This is about controlling a potential buyer’s emotional response. In reality, the buyer can just as easily wax the car after they buy it. But it can pay dividends to wash and wax the car before selling it. Make a good first impression! Along with a good waxing, buff out any cloudy or glazed headlights and scrub the brake dust off of your rims.

Beyond the car’s current condition and its appearance, the buyer is going to be very interested in the car’s history. So, have your papers in order. Hopefully, you’ve kept proof of repairs. If you’ve miraculously kept proof of oil changes, that would impress the most skeptical shopper.

If you’ve made a few mistakes with the car you are currently selling, just commit to doing better with the next one. Keep it clean, maintained and collect all relevant papers as you go along. If you’re looking just to trade in your used car for a new one, then come see us at Bakersfield Mazda.