In a Beauty Contest, Mazda Would Win: The KBB Best Car Styling Award

The new Mazda lineup looks fantastic – but don’t just take our word for it here at Bakersfield Mazda. Kelley Blue Book (KBB) recently awarded the automaker the Brand Image Award for “Best Car Styling.” Mazda’s Soul of Motion design has been officially recognized for is unique style and innovative aesthetics.

KBB Best Car Styling

The reasoning behind giving Mazda the KBB Best Car Styling Award is especially clear with the 2016 Mazda CX-5.

So what exactly is Soul of Motion design? This concept is inspired by the movement of animals and embodies power, dexterity, and vitality, according to Mazda. New models are made to be sleek, efficient, and chocked full of power.

“Mazda has spent many years exploring the concept of ‘motion,’ offering customers designs that are exciting both to view and to drive,” said Ikuo Maeda, the head of Mazda’s Design Division. Mazda has pursued the concept of more athletic and sporty motion, and has adopted dynamic designs for all Mazda models.”

The KBB Best Car Styling award reflects Mazda’s commitment to driver enjoyment and efficiency. Every new model is designed with precision and power in mind, not to mention beautiful contours.

New MX-5 Launch Edition and MX-5 Club Introduced in New York

If you haven’t yet splurged on a new 2016 Mazda MX-5 Miata, you can congratulate yourself for your patience, as the Japanese automaker has just announced two new editions that’ll join the highly anticipated roadster.

At the New York International Auto Show, Mazda introduced the new MX-5 Launch Edition and MX-5 Club, both of which add extra features to somehow make the car more appealing.

The Club edition is the most interesting version. It comes with 17-inch gunmetal alloys, a limited-slip differential, Bilstein shocks, a tower brace, and new front and rear spoilers. Buyers will also be able to upgrade to Brembo front brakes if they choose.

The Launch Edition is all about exclusivity and will only be offered to the first 1,000 customers who place their orders for a new Miata in the United States. It’s based on the Grand Touring trim and comes with an exclusive combination of Soul Red paint with a tan leather interior.

Visit Bakersfield Mazda to learn all you need about the new MX-5 Miata!

Mazda Supports Student-led Project to Reduce Distracted Driving

Mazda Foundation USA is supporting After-School All-Stars (ASAS) in their mission to provide “programs that keep children safe and help them succeed in school and life.”  In its role, Mazda partnered with Project Yellow Light to help ASAS Atlanta Youth to put on “Super Saturday Service Day,” which was held last Saturday, April 4th.

“Super Saturday Service Day” is an event similar to a carnival, where participating students perform skits, poems, speeches and dances to illustrate the threat distracted driving poses in our communities. More than 1,500 students and members of the Atlanta community attended the Service Day event.

 

“These students bring such creative approaches to spread the message that distracted driving is a serious community concern,” said Tamara Mlynarczyk, Manager, Public Affairs, Mazda North American Operations in a statement. “From ‘Super Saturday Service Day’ here in Atlanta to rallies, social media campaigns and parent engagement nights, ASAS Youth Advisory Board Members mobilized their peers and demonstrated incredible social responsibility. The Mazda Foundation is proud to support these young civic leaders.”

The “Super Saturday Service Day” is just one of nine events that ASAS will organize in an effort to educate communities nation-wide on the dangers of distracted driving.

To learn more about the important work that After-School All-Stars is doing for the children in our communities, visit afterschoolallstars.org.

Here at Bakersfield Mazda, we are proud to support ASAS in their mission to offer school-aged children safe and productive after-school programs.

2015 Mazda CX-5 Named One of the Most Fun and Best SUVs under $25k

Kelley Blue Book recently named the new 2015 Mazda CX-5 to its lists of Most Fun SUVs and Best SUVs under $25k! The refreshed CX-5 struck a chord with KBB and consumers everywhere with its affordability, sporty design, and aggressive handling when it was named one of the most fun SUVs to drive.

Best SUVs under $25k

The new CX-5 also made a name for itself on KBB’s 10 Best All-Wheel-Drive Vehicles Under $25k list. The price point of the AWD CX-5 astounded KBB and others because it is able to offer drivers so much at such an affordable price compared to many competitors.

KBB said, “Like most of the automaker’s entries, Mazda CX-5 compact SUV is among the most fun-to-drive, most stylish vehicles in its class. Optional all-wheel drive only adds to its abilities.”

If you’re interested in the award winning 2015 CX-5, visit us at Bakersfield Mazda today!

2016 Mazda Miata’s Forza Horizon 2 Debut

Mazda struck a deal with Microsoft not too long ago and it isn’t for the tech inside the car. Forza Horizon 2, exclusive to Xbox One, will give players and car enthusiasts alike a look at the newest MX-5 model. But the Mazda Miata’s Forza Horizon 2 debut isn’t without its catches.

Mazda Miata’s Forza Horizon 2

Mazda Miata’s Forza Horizon 2 debut will give car enthusiasts / XBox owners an exclusive look.

The two companies are giving players the opportunity to win the fourth generation roadster in the Time Trial Rivals Contest. Head to the Games, Music, Movies, or Apps channels on the console then click on the Mazda MX-5 advertisement.

From there you’ll enter a hub to register for the contest. Play in the Rival Mode and get behind the wheel of the MX-5 on the Sisteron Perimeter Sprint Track. If you’re one of the top two, Mazda will fly you out to L.A. to go tire-to-tire.

Winner drives home in a life-size 2016 Mazda Miata roadster.

The 2016 Mazda Miata is part of a FREE Mazda MX-5 downloadable content, available March 17th. Also included in the DLC pack is a 2010 Mazdaspeed MX-5 concept, 2005 Mazdaspeed MX-5, and a 1990 MX-5. Which are all FREE for download in-game. The contest lasts from March 17th to April 30th.

New Mazda Miata Model Rolls Onto the Assembly Line

Here’s a quick question for all you automobile enthusiasts out there: which car holds the Guinness World Record as the best-selling two-seater sports car? If your answer was the Mazda MX-5 Miata—well, you’re right, but then again you might have just read the blog title and put two and two together. Either way, the Miata will soon build its lead on that record—as a new Mazda Miata model recently rolled onto the assembly line.

New Mazda Miata

The 2016 Mazda Miata is being built at the Ujina Plant No. 1 in Hiroshima, and it will go on sale first in Japan this June. Hopefully, an American debut won’t be too far behind that global debut. The 2016 model embodies the tagline “innovate in order to preserve.” To that end, they’ve added safety features, made the car more efficient, and—of course—added the brand’s signature SKYACTIV technology and KODO-Soul of Motion design ethic.

The MX-5 is a worldwide sports legend, and it has already sold over 950,000 units. This fourth generation model looks to boost that number even higher. Come see us at Bakersfield Mazda to learn more about the MX-5—including just how fun it is to drive.

The Joy Of Driving: Mazda’s SkyActiv Technology

According to Russell Wager, Mazda’s CMO in the U.S, Mazda’s SkyActiv technology is like a certain vegetable. “Once you start peeling the onion away, it’s a pleasant surprise.” What happens when people get to the core? “Their propensity to put the brand on their shopping lists increases dramatically.”

So, what is the SkyActiv technology? It’s really a combination of elements, all combined to put Mazda on the leading-edge of automotive technology.

Mazda's Skyactiv technology

The best part about Mazda’s Skyactiv technology is that you don’t have to drive the 2016 Mazda MX-5 Global Cup Car to enjoy it.

ENGINES
Mazda’s goal is “ideal combustion.” In this pursuit, they’ve developed the SkyActiv-G, a gasoline engine that features the world’s highest compression ratio. 

TRANSMISSIONS
The SkyActiv Drive is a transmission with a “substantially direct drive feel.” It employs the classic combination of “a torque converter and stepped automatic transmission.” 

PLATFORM
The SkyActiv body and SkyActiv chassis achieve the seemingly impossible goal of weight reduction–which enhances fuel economy–while maintaining the needed rigidity to prove successful in crash tests.

SkyActiv is something that grew out of Mazda’s philosophy of creating better fuel economy without sacrificing an enjoyable driving experience.  Test it out for yourself here at Bakersfield Mazda!

Tips On How To Increase A Car’s Resale Value

Most of us don’t drive our cars into the ground, so to speak. We normally sell the vehicle at some point, when the miles have reached a certain threshold or when a necessary repair comes up. Knowing this, it behooves us to do everything we can to insure that our vehicles show as much value as possible. To help in that endeavor, we’ve compiled a few tips on how to increase a car’s resale value.

how to increase a car’s resale value

Get a great used car like this 2015 Mazda CX-5 Grand Touring and learn to take care of it so it last for a long time and holds its value.

Appearance is huge. This is about controlling a potential buyer’s emotional response. In reality, the buyer can just as easily wax the car after they buy it. But it can pay dividends to wash and wax the car before selling it. Make a good first impression! Along with a good waxing, buff out any cloudy or glazed headlights and scrub the brake dust off of your rims.

Beyond the car’s current condition and its appearance, the buyer is going to be very interested in the car’s history. So, have your papers in order. Hopefully, you’ve kept proof of repairs. If you’ve miraculously kept proof of oil changes, that would impress the most skeptical shopper.

If you’ve made a few mistakes with the car you are currently selling, just commit to doing better with the next one. Keep it clean, maintained and collect all relevant papers as you go along. If you’re looking just to trade in your used car for a new one, then come see us at Bakersfield Mazda.

5 Steps to Follow After a Car Accident

steps to follow after a car accident

We hope that none of our readers have the misfortune of ever being in a car accident, but according to the statistics, we realize that is highly unlikely. So, if you ever find yourself in a fender-bender or single car accident, here are some steps to follow after a car accident according to Motoramic.

  1. Take pictures. With your cell phone, take a few pictures of the area of impact on your vehicle, and if another car or even light pole was involved, the damaged areas there as well. This will provide physical evidence of what took place to ensure accuracy for the police report and insurance claims.
  2. Practice your side of the story. According to Motoramic, “It’s always best to be calm, factual, and use any evidence available to add support to your statement.”
  3. You don’t need to be the first one to talk to the police. Present the facts in a calm, reasonable manner. Show them your pictures, any vehicular damage, and let them ask the questions.
  4. Record the conversation between you and the police. This is perfectly legal and within your rights and can help with insurance companies, and potential misinformation found in the police report.
  5. Check the Police report. If you find that there is inaccurate information in the police report, make an appointment with the officer so that the report can be revised – this is where a recorded conversation and pictures come in handy!

As emotions can run high at the scene of an accident, we encourage our readers to print this list to keep somewhere in your car, but mainly we wish you all safe driving and travels! If ever you should need service after an accident, we hope you consider Bakersfield Mazda.

The Edmunds.com 2015 Most Popular Award Goes to Three Different Mazdas

Soaring ahead of the competition, three new Mazda’s were given the Edmunds.com 2015 Most Popular award.  With stylish new design and state-of-the-art technology in every model, it’s no wonder Mazda dominated the judging.

According to Mazda, the Mazda3 won the Compact Car category, the CX-5 won the Compact Crossover SUV category, and the CX-9 won the Large Crossover SUV segment. The 2015 Most Popular award was based on the vehicles which received the most car-shopper consideration from January 1, 2014 through October 31, 2014.

So why were these three Mazdas so popular? Both the 2015 Mazda CX-5 and the 2015 Mazda3 are equipped with Skyactiv Technology which allows these two models to achieve among the best fuel economy and unique driving dynamics compared to other cars. The Mazda CX-9 features a refined interior, tons of power, and agile handling all while having enough seating for seven.

With all of this in mind, in comes as no surprise that shoppers considered Mazda more than any other automaker in these categories. Try out the CX-5 and Mazda3 for yourself here at Bakersfield Mazda.