Mazda Earns Recognition for Most Improved Non-Premium Brand in APEAL Study

In the recent 2014 J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study, Mazda was the most improved non-premium brand. The Mazda brand improved seven positions over last year’s study and came in 9th place this year with 790 points.

“One of the main principles in our DNA is ‘Kaizen,’ which is a Japanese term that means ‘continuous improvement through wisdom and ingenuity,’” said Jim O’Sullivan, president and CEO, Mazda, in a statement. “Mazda’s improvement in this year’s 2014 J.D. Power APEAL study shows that our continued focus on improving vehicles through ongoing evaluations and customer feedback is changing their opinion of the brand, and for the better. Customers are more satisfied with their new Mazda than ever before.”

2014 Mazda6

In addition to being the most improved non-premium brand, the 2014 Mazda6 had the highest score, 821 points, in the Midsize Car segment, scoring 21 points higher than the segment average. Other Mazda cars also performed well in the study, including the 2014 Mazda3, which scored 17 points above the Compact Car average and the 2014 Mazda CX-5, which was ranked fourth out of 13 in the Compact SUV category.

Come check out any of these high-scoring Mazda vehicles available today at Bakersfield Mazda.

Finding the Best Back to School Car

For those of us with school-aged children, you’re probably already thinking about or longing for back-to-school time. If you have a new driver or perhaps a recent high school graduate you might have a car on your school supplies list this year.

Here are a few tips for finding the best back to school car.

  • Discuss priorities. Talk with your student to find out why he or she wants in a car. Your ideas of wants vs. needs are probably different, but find a way to compromise. Remember, that if you get a car they actually want to drive, they will probably take better care of it.
  • New vs. used. One of the most important steps in finding a back to school car is whether you want a new or used vehicle. Keep in mind that used cars generally offer a better value; however, new cars will give you the best safety and technology features.
  • Budget. What is your budget for this car? Is your child contributing to the purchase price and upkeep? Who is paying for gas, insurance, and repairs? Don’t forget all of these related car expenses before you settle on a specific model.

Once you and your scholar have hammered out these details, it’s time to start test driving. Both the Mazda2 and Mazda3 are great back to school options that are economical, safe, and fun to drive. Come visit us today at Bakersfield Mazda and we’ll help you find the best back to school car.

best back to school car

2012 Mazda3

2015 Mazda2 Gets Redesigned

For the first time in seven years, the Mazda2 is getting redesigned. The Mazda2 is Mazda’s smallest offering with sporty hatchback looks.

Introduced in Japan under the Demio name, the 2015 Mazda2 will come to the U.S. later this year. It will use Mazda’s fuel-saving, lightweight SkyActiv technologies, including engines, transmissions, body, and chassis.

2015 Mazda2

Do you like the 2014 Mazda2 more? Comment below and let us know.

The Mazda2’s new looks follow Mazda’s Kodo design language in the same lines as the Mazda3 and Mazda6 and is heavily influenced by the Hazumi concept that was on display in Geneva in March. Mazda hasn’t said which engines the U.S. market will see, but most likely it will be the 1.5-liter gasoline engine that is rated at 99 horsepower. Other markets, such as Japan and Europe will get the SKYACTIV-D 1.3-liter and 1.5-liter diesel engines.

It’s so refreshing to see such a stylishly designed small car. Just because you want to drive something small, that doesn’t mean you want something bland and boring with no high-tech features.

Mazda will release more information on the redesigned Mazda2 as the year progresses. The 2015 Mazda2 will roll into Bakersfield Mazda sometime during the fourth quarter of this year.

2016 Mazda MX-5 Miata Reveal Set for September 3, 2014

We finally have a confirmed date for the 2016 Mazda MX-5 Miata reveal – September 3, 2014. Mazda released a video confirming the date, but unfortunately, no shots of the actual car, just some subtle exhaust notes.

To make sure no one has a monopoly on the excitement, Mazda will hold three simultaneous events, one in Europe, one in Japan, and one in the U.S. All three cars will be uncovered at the same time, with the U.S. event held in Monterey, California.

As far as what we should expect from the fourth-generation MX-5, Mazda has been pretty close-lipped. We got to see the new SkyActiv chassis at the New York Auto Show a few months ago and learned that it should weigh 220 pounds less than the outgoing model. It is also expected to come with a choice of two SkyActive engines, either a 1.5- or a 2.0-liter version. And, based on the exciting exhaust noises in the short video, we’re guessing some turbocharging is in store as well.

What do you hope to see in the 2016 Mazda MX-5?

Rumored Mazda Rotary Engine May Be Coming in 2017

While everyone is focused on the 25th anniversary of the Mazda MX-5, an even bigger anniversary is just a few years away—the 50th anniversary of Mazda’s first rotary engine. With this in mind, a rumored Mazda rotary engine may make an appearance in May 2017 to mark the occasion.

Motoring, an Australian automotive site, has reported that this new engine may take its form in the next-generation RX-7, which is due out in 2017. The report also states that a Mazda source said the engine may be a twin-scroll turbocharged rotary with an output of near 450 horsepower.

rumored Mazda rotary engine

The rumored rotary engine will not look similar to under the hood of this 2014 MX-5

Mazda’s first rotary engine was the Cosmo Sport, launched in 1967, making 2017 the ideal time to bring a rotary engine back. Motoring says this new Mazda RX-7 will take aim at the highest level of popular sports car, including Ferrari and Porsche, which is why it will come equipped with two turbochargers!

Are you a rotary engine aficionado? Tell us how excited you are about this announcement in the comments below.

Mazda Miata Marriage Proposal

You may have heard of a 21-gun salute, but what about a 44-Miata marriage proposal?  Many men work hard to find creative ways to propose, but, at least in the automotive world, Colin Burgess’s proposal may take the cake.

Recently, aerial photographer Burgess decided to propose to his girlfriend, Caitlin, with the help of 44 Mazda Miatas. Burgess had the Miatas spell out “Marry Me?” and then flew his aerial photography drone overhead while his girlfriend watched the camera. After realizing the question was for her, she said yes.

Miata marriage proposal

According to a CNN interview, the couple had their first date in his red 1992 Miata, which he used to form part of the “M” in “Marry.”

Everybody loves a Miata; however, with a baby on the way, the couple may need to upgrade to something a bit bigger. Perhaps a Mazda CX-5 or CX-9 is in their future.

Here at Bakersfield Mazda we want to congratulate the happy couple and wish them a lifetime of happiness together.

Independence Day Activities in Bakersfield

As July 4 gets closer, you might be wondering about Independence Day activities in Bakersfield. Here are a few local events to get you started.

  • Bakersfield Winds Patriotic Concert. Music always stirs the soul and what better way to feel patriotic than by listening to some of the greatest patriotic music played by some incredible musicians. This annual event will be held on June 30 at 7:30 pm at Olive Drive Church in Bakersfield. Musical selections include music from the movie Lincoln, “Stars and Stripes Forever,” selections from Oklahoma, and more. Suggested admission is $5, but veterans are admitted for free.
  • The Fourth at River Walk Celebration. Independence Day isn’t complete until you’ve seen some fireworks. Stop by the River Walk Park here in Bakersfield and listen to performances by Right Cross and Foster Campbell before the spectacular fireworks display. Bring your own picnic, blankets, and chairs and enjoy a night out on the lawn. Call 661-852-7300 for more information.
  • 4th of July Hotdog Festival. What’s more American than hotdogs? Not much. Head to nearby Tehachapi on July 4 and spend the day celebrating America. There will be fun activities throughout the day including the Wiener Dog races, music, fireworks, and of course hot dogs (and other food).

Independence Day activities in Bakersfield

Here at Bakersfield Mazda, we wish everyone a happy Independence Day and hope everyone stays safe and gets to spend some time with family and friends.

Could A Rotary-Powered Mazda Sports Car Be Coming Your Way?

There’s a whole lot of buzz about a rotary-powered Mazda sports car going into production, and we might see it by 2017. The car will be the successor to the infamous RX-7 and RX-8, and include a rotary engine.

An Auto Express reports states the rotary-powered Mazda will be based on an extended and reinforced variant of the upcoming fourth-generation Mazda MX-5 Miata’s chassis.

rotary-powered Mazda sports car

Unlike this traditional engine pictured above, rotary engines are usually designed with an odd number of cylinders per row in a radial configuration, in which the crankshaft remained stationary, with the entire crankcase and its attached cylinders rotating around it as a unit in operation. – wikipedia

According to motortrend.com, “While Mazda is the only manufacturer to actively pursue Felix Wankel’s rotary design, the automaker has its work cut out to find solutions to the engine’s inherent flaws of high fuel and oil consumption and low torque output. The new engine is said to be being developed with the automaker’s Skyactiv approach to efficiency used on its piston engines such as natural aspiration, weight reduction, and high compression ratios.”

You can find plenty of speculations about possible design, horsepower capability, and transmission choice, but the truth is, we really won’t know until Mazda introduces the car – and it looks like they’ve got their work cut out in order to bring all elements of this unique sports car to work together.

We can’t wait to hear more about the possible rotary-powered sports car, what about you?

In the meantime, stop by Bakersfield Mazda! We’d love to say hello, and if you’re in the market for a great car, we’ve got a few of those too.

Mazda Educates Students on Racing Technology with R.A.C.E.

When you think about motorsport racing, you probably just think about pure speed and horsepower, but of course, there is a lot more that goes into building a successful race car. In Mazda’s new “Racing Accelerates Creative Education” or R.A.C.E. program, it will reach out to students across the country to show them how science, technology, engineering, and math (STEM) all play a pivotal role in the success of Mazda Racing.

The in-school events will coincide with the 2014 Tudor United SportsCar Championship schedule, which Mazda is racing in this year. One of the last events for this school year was at Martin Luther King Jr. Senior High School in Detroit, Michigan. More than 700 students from 11 Detroit Public Schools met together to explore the world of racing technology.

John Doonan, Director, Mazda Motorsports, said in a statement, “Whether the students have already expressed an interest in STEM or not, we are convinced that our R.A.C.E. program will demonstrate in an interesting, fun and engaging way how science, technology, engineering and mathematics are central to the success of Mazda on the race track and in the marketplace. More important, by showing them examples of how exciting problem solving can be in the STEM arena, we believe students will be even more motivated to always be curious and open minded.”

R.A.C.E.

Mazda will bring its SKYACTIV-D Clean Diesel prototype race car along with select professional drivers to showcase the events. The program’s next stop will be Eastdale Collegiate and Vocational Institute in Toronto, Ontario.

You can check out Mazda’s innovative SKYACTIV Technology yourself by heading over to Bakersfield Mazda.

2015 Mazda CX-5 Earns Top Safety Rating from NHTSA

The National Highway Traffic Safety Administration (NHTSA) has awarded the 2015 Mazda CX-5 the top five-star overall safety rating. This rating puts the CX-5 at the head of the pack in the ever-growing compact crossover segment.

To achieve this overall rating, the CX-5 earned five stars in both the front and side crash tests and four stars in the rollover test.

2015 CX-5

The ultra-safe 2015 CX-5 is already on our lot. Come check it out for yourself

The 2015 CX-5 has also been named an IIHS Top Safety Pick+ by the Insurance Institute for Highway Safety (IIHS) for achieving the top ‘good’ rating in all crash tests, including the small overlap front crash test.

Standard safety features on the 2015 CX-5 include electric stability control, antilock brakes, and daytime running lights. Available safety features include Blind Spot Monitoring, an adaptive front-lighting system, a rearview camera, Smart City Brake Support, and all-wheel drive.

If you want the most up-to-date safety technology and best safety ratings you can get, come check out the 2015 Mazda CX-5, available today at Bakersfield Mazda.