2016 Mazda Miata’s Forza Horizon 2 Debut

Mazda struck a deal with Microsoft not too long ago and it isn’t for the tech inside the car. Forza Horizon 2, exclusive to Xbox One, will give players and car enthusiasts alike a look at the newest MX-5 model. But the Mazda Miata’s Forza Horizon 2 debut isn’t without its catches.

Mazda Miata’s Forza Horizon 2

Mazda Miata’s Forza Horizon 2 debut will give car enthusiasts / XBox owners an exclusive look.

The two companies are giving players the opportunity to win the fourth generation roadster in the Time Trial Rivals Contest. Head to the Games, Music, Movies, or Apps channels on the console then click on the Mazda MX-5 advertisement.

From there you’ll enter a hub to register for the contest. Play in the Rival Mode and get behind the wheel of the MX-5 on the Sisteron Perimeter Sprint Track. If you’re one of the top two, Mazda will fly you out to L.A. to go tire-to-tire.

Winner drives home in a life-size 2016 Mazda Miata roadster.

The 2016 Mazda Miata is part of a FREE Mazda MX-5 downloadable content, available March 17th. Also included in the DLC pack is a 2010 Mazdaspeed MX-5 concept, 2005 Mazdaspeed MX-5, and a 1990 MX-5. Which are all FREE for download in-game. The contest lasts from March 17th to April 30th.

New Mazda Miata Model Rolls Onto the Assembly Line

Here’s a quick question for all you automobile enthusiasts out there: which car holds the Guinness World Record as the best-selling two-seater sports car? If your answer was the Mazda MX-5 Miata—well, you’re right, but then again you might have just read the blog title and put two and two together. Either way, the Miata will soon build its lead on that record—as a new Mazda Miata model recently rolled onto the assembly line.

New Mazda Miata

The 2016 Mazda Miata is being built at the Ujina Plant No. 1 in Hiroshima, and it will go on sale first in Japan this June. Hopefully, an American debut won’t be too far behind that global debut. The 2016 model embodies the tagline “innovate in order to preserve.” To that end, they’ve added safety features, made the car more efficient, and—of course—added the brand’s signature SKYACTIV technology and KODO-Soul of Motion design ethic.

The MX-5 is a worldwide sports legend, and it has already sold over 950,000 units. This fourth generation model looks to boost that number even higher. Come see us at Bakersfield Mazda to learn more about the MX-5—including just how fun it is to drive.

The Joy Of Driving: Mazda’s SkyActiv Technology

According to Russell Wager, Mazda’s CMO in the U.S, Mazda’s SkyActiv technology is like a certain vegetable. “Once you start peeling the onion away, it’s a pleasant surprise.” What happens when people get to the core? “Their propensity to put the brand on their shopping lists increases dramatically.”

So, what is the SkyActiv technology? It’s really a combination of elements, all combined to put Mazda on the leading-edge of automotive technology.

Mazda's Skyactiv technology

The best part about Mazda’s Skyactiv technology is that you don’t have to drive the 2016 Mazda MX-5 Global Cup Car to enjoy it.

ENGINES
Mazda’s goal is “ideal combustion.” In this pursuit, they’ve developed the SkyActiv-G, a gasoline engine that features the world’s highest compression ratio. 

TRANSMISSIONS
The SkyActiv Drive is a transmission with a “substantially direct drive feel.” It employs the classic combination of “a torque converter and stepped automatic transmission.” 

PLATFORM
The SkyActiv body and SkyActiv chassis achieve the seemingly impossible goal of weight reduction–which enhances fuel economy–while maintaining the needed rigidity to prove successful in crash tests.

SkyActiv is something that grew out of Mazda’s philosophy of creating better fuel economy without sacrificing an enjoyable driving experience.  Test it out for yourself here at Bakersfield Mazda!

Tips On How To Increase A Car’s Resale Value

Most of us don’t drive our cars into the ground, so to speak. We normally sell the vehicle at some point, when the miles have reached a certain threshold or when a necessary repair comes up. Knowing this, it behooves us to do everything we can to insure that our vehicles show as much value as possible. To help in that endeavor, we’ve compiled a few tips on how to increase a car’s resale value.

how to increase a car’s resale value

Get a great used car like this 2015 Mazda CX-5 Grand Touring and learn to take care of it so it last for a long time and holds its value.

Appearance is huge. This is about controlling a potential buyer’s emotional response. In reality, the buyer can just as easily wax the car after they buy it. But it can pay dividends to wash and wax the car before selling it. Make a good first impression! Along with a good waxing, buff out any cloudy or glazed headlights and scrub the brake dust off of your rims.

Beyond the car’s current condition and its appearance, the buyer is going to be very interested in the car’s history. So, have your papers in order. Hopefully, you’ve kept proof of repairs. If you’ve miraculously kept proof of oil changes, that would impress the most skeptical shopper.

If you’ve made a few mistakes with the car you are currently selling, just commit to doing better with the next one. Keep it clean, maintained and collect all relevant papers as you go along. If you’re looking just to trade in your used car for a new one, then come see us at Bakersfield Mazda.

5 Steps to Follow After a Car Accident

steps to follow after a car accident

We hope that none of our readers have the misfortune of ever being in a car accident, but according to the statistics, we realize that is highly unlikely. So, if you ever find yourself in a fender-bender or single car accident, here are some steps to follow after a car accident according to Motoramic.

  1. Take pictures. With your cell phone, take a few pictures of the area of impact on your vehicle, and if another car or even light pole was involved, the damaged areas there as well. This will provide physical evidence of what took place to ensure accuracy for the police report and insurance claims.
  2. Practice your side of the story. According to Motoramic, “It’s always best to be calm, factual, and use any evidence available to add support to your statement.”
  3. You don’t need to be the first one to talk to the police. Present the facts in a calm, reasonable manner. Show them your pictures, any vehicular damage, and let them ask the questions.
  4. Record the conversation between you and the police. This is perfectly legal and within your rights and can help with insurance companies, and potential misinformation found in the police report.
  5. Check the Police report. If you find that there is inaccurate information in the police report, make an appointment with the officer so that the report can be revised – this is where a recorded conversation and pictures come in handy!

As emotions can run high at the scene of an accident, we encourage our readers to print this list to keep somewhere in your car, but mainly we wish you all safe driving and travels! If ever you should need service after an accident, we hope you consider Bakersfield Mazda.

The Edmunds.com 2015 Most Popular Award Goes to Three Different Mazdas

Soaring ahead of the competition, three new Mazda’s were given the Edmunds.com 2015 Most Popular award.  With stylish new design and state-of-the-art technology in every model, it’s no wonder Mazda dominated the judging.

According to Mazda, the Mazda3 won the Compact Car category, the CX-5 won the Compact Crossover SUV category, and the CX-9 won the Large Crossover SUV segment. The 2015 Most Popular award was based on the vehicles which received the most car-shopper consideration from January 1, 2014 through October 31, 2014.

So why were these three Mazdas so popular? Both the 2015 Mazda CX-5 and the 2015 Mazda3 are equipped with Skyactiv Technology which allows these two models to achieve among the best fuel economy and unique driving dynamics compared to other cars. The Mazda CX-9 features a refined interior, tons of power, and agile handling all while having enough seating for seven.

With all of this in mind, in comes as no surprise that shoppers considered Mazda more than any other automaker in these categories. Try out the CX-5 and Mazda3 for yourself here at Bakersfield Mazda.

Mazda Will Donate $4.9 Million to Charity in Drive for Good Event

Mazda has announced it will donate just over $4.9 million to select charities as part of the Mazda Drive for Good event—about 79% more than last year.

You might remember when they kicked off the campaign with this commercial.

The event took place between November 21, 2014 and January 2, 2015, during which Mazda donated $150 to charity for every vehicle it sold in the United States. The money will go to one of four national or 44 local charities, including St. Jude Children’s Research Hospital, American Red Cross, American Heart Association, and the Mazda Foundation. The choice of charity is left up to the customer, who has until January 31, 2015, to make his or her decision as to which charity to donate to.

But Mazda isn’t stopping there. Throughout the year, the company’s employees and dealers across the country will also donate more than 66,000 charitable service hours through various local charitable opportunities, up 17.5% over 2014. That’ll certainly include a few of us here at Bakersfield Mazda!

Mogees Uses Mazda3 to Create an Automotive Musical Instrument

Mogees is an innovative new product, which turns any object into a musical instrument by converting vibrations into musical sounds. Mazda and Mogees teamed up to turn a regular-old Mazda3 into an automotive musical instrument.

The Mazda3 was covered in Mogees and then played by a group of percussionists in this creative video.

The video, released by Mazda UK takes the opportunity to promote both the Mazda3’s daring KODO-Soul of Motion design and the innovative Mogees gadget.

Mogees creator Bruno Zamborlin kicked off the Mogees project in March of 2014 with a Kickstarter campaign, and since then, has been touring Europe with a team of musicians promoting, “gestural music interface” at a variety of concerts and interviews.

Zamborlin describes how the Mogees work, saying that a microphonic sensor is placed on the surface of an object (in this case, the Mazda3) and records different types of touch (like finger tapping, slapping, and fist pounding). The input is then sent to a smartphone, where the different touches sent through a synthesizer app and are played as music.

“We wanted percussionists to take full advantage of electronic music without losing the feeling of touching a real surface. I would love to see people stop watching their tiny touchscreen all the time and start taking more advantage of what they already have around them,” Zamborlin said in an interview with Wired.

Stop by Bakersfield Mazda today to check out the Mazda3’s exciting KODO Soul of Motion design, and follow #MazdaMogees on social media to be a part of the conversation.

Mazda6’s Production Reaches Three Million Units Worldwide

In a testament to the performance sedan’s steadfast popularity, the Mazda6’s production reached a new milestone in November: three million units sold worldwide. This impressive sales achievement was reached just 12 years and nine months after the first-generation Mazda6 began production in February 2002. The Mazda6 is the second fastest model to reach three million units produced, coming in just behind the Mazda3.

Mazda6’s production

Get one of the three million units produced right here at Bakersfield Mazda.

The current Mazda6 is in its third generation, after a full redesign in 2012. The Mazda6 was the second model to join Mazda’s newest generation, adopting the full range of SkyActiv Technology and KODO (Soul of Motion) design theme. The current-generation Mazda6 has received over 40 awards worldwide, including being named 2014 RJC Car of the Year in Japan and nomination as a finalist for the 2013 World Car Design of the Year.

We will see an updated Mazda6 makes its way to Bakersfield Mazda and dealerships nationwide beginning January 2015. According to a recent Mazda news release, the updated Mazda6 will feature a more “refined design expression, enhanced dynamic performance for a more comfortable, higher-quality ride, the Mazda Connect new-generation car connectivity system and i-ACTIVSENSE advanced safety technologies.”

Best of the Year: Mazda Highlights of 2014

Each year, various carmakers meet different milestones and leave behind certain legacies that they will be remembered for. Mazda certainly had a good year, and now that it’s over, we thought it would be good to take a trip down memory lane to see just what the automaker’s year involved. Check out Bakersfield Mazda’s Mazda highlights of 2014!

2016 Mazda MX-5 Miata Debuts

After 11 years of the third-generation MX-5 Miata, Mazda finally unveiled the 2016 model, which would be the first in the sports car’s fourth generation, at a Duran Duran concert back in September. The new Miata weighs in at 220 pounds lighter than the previous generation, which will surely make for better efficiency and faster pickup. The 2016 model is still recognizable as a Miata—just with a lower front end and sleeker lines.

Mazda highlights of 2014

Introduction of the Mazda CX-3

Towards the end of 2014, Mazda unveiled the new CX-3—a small crossover that slots just underneath the existing CX-5. The CX-5 made its debut at the 2014 Los Angeles Auto Show to much applause—which is unsurprising, given its dashing good looks and rumored ultra-efficiency. We won’t see the production version of the CX-3 until next year, but we’re sure excited now we know what to expect!

Mazda2: Japan’s Car of the Year

In October, the Mazda2 was declared Japan’s Car of the Year, narrowly beating out the Mercedes-Benz C-Class. The award was given to the redesigned hatchback, making it the fifth Mazda model to win the award, and the third in three years. The new Mazda2 is fitted with SKYACTIV technology to increase fuel efficiency and boost output. We can expect to see it here sometime next year!