In the recent 2014 J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study, Mazda was the most improved non-premium brand. The Mazda brand improved seven positions over last year’s study and came in 9th place this year with 790 points.
“One of the main principles in our DNA is ‘Kaizen,’ which is a Japanese term that means ‘continuous improvement through wisdom and ingenuity,’” said Jim O’Sullivan, president and CEO, Mazda, in a statement. “Mazda’s improvement in this year’s 2014 J.D. Power APEAL study shows that our continued focus on improving vehicles through ongoing evaluations and customer feedback is changing their opinion of the brand, and for the better. Customers are more satisfied with their new Mazda than ever before.”
In addition to being the most improved non-premium brand, the 2014 Mazda6 had the highest score, 821 points, in the Midsize Car segment, scoring 21 points higher than the segment average. Other Mazda cars also performed well in the study, including the 2014 Mazda3, which scored 17 points above the Compact Car average and the 2014 Mazda CX-5, which was ranked fourth out of 13 in the Compact SUV category.
Come check out any of these high-scoring Mazda vehicles available today at Bakersfield Mazda.