Mazda Will Donate $4.9 Million to Charity in Drive for Good Event

Mazda has announced it will donate just over $4.9 million to select charities as part of the Mazda Drive for Good event—about 79% more than last year.

You might remember when they kicked off the campaign with this commercial.

The event took place between November 21, 2014 and January 2, 2015, during which Mazda donated $150 to charity for every vehicle it sold in the United States. The money will go to one of four national or 44 local charities, including St. Jude Children’s Research Hospital, American Red Cross, American Heart Association, and the Mazda Foundation. The choice of charity is left up to the customer, who has until January 31, 2015, to make his or her decision as to which charity to donate to.

But Mazda isn’t stopping there. Throughout the year, the company’s employees and dealers across the country will also donate more than 66,000 charitable service hours through various local charitable opportunities, up 17.5% over 2014. That’ll certainly include a few of us here at Bakersfield Mazda!

Mogees Uses Mazda3 to Create an Automotive Musical Instrument

Mogees is an innovative new product, which turns any object into a musical instrument by converting vibrations into musical sounds. Mazda and Mogees teamed up to turn a regular-old Mazda3 into an automotive musical instrument.

The Mazda3 was covered in Mogees and then played by a group of percussionists in this creative video.

The video, released by Mazda UK takes the opportunity to promote both the Mazda3’s daring KODO-Soul of Motion design and the innovative Mogees gadget.

Mogees creator Bruno Zamborlin kicked off the Mogees project in March of 2014 with a Kickstarter campaign, and since then, has been touring Europe with a team of musicians promoting, “gestural music interface” at a variety of concerts and interviews.

Zamborlin describes how the Mogees work, saying that a microphonic sensor is placed on the surface of an object (in this case, the Mazda3) and records different types of touch (like finger tapping, slapping, and fist pounding). The input is then sent to a smartphone, where the different touches sent through a synthesizer app and are played as music.

“We wanted percussionists to take full advantage of electronic music without losing the feeling of touching a real surface. I would love to see people stop watching their tiny touchscreen all the time and start taking more advantage of what they already have around them,” Zamborlin said in an interview with Wired.

Stop by Bakersfield Mazda today to check out the Mazda3’s exciting KODO Soul of Motion design, and follow #MazdaMogees on social media to be a part of the conversation.

Mazda6’s Production Reaches Three Million Units Worldwide

In a testament to the performance sedan’s steadfast popularity, the Mazda6’s production reached a new milestone in November: three million units sold worldwide. This impressive sales achievement was reached just 12 years and nine months after the first-generation Mazda6 began production in February 2002. The Mazda6 is the second fastest model to reach three million units produced, coming in just behind the Mazda3.

Mazda6’s production

Get one of the three million units produced right here at Bakersfield Mazda.

The current Mazda6 is in its third generation, after a full redesign in 2012. The Mazda6 was the second model to join Mazda’s newest generation, adopting the full range of SkyActiv Technology and KODO (Soul of Motion) design theme. The current-generation Mazda6 has received over 40 awards worldwide, including being named 2014 RJC Car of the Year in Japan and nomination as a finalist for the 2013 World Car Design of the Year.

We will see an updated Mazda6 makes its way to Bakersfield Mazda and dealerships nationwide beginning January 2015. According to a recent Mazda news release, the updated Mazda6 will feature a more “refined design expression, enhanced dynamic performance for a more comfortable, higher-quality ride, the Mazda Connect new-generation car connectivity system and i-ACTIVSENSE advanced safety technologies.”

Best of the Year: Mazda Highlights of 2014

Each year, various carmakers meet different milestones and leave behind certain legacies that they will be remembered for. Mazda certainly had a good year, and now that it’s over, we thought it would be good to take a trip down memory lane to see just what the automaker’s year involved. Check out Bakersfield Mazda’s Mazda highlights of 2014!

2016 Mazda MX-5 Miata Debuts

After 11 years of the third-generation MX-5 Miata, Mazda finally unveiled the 2016 model, which would be the first in the sports car’s fourth generation, at a Duran Duran concert back in September. The new Miata weighs in at 220 pounds lighter than the previous generation, which will surely make for better efficiency and faster pickup. The 2016 model is still recognizable as a Miata—just with a lower front end and sleeker lines.

Mazda highlights of 2014

Introduction of the Mazda CX-3

Towards the end of 2014, Mazda unveiled the new CX-3—a small crossover that slots just underneath the existing CX-5. The CX-5 made its debut at the 2014 Los Angeles Auto Show to much applause—which is unsurprising, given its dashing good looks and rumored ultra-efficiency. We won’t see the production version of the CX-3 until next year, but we’re sure excited now we know what to expect!

Mazda2: Japan’s Car of the Year

In October, the Mazda2 was declared Japan’s Car of the Year, narrowly beating out the Mercedes-Benz C-Class. The award was given to the redesigned hatchback, making it the fifth Mazda model to win the award, and the third in three years. The new Mazda2 is fitted with SKYACTIV technology to increase fuel efficiency and boost output. We can expect to see it here sometime next year!

New Bioplastic Miata May Revolutionize Industry

In this brave new world, paint may be a thing of the past. As automobiles, formerly so calamitous to the environment, grow increasingly more environmentally-friendly, automakers are always digging for new ways in which to make their products even more friendly. For Mazda, that search has led to a re-examination: does a car really need paint?

If you look at the new 2016 Mazda Miata, you’ll know that the answer is no. That’s because instead of a typical paint-job, the newest Miata will be assembled with bioplastic parts. Gizmag reports that “the plastic is based on plant-derived materials instead of petroleum, and doesn’t need to be painted.”

bioplastic miata

Some of you may be wondering how just exactly this bioplastic Miata helps the environment. It’s because the process of painting a car involves the release of harmful emissions.

You should also know that those annoying dents and dings will also disappear right along with harmful emissions. The plastic highly-resistant to scratches, weather and impacts. To us at Bakersfield Mazda, it sounds like everybody wins with the new bioplastic Miata!

Create an In-Game Mazda Miata and Win Big

Many modern video games give players the chance to customize at least a few aspects of their gameplay, whether it’s the characters’ looks, choice of weapons, and even varying options for transportation. In the Xbox game Forza Horizon 2, Mazda wants gamers to design an in-game Mazda Miata with the chance to win a big prize for the best design.

in-game Mazda Miata

After a major design change in 2015, 2016 will likely be similar in style.

Unfortunately, that big prize isn’t a new 2016 Mazda MX-5, but is still pretty awesome. The two top designers will win a trip to the South by Southwest conference and festival in Austin, Texas. There, they will compete for the grand prize—a 55-inch curved TV, home audio system, Xbox One Kinect, and more.

You have until midnight on January 4th, 2015 to submit your design in the Livery Design Contest. Then judges will choose the top five designs and post them for public voting. From January 26th through February 12th, the public will vote on their favorite designs with the top two headed to the conference.

Go spend time on Forza Horizon 2 and you might just win a sweet set of prizes. Will you be creating an awesome paint job for the Mazda Miata?

2016 Mazda CX-3 Details: It’s One Hot New Subcompact

Mazda revealed its new 2016 CX-3 at the Los Angeles Auto Show last month, and it’s one of many smaller vehicles on a long list of the industry’s car subgenre. The CX-3 is a lot like the CX-5, but this subcompact is marketed toward a younger audience. It’s smaller and—more importantly—it’s cheaper.

The 2016 Mazda CX-3 details include a structure brand new to the US, that of the Mazda2 hatchback, which is being sold in other markets; though, the CX-3 will have all-wheel drive as well as a larger body and bigger wheels than the Mazda 2.

2016 Mazda CX-3 Details

The 2016 Mazda CX-3 will be a slightly smaller version of the CX-5 pictured here.

Mazda also claims a “world first” for the CX-3: a “wheel slip warning detection system.” This technology could presumably give drivers a heads-up about when their wheels are likely to slip, though Mazda has yet to clarify what it actually does.

With small SUVs and subcompacts quickly becoming the most popular cars in America, the 2016 Mazda CX-3 will likely be a hit with new drivers looking for an affordable ride that can fit into tight, city spaces.

Until the release of the 2016 Mazda CX-3, head on down to Bakersfield Mazda to see our many available Mazda models.

ALG Determines the 2015 Mazda 3 Pricing is a Knock-Out

The Mazda 3 is on a roll! For two years now, the compact car has won the ALG Residual Value Award. Though it’s no mystery to us here at Bakersfield Mazda, Torque News breaks down the reasons why.

Mazda did not reinvent the wheel to win a second year in a row, though it may have reinvented the deal. ALG’s President Larry Dominique explained Mazda’s award-winning strategy: “Mazda kept the 2015 pricing flat on the Mazda3, allowing it to remain one of the best values in the Compact segment.”

2015 Mazda3 pricing

2015 Mazda3, priced affordably at Bakersfield Mazda!

It’s not just 2015 Mazda 3 pricing that did it; it’s the undeniable quality of the Mazda 3 that also factors in. Torque News put it succinctly when it said, “The Mazda3 blends value, safety, and sportiness.”

ALG is the industry benchmark for evaluating the value of automobiles. For the Residual Value Award, ALG looks at a variety of factors such as “vehicle quality, production volume, and overall price and value.” Ultimately, the firm looks at how the value of vehicles will stand the test of time.

2016 Mazda6 Infotainment System Gets a Refresh before Heading to LA

Imagine getting in your car each the morning and your infotainment system brews a hot cup of coffee. That’s before giving you a short but effective motivational speech peppered with quotes from the Dalai Lama. Or maybe it just drives the car for you while you catch a few more winks.

While we’re not quite there yet, you should know that the 2016 Mazda6 will be outfitted with a new and improved infotainment system. This comes after the Mazda3’s system had already been improved. Now it looks like the Mazda6 infotainment system will be inheriting a lot of those improvements, including a new, standalone setup and a newer interface.

Mazda6 Infotainment System

It will be interesting to see how different the interface is from the 2015 model shown here.

Other changes the new Mazda6 will undergo are aesthetic tweaks to the front-end and “brightwork around the lower bodywork,” according to Motor Authority.

The refreshed Mazda6 is debuted at the LA Auto Show last week and we here at Bakersfield Mazda couldn’t have been more excited to see these improvements highlighted by Mazda themselves!

2016 Mazda CX-5 Facelift Leaks Ahead of LA Auto Show

The LA Auto Show officially starts for the press on Wednesday, at which point we expect to get our first full look at the new and improved 2016 Mazda CX-5. Because we live in the age of the Internet, you can get your first look at it right now.

Turns out that World Car Fans got a hold of a brochure that previews the few modest yet noticeable changes that will grace the 2016 CX-5 when it hits showrooms like that of Bakersfield Mazda next year.

2016 Mazda CX-5

There will be modest changes from this 2015 CX-5 for the 2016 model year.

From what we gather, the 2016 CX-5 will have new bumpers in front and back, updated headlights, and a new grille pattern. The brochure also alludes to LED elements in the headlights, but it’s possible (and likely) that they won’t be making their way stateside.

On the inside, you can expect the newest and grooviest version of the Mazda Connect infotainment interface.

Apart from this, it’s hard to say with any certainty what—if any—significant changes Mazda will make during the CX-5’s mid-cycle refresh. If Mazda’s track record is any indication, whatever it decides to do will only serve to make the 2016 CX-5 the best compact SUV on the market.